FACTORS INFLUENCING THE WORK MOTIVATION OF EMPLOYEES AT VIETNAM PROSPERITY JOINT STOCK COMMERCIAL BANK (VPBANK)

Tran Minh Hieu; Ho Minh Phuoc

Tran Minh Hieu Viet Nam National University
Ho Minh Phuoc An Giang University

Keywords: Work Motivation, Commercial Bank, VPBank, Factors Influencing

Abstract

This study was conducted to identify and measure the extent to which workplace factors influence employee work motivation at Vietnam Prosperity Joint Stock Commercial Bank (VPBank). Building upon foundational theories in organizational behavior and work motivation, and referencing previously validated empirical models, the author proposed a research framework comprising seven factors: (1) job characteristics, (2) Salary and benefits, (3) working conditions, (4) training and promotion, (5) leadership relationship, (6) cowoker relationship, and (7) performance evaluation. Data were collected from 380 VPBank employees using a structured questionnaire. The quantitative analysis results indicate that all seven factors have a positive and statistically significant effect on employee work motivation. Among them, the relationship with colleagues emerged as the most influential factor. Based on these findings, several managerial implications were proposed to enhance employee motivation, thereby contributing to improved organizational performance. However, the study has some limitations, including a narrow scope of data collection and the exclusion of internal individual characteristics. Therefore, future research should expand the sample size, incorporate more in-depth qualitative methods, and include mediating variables to provide a more comprehensive understanding of the mechanisms influencing work motivation.

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