THE IMPACT OF FINTECH-ENABLED TRANSACTION EASE, PSYCHOLOGICAL TRAITS, AND REGULATORY AWARENESS ON ONLINE GAMBLING DECISIONS IN EMERGING MARKETS
Abstract
Introduction/Main Objectives: Although online gambling is prohibited, its practice is actually increasing rapidly. Moreover, supported by digital technology (fintech) which makes transactions easier. Background Problems: This study aims to analyze the influence of ease of digital transactions (fintech), psychological factors, and regulatory awareness on online gambling decisions. Novelty: The novelty of this research lies in the integration of three variables in one online gambling behavior analysis model with a quantitative approach that is still rarely studied.. Research Methods: This study uses a quantitative approach with a survey method on 80 respondents who have or are gambling online. Data analysis techniques are carried out through multiple linear regression using SPSS software version 25. Finding/Results: The results of the study show that the ease of fintech transactions and psychological factors have a positive and significant effect on online gambling decisions. Meanwhile, the regulatory awareness variable does not show a significant effect. This finding shows that technological aspects and psychological conditions are greater in driving online gambling behavior than legal awareness without the implementation of strict regulations. Conclusion: Efforts to mitigate online gambling behavior are not sufficient through a regulatory approach alone, but need to be combined with educational strategies, financial technology controls, and psychological interventions.
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