Faculty of Economics and Business International Conference (FEBIC)

FACTORS INFLUENCING THE WORK MOTIVATION OF EMPLOYEES AT VIETNAM PROSPERITY JOINT STOCK COMMERCIAL BANK (VPBANK)

2025-09-21T01:41:20+00:00

This study was conducted to identify and measure the extent to which workplace factors influence employee work motivation at Vietnam Prosperity Joint Stock Commercial Bank (VPBank). Building upon foundational theories in organizational behavior and work motivation, and referencing previously validated empirical models, the author proposed a research framework comprising seven factors: (1) job characteristics, (2) Salary and benefits, (3) working conditions, (4) training and promotion, (5) leadership relationship, (6) cowoker relationship, and (7) performance evaluation. Data were collected from 380 VPBank employees using a structured questionnaire. The quantitative analysis results indicate that all seven factors have a positive and statistically significant effect on employee work motivation. Among them, the relationship with colleagues emerged as the most influential factor. Based on these findings, several managerial implications were proposed to enhance employee motivation, thereby contributing to improved organizational performance. However, the study has some limitations, including a narrow scope of data collection and the exclusion of internal individual characteristics. Therefore, future research should expand the sample size, incorporate more in-depth qualitative methods, and include mediating variables to provide a more comprehensive understanding of the mechanisms influencing work motivation.

RISK MANAGEMENT IN VOLATILE MARKETS IN TIMOR-LESTE

2025-07-29T06:21:14+00:00

This paper examines risk management in the context of market volatility in Timor-Leste, a small, resource-dependent economy facing persistent fiscal, environmental, and institutional vulnerabilities. The study is motivated by the country's continued reliance on petroleum revenues, limited economic diversification, and growing exposure to global shocks such as commodity price fluctuations and climate events. The central research question is: How can Timor-Leste manage economic risks in the face of increasing market volatility to ensure long-term fiscal and economic stability? The novelty of this paper lies in its integrated analysis of macroeconomic, financial, operational, and environmental risks, specifically tailored to Timor-Leste’s structural conditions an area that remains under-researched in existing literature. Employing a qualitative-descriptive method, this study is based on secondary data drawn from government reports and multilateral publications, including economic performance reviews, trade statistics, and institutional assessments from 2018 to 2024. Findings indicate that despite modest GDP growth recovery and reduced inflation in 2024, fiscal sustainability remains at risk due to overreliance on the Petroleum Fund and low domestic revenue. The research highlights key mitigation strategies, including fiscal discipline, economic diversification, financial sector strengthening, and climate-resilient infrastructure investment. The study concludes that effective risk management in Timor-Leste requires coordinated institutional action, supported by long-term reforms. The findings offer practical insights for policymakers and stakeholders seeking to reduce volatility and promote inclusive, sustainable growth.

FINANCIAL PERFORMANCE ANALYSIS BASED ON PROFITABILITY RATIOS AT KAEBAUK INVESTIMENTU NO FINANSAS, S.A. FOR THE PERIOD 2020–2024

2025-07-29T06:25:51+00:00

In a dynamic and evolving financial landscape, the sustainability of microfinance institutions hinges on their ability to maintain profitability while achieving developmental objectives. This study evaluates the financial performance of Kaebauk Investimentu no Finansas, S.A. (KIF), a leading microfinance institution in Timor-Leste, by analyzing its profitability ratios over a five-year period from 2020 to 2024. The analysis employs a quantitative descriptive approach, utilizing audited financial statements to compute four key profitability indicators: Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Assets (ROA), and Return on Equity (ROE). The findings reveal a fluctuating profitability trend, with all indicators peaking in 2022 suggesting improved operational efficiency and revenue management followed by a decline in 2023 and 2024, which may indicate rising costs or strategic misalignments. These results reflect the challenges faced by KIF in balancing financial performance with its social mission in a vulnerable economic environment. The study contributes to the broader discourse on microfinance sustainability by offering practical insights for strategic planning, financial management, and policy formulation in emerging economies.

THE INFLUENCE OF INFLATION ON INCOME, INFLATION COSTS, CONSUMPTION BEHAVIOR AND PREVENTIVE MEASURES AND POLICIES IN DILI, TIMOR-LESTE: A CASE STUDY OF PERMANENT CIVIL SERVANTS

2025-07-29T06:30:44+00:00

Inflation is a critical economic phenomenon that can have significant effect on permanent civil servants’ income and consumption. The objectives of this study are to: 1) test the effect of inflation on income; 2) test the effect of inflation-on-inflation cost; 3) test the effect of inflation on consumption behavior and 4) to the effect of inflation on preventive measure and policy in Dili, Timor-Leste that focused on permanent civil servants. We distributed 395 questionnaires to the permanent civil servants all around Dili specially whom worked at the ministries but at the end we only obtained 345 (87.34%) questionnaires from our respondents and 50 (12.66%) questionnaires are not returned, and interview were used to collect data. SMART-PLS 4.0 was used to test hypothesis. The findings revealed that inflation had significant effect on income, inflation cost and consumption behavior while there is no significant effect on preventive measure and policy.

THE EFFECT OF DEBT POLICY, DIVIDEND POLICY, AND PROFITABILITY ON MARK COMPANY FOOD AND BEVERAGE LISTED ON THE IDX FOR THE PERIOD 2019-2023

2025-07-29T06:34:43+00:00

This study aiming to analyze the effect of debt policy, dividend policy, and profitability on firm value in food and beverage sector companies listed on the Indonesia Stock Exchange (IDX) during the 2019-2023 period. The research method used is quantitative with a multiple linear regression approach. Th e sample consisted of 17 companies with a total of 85 data observations selected using purposive sampling method. The results showed that partially, debt policy has a negative and significant effect on firm value, dividend policy has a positive and significant effect, and profitability has a positive and very significant effect on firm value. The R Square value of 0.453 indicates that 45.3% of the variation in firm value can be explained by these three variables. These findings indicate the importance of financial management in making strategic decisions to increase firm value, especially through wise debt management, consistent dividend policy, and increased profitability.

THE ROLE OF PRODUCT SUPERIORITY INNOVATION AND DIGITAL MARKETING IN DRIVING PURCHASE DECISION SUBSIDIZED MORTGAGE PROGRAM

2025-07-29T06:46:18+00:00

This study investigates the influence of product superiority and digital marketing on purchase decisions in the context of subsidized mortgage housing at PT Madani Sejahtera Investasi. As competition intensifies in the subsidized housing sector and consumer behavior increasingly shifts toward digital channels, developers are required to differentiate their offerings beyond price. The novelty of this study lies in its integrative approach, examining both the physical attributes of product quality and the strategic use of digital marketing two dimensions rarely analyzed simultaneously within this context. Utilizing a quantitative research method with multiple linear regression analysis, data were collected from 114 purposively selected respondents. The findings reveal that both product superiority and digital marketing have a significant and positive effect on consumers' purchase decisions. These results suggest that improving product specifications and enhancing digital outreach strategies are critical for developers aiming to strengthen market competitiveness in the subsidized housing segment.

ISLAMIC BUSINESS MANAGEMENT AND ETHICS IN HAJJ AND UMRAH SERVICES AT KABAH TOUR TEGAL TRAVEL AGENCY

2025-07-29T06:53:36+00:00

The practices of Hajj and Umrah are spiritual activities that also support complex business and managerial aspects. In practice, Hajj and Umrah involve the actions of various entities, including governments, business owners, and travelers. Hajj and Umrah services constitute a strategic sector within the religious travel industry, which not only demands managerial efficiency but also ethical integrity by Islamic principles. In this context, this study introduces a novel approach: the integration of maqashid syariah values and Islamic spiritual management principles into the governance of Hajj and Umrah services. The objective of this study is to further explore the management of Hajj and Umrah travel services at Kabah Tour Tegal, located at Jl. Sipelem Rt. 02/02 Kemandungan, Tegal City (in front of Mitra Keluarga Tegal Hospital), as well as the Islamic business environment. The method used for data collection is descriptive qualitative and includes observation, interviews, and documentation. Certain factors influence and support every organization. Some factors influencing the journey include adequate facilities and infrastructure, as well as numerous channels or collaborators working together effectively to ensure the journey remains safe and secure. One contributing factor is that many members of the general public are unaware of the need to obtain a passport and other necessary documents. The study's findings indicate that management principles such as planning, organizing, implementing, and supervising are crucial to ensuring the safety of the journey. Conversely, Islamic business ethics such as shiddiq, adl, responsibility, and amanah serve as moral and spiritual pillars in professional faith administration. Additionally, there are several ethical issues, such as the practice of not translating costs, lack of clarity in facilities, and excessiveness.

THE INFLUENCE OF SERVICE QUALITY ON PATIENT SATISFACTION AT BUNDA DALIMA GENERAL HOSPITAL IN BUMI SERPONG DAMAI, SOUTH TANGERANG

2025-07-29T07:01:07+00:00

This study examines the influence of service quality on patient satisfaction at Bunda Dalima General Hospital, Bumi Serpong Damai, South Tangerang. The hospital's services have been perceived as suboptimal, with patients reporting discomfort, underutilized facilities, and slow responsiveness to feedback and complaints. Using a quantitative, associative research design, the study involved a sample of 100 patients selected from a population of 60,842 using Slovin’s formula with a 10% margin of error. Data analysis included validity and reliability tests, linear regression, correlation and determination coefficients, and t-tests. The results show that service quality (X) significantly affects patient satisfaction (Y), as reflected in the regression equation Y = 2.729 + 0.933X. The correlation coefficient (r = 0.950) indicates a strong relationship, while the coefficient of determination (R² = 0.903) suggests that 90.3% of patient satisfaction is explained by service quality. The t-test result (t_calculated = 31.563 > t_table = 1.661, p = 0.000) confirms a significant effect. Therefore, service quality has a strong, positive impact on patient satisfaction. The hospital is advised to enhance aspects of information delivery, staff responsiveness, patient comfort, and facility cleanliness to improve overall satisfaction.

PHENOMENON CASHLESS SOCIETY AND DIGITALIZATION OF MENU BASED QR CODE AS A DETERMINING FACTOR IN PURCHASING DECISIONS AT ICHIBAN SUSHI PEKALONGAN

2025-07-29T07:04:40+00:00

The transformation towards a digital era has significantly influenced consumer behavior, particularly in the food and beverage sector. The increasing adoption of cashless transactions and QR code-based digital menus reflects a shift in consumer preferences toward efficiency, convenience, and minimal physical interaction. This study aims to examine the influence of the cashless society phenomenon and digitalization of menus based on QR codes on purchasing decisions at Ichiban Sushi Pekalongan. A quantitative approach with a survey method was employed, involving 53 respondents selected through purposive sampling consumers who had used both non-cash payment methods and QR code-based menus. The research instrument was tested for validity and reliability using standard statistical procedures. Data were analyzed using multiple linear regression. The results indicate that both the cashless society (t = 2.734, p = 0.009) and digital menu QR code usage (t = 5.561, p = 0.000) have a positive and significant effect on purchasing decisions. The model explains 74.7% of the variance in purchasing decisions (R² = 0.747). These findings highlight the importance of digital service innovation in enhancing customer experience and decision-making. Theoretically, this study enriches the discourse on digital consumer behavior and supports the relevance of digitalization strategies in contemporary marketing practices.

THE EFFECT OF LIQUIDITY, PROFITABILITY, CAPITAL STRUCTURE, COMPANY VALUE AND EARNING PER SHARE ON STOCK PRICES OF PHARMACEUTICAL COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE

2025-07-29T07:09:37+00:00

This study aims to determine the effect of liquidity, profitability, capital structure, company value and earnings per share on stock prices in the pharmaceutical company sector on the IDX. The population in this study were all pharmaceutical sector companies on the IDX as many as 59 samples from 13 companies in the 2020-2024 period. The sampling technique used was purposive sampling. The data collection method used in this study was secondary data obtained from the annual financial statements. The data analysis technique used was multiple linear regression with the help of the SPSS 20 application. Based on the results of the analysis, it shows that liquidity, capital structure and earnings per share have a positive and significant effect on stock prices. Profitability and company value have a negative and significant effect on stock prices.

DIGITAL MARKETING STRATEGY THROUGH THE ROLE OF FOOD VLOGGERS TO INCREASE SALES OF CULINARY BUSINESSES

2025-07-29T07:14:48+00:00

Introduction/Main Objectives: Indonesia's culinary industry is growing rapidly as lifestyles change and digital technology advances. One effective marketing strategy is collaboration with food vloggers who are able to influence consumer decisions through social media content.. Background Problems: Changing lifestyles and consumer preferences for food as well as the increasing use of social media make digital reviews a key reference before making a purchase. Novelty: focuses on analyzing the effectiveness of the role of food vloggers as influencers in content-based marketing strategies in the digital era. Research Methods: The type of research used in this research is descriptive qualitative research with a document study approach. Finding/Results: The results show that food vloggers have a role in increasing influencing consumer buying interest through food reviews published on social media. This strategy not only increases business visibility, but also expands market reach and increases direct consumer engagement. Conclusion: The utilization of food vloggers as part of a digital marketing strategy has proven to be able to increase the effectiveness of promotions and sales potential of culinary businesses, making it a relevant approach in the face of increasingly competitive industry competition in the digital era.

THE ROLE OF GOVERNMENT, FINANCIAL LITERACY, AND FINANCIAL INCLUSION ON MSME PERFORMANCE

2025-07-29T07:19:54+00:00

Introduction/Main Objectives: This research aims to examine the extent to which the role of government, financial literacy, and financial inclusion effect the performance of MSME in Jepara Regency. This topic is considered important because MSME play a strategic role in maintaining national economic stability, even though the growth rate at the small and medium scale remains stagnant. Background Problems: The main question this research seeks to answer is: To what extent do the three variables effect the performance of MSME. Novelty: The novelty of this research lies in its analytical focus on the Jepara region and the simultaneous testing of three key variables within a single comprehensive analytical model, which is still rarely found in previous studies. Research Methods: This research was conducted using a quantitative approach, in which data were collected through a non-randomized sampling strategy employing convenience as the basis for participant selection. The sample consisted of 120 MSME actors who were actively operating their businesses. Data analysis was carried out using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach. Finding/Results: This research shows that financial literacy and the level of financial inclusion contribute positively and significantly to the improvement of MSME performance. In contrast, the role of government has no notable effect. Conclusion: The findings affirm the success of MSME is more strongly effectd by internal factors such as the competence of business actors and ease of access to formal financial services, rather than by government intervention. Therefore, it is necessary to improve financial literacy and expand inclusive financial access, accompanied by policy evaluations to ensure that government measures are more responsive to the actual needs of MSME actors.

TRANSFORMATION OF STUDENT WORK READINESS POST INTERNSHIP

2025-07-29T07:24:23+00:00

This study aims to deeply understand the transformation of post-internship student readiness that focuses on changes in self-perception, development of interpersonal skills and instilling a work ethic. The basis of this study is the doubt in the implementation of the internship program which is an integral component of the higher education curriculum regarding the extent to which this experience can effectively form holistic readiness in students for the real world of work and the gap between expectations and reality in the work environment which often makes students less prepared for the world of work. The research method used is qualitative with a phenomenological approach. The sampling technique used a purposive sampling technique of five students who had completed a three-month internship program. Data were collected through interviews, documents in the form of internship reports and other references related to this study. The results of the study revealed that the internship program can significantly increase students' confidence in applying theoretical knowledge to work practices; there is an increase in communication and teamwork skills, fostering a professional work ethic and the ability to adapt to a dynamic work environment. The conclusion is that the internship program activities are a valuable experience for students and function as a crucial catalyst in the transformation of students' work readiness. A significant impact for higher education institutions to design more effective internship programs to maximize their experience. For companies, it is expected to be able to develop internship programs that are more structured and oriented towards human resource development. This can contribute to the creation of a more adaptive workforce that is ready to face global challenges.

THE ROLE OF TOURIST SATISFACTION IN MEDIATING TOURIST ATTRACTION, PERCEIVED VALUE, DESTINATION IMAGE AND TOURIST EXPERIENCE ON REVISIT INTENTION

2025-07-29T07:38:25+00:00

This study examines how factors such as tourist attraction, perceived value, destination image, and tourist experience influence revisit intention with tourist satisfaction as a mediating variable. This study focuses on the Widuri Pemalang Beach Tourism Object involving 100 respondents selected through purposive and accidental sampling techniques. The research instrument was tested using validity, reliability, classical assumption tests, and a series of hypothesis tests, including t-test, coefficient of determination, path analysis, and Sobel test. The results of the analysis showed that all instruments used were feasible and consistent. Partially, the four Independentt variables were proven to have a significant influence on revisit intention, both directly and indirectly through tourist satisfaction as a mediator. The practical implication of the results of this study is the need for tourist destination managers to continue to improve innovation, service quality, and build a positive image and pleasant experience in order to strengthen tourist loyalty and increase the frequency of visits to Widuri Beach in the future.

THE INFLUENCE OF BOARD OF COMMISSIONERS SIZE, COMPANY GROWTH, AND INTELLECTUAL CAPITAL ON COMPANY VALUE WITH ENVIRONMENTAL ACCOUNTING AS A MODERATING VARIABLE (EMPIRICAL STUDY ON COMPANIES INDEXED BY SRI KEHATI ON THE IDX 2019-2024)

2025-07-29T07:44:46+00:00

Company value is an important indicator for investors in assessing the prospects and performance of a company, while factors such as the size of the board of commissioners, company growth, and intellectual capital are believed to have a significant influence on the increase in value. This is interesting to study because company value is fundamental in investor decision making. Companies that care about environmental aspects can increase company value. One of the companies indexed by SRI-KEHATI whose stock price shows a positive trend is PT Bank Rakyat Indonesia (Persero) Tbk (BBRI). BBRI shares grew from IDR 3,900 (2021) to IDR 4,500 (2023) reflecting investor appreciation for the company's commitment to ESG (Environmental, Social, and Governance) principles. The novelty in this study is combining three independent variables, conducting research on the effect of environmental accounting as a moderating variable on intellectual capital which was difficult to find in previous studies, and re-examining environmental accounting as a moderating variable. This study uses secondary data obtained from the annual reports of companies indexed by SRI-KEHATI during the 2019-2024 period. The analysis method used is MRA to determine the interaction between independent variables and moderating variables.The results of the study indicate that the size of the board of commissioners, company growth, and intellectual capital have a positive effect on company value. In addition, environmental accounting is proven to strengthen the influence of intellectual capital on company value, but does not moderate the relationship between the size of the board of commissioners and company growth with company value.

ANALYSIS OF THE EFFECTIVENESS OF SOCIAL MEDIA MARKETING AND WORD OF MOUTH ON CONSUMER PURCHASE DECISIONS ON FASHION PRODUCTS IN RANTAUPRAPAT

2025-07-29T07:52:13+00:00

Introduction/Main Objectives: This study aims to examine the influence of social media and word of mouth on consumer purchasing decisions for fashion products in Rantauprapat. Background Problems: Changes in consumer behavior driven by the rise of social media and word of mouth highlight the need to investigate the factors influencing purchasing decisions for fashion products in Rantauprapat. Novelty: This study offers novelty by simultaneously analyzing the influence of social media and word of mouth on consumer purchasing decisions in the specific local context of Rantauprapat, which has rarely been explored in previous research, especially in the fashion industry. Research Methods: Data collection techniques using observation and questionnaire methods. Sample selection was carried out using purposive sampling. The population of this study were all consumers who had purchased fashion products in Rantauprapat with a sample of 100 respondents. Data analysis used in this study were descriptive statistics, classical assumption tests, testing with multiple linear regression and hypothesis testing. The analysis method used the SPSS version 26 application. Finding/Results: Based on the results of the study, it showed that social media and word of mouth had a positive and significant influence on purchasing decisions. The variables of social media and word of mouth had an effect of 47.5% on the purchasing decision variable while the remaining 52.5% was influenced by other variables not examined in this study. Conclusion: The results of this study imply that fashion business owners in Rantauprapat should optimize their use of social media platforms and actively encourage positive word of mouth to enhance consumer purchasing decisions and improve sales performance.

BUILDING A FUTURE READY WORKFORCE IN THE AGE OF AI AND AUTOMATION: THE ROLE OF TALENT DEVELOPMENT

2025-07-29T07:57:19+00:00

This article examines the essential role of talent development in equipping a workforce for the future, in light of rapid advancements in artificial intelligence (AI) and automation. It examines how organizations may adjust their human capital strategies to maintain competitiveness in a labor market evolving due to technology disruption. The amalgamation of artificial intelligence and automation is causing extensive job displacement and skill obsolescence across various sectors. A significant number of employees lack the requisite abilities for advancement, leading to widening skill gaps and socioeconomic disparities. Marginalized people risk being disproportionately affected by these changes without intentional interventions. This study highlights skills-based management, diversity, technology-enabled learning, and lifelong education within a comprehensive framework suitable for the era of artificial intelligence, building on previous research on workforce transformation. In contrast to previous publications, it offers empirical data alongside case studies and policy proposals to recommend feasible solutions for legislators and corporations. This study employs a qualitative research design, informed by a comprehensive evaluation of scholarly articles, white papers, and case studies regarding talent development within the context of labor market transformations driven by artificial intelligence. The establishment of robust and adaptable workforces is fundamentally reliant on strategic talent development initiatives, encompassing skill gap analysis, customized learning trajectories, succession planning, and the integration of technology. The primary challenges include constrained funding, resistance to change, and inequitable access to training resources. Through comprehensive talent development programs, firms may effectively navigate technological upheavals and promote inclusive growth and long-term sustainability, so enhancing their capacity for survival.

PERCEPTION OF EFFECTIVENESS AND ATTITUDE TOWARDS INNOVATIVE WITH INTENTION TO SUPPORT PYROLYSIS TECHNOLOGY: A QUANTITATIVE STUDY IN PEKALONGAN CITY

2025-07-29T10:51:32+00:00

This study aims to analyze the influence of perceived effectiveness of pyrolysis technology and individuals’ innovative attitudes on the intention to support pyrolysis programs as a sustainable waste management solution in Pekalongan City, Indonesia. A quantitative research approach was employed using a structured survey method involving 50 purposively selected respondents. Data were collected through a Likert-scale questionnaire, which was tested for validity and reliability. Multiple linear regression analysis was conducted to evaluate the influence of the two independent variables—perceived effectiveness and innovative attitude—on the dependent variable, namely the intention to support pyrolysis initiatives. The findings indicate that both perceived effectiveness and innovative attitude have a significant and positive impact on support intention. These results highlight the importance of fostering positive public perceptions and openness to innovation in order to build greater community support for sustainable waste technology programs. The study offers practical implications for policymakers and program developers in enhancing public engagement strategies.

THE ROLE OF TRANSFORMATIONAL LEADERSHIP IN IMPROVING THE ADAPTIVE ABILITY OF EDUCATION PERSONNEL THROUGH MOTIVATIONAL MEDIATION AND ADMINISTRATIVE DIGITALIZATION

2025-07-29T11:02:17+00:00

This study aims to examine the influence of transformational leadership on the adaptive ability of education personnel by considering motivation and administrative digitalization as mediation variables. The background of this research is based on the importance of adaptive ability in dealing with rapid changes in the university environment, especially in the current digital era. The problem raised is whether transformational leadership is able to improve the adaptive ability of education personnel through increasing motivation and implementing administrative digitalization. The research method used was a survey through a questionnaire of 34 education staff of Pekalongan University which was taken by accidental sampling, while for data analysis using SEM-PLS which was processed using the Smart PLS application. The results showed that transformational leadership had a positive and significant effect on motivation and digitization of administration, but did not have a significant effect on adaptive ability, and the two mediating variables were also unable to bridge these influences significantly. Thus, it can be concluded that although transformational leadership can improve the motivational aspect and digitalization of administration, it does not directly or indirectly have a significant impact on improving adaptive skills. These findings imply the need for an additional, more specific approach to develop the adaptive abilities of educators in the face of organizational dynamics.

THE ROLE OF PERFORMANCE ASSESSMENT TRANSPARENCY IN MEDIATING THE INFLUENCE OF SEKSAMA APPLICATION IMPLEMENTATION, ASN COMPETENCE, AND ORGANIZATIONAL SUPPORT ON IMPROVING THE PERFORMANCE OF PEKALONGAN CITY GOVERNMENT EMPLOYEES

2025-07-29T13:11:22+00:00

This study aims to analyze the effect of the implementation of the SEKSAMA application, ASN competence, and organizational support on improving the performance of Pekalongan City Government employees, with transparency of performance assessment as a mediating variable. The SEKSAMA application was developed to replace the manual system of recording sub-activity performance achievements and integrated with e-TPP as the basis for calculating ASN TPP. The approach used is quantitative through a survey of 80 ASN planning and evaluation managers in OPD and sub-units, with a Likert scale questionnaire instrument. Data analysis was carried out using the Structural Equation Modeling (SEM) method based on SmartPLS 4.0. The results of the study showed that ASN competence and organizational support had a significant positive effect on improving performance. The implementation of the SEKSAMA application did not have a direct effect on performance, but had an indirect effect through transparency of performance assessment. This finding confirms that transparency is an important mediator in connecting digital technology with improved performance. The implication is that a digital system such as SEKSAMA needs to be supported by training, openness of information, and organizational support in order to be able to drive optimal ASN performance.

IMPLEMENTATION OF ETHICS AND SOCIAL RESPONSIBILITY IN EXPORT-IMPORT ACTIVITIES OF INTERNATIONAL BUSINESS IN TIMOR-LESTE

2025-07-29T13:20:29+00:00

Introduction/Main Objectives: This paper examines the application of ethics and social responsibility in export-import activities of international business in Timor-Leste. In a globalized economy where trade plays a central role, ethical conduct and corporate social responsibility (CSR) have become crucial for business sustainability and stakeholder trust, especially in developing markets such as Timor-Leste. Background Problems: This research addresses the problem of how international businesses in Timor-Leste implement ethical principles and CSR practices in their export-import operations, asking: How are ethics and social responsibility applied and what are the challenges in doing so within the Timor-Leste context? Novelty: The novelty of this study lies in its focus on the specific socio-economic and regulatory environment of Timor-Leste, a context that has not been adequately explored in previous literature on business ethics and CSR in international trade. Research Methods: The study uses a qualitative approach based on a systematic literature review. Relevant academic articles, organizational reports, and policy documents from the last ten years were analyzed through content analysis to identify key themes, challenges, and best practices in the application of ethics and CSR. Finding/Results: The findings show that ethical practices—such as honesty, transparency, and accountability—and CSR programs—such as community development and environmental protection—significantly contribute to business sustainability, improved reputation, and stakeholder engagement in international trade operations. Conclusion: This study concludes that adopting ethical standards and CSR strategies provides companies in Timor-Leste with a competitive advantage and long-term sustainability. The main takeaway is that integrating ethics and social responsibility is not only a moral imperative but a strategic necessity in international business.

THE IMPORTANCE OF FINANCIAL REPORTS FOR UMKM ACTORS IN JEPARA REGENCY

2025-07-29T13:29:26+00:00

This study aims to see how micro, small and medium-sized enterprises (MSMEs) in Jepara Regency understand the importance of financial statements. Access to financing, strategic decision-making, and business management all rely on financial statements. The research method used was qualitative and descriptive, and in-depth interviews were conducted with five business owners. The results showed that although many MSMEs realized the importance of financial statements, they had not formally recorded them. Factors such as lack of knowledge, lack of time, and the belief that financial statements are only required by large companies still exist. It is hoped that the support of the government and relevant agencies through training will improve the understanding and use of financial reporting among small and medium enterprises (MSMEs).

THE EFFECT OF CAPITAL STRUCTURE, FIRM SIZE, INVESTMENT OPPORTUNITY SET, DIVIDEND POLICY, AND PROFITABILITY ON FIRM VALUE IN LQ45 INDEX COMPANIES LISTED ON THE INDONESIAN STOCK EXCHANGE PERIOD 2019-2023

2025-07-29T13:38:34+00:00

Company value plays an important role in improving shareholder welfare through increases in share prices. In Indonesia, the capital market particularly the Indonesia Stock Exchange (IDX) functions as a place for trading long-term financial instruments such as shares, and is an important source of funding for companies. The purpose of this study is to empirically test the influence of capital structure, company size, investment opportunity set, dividend policy, and profitability on company value. The object of this study is companies listed in the LQ45 index on the Indonesia Stock Exchange during the period 2019–2023. The analytical tool used in this study is multiple linear regression analysis using SPSS software. The sample in this study was determined using purposive sampling technique. Based on the established criteria, a total of 182 LQ45 index companies from 2019-2023 were selected as the sample. The results of this study show that the investment opportunity set with the Price Earning Ratio (PER) indicator, dividend policy with the Dividend Payout Ratio (DPR) indicator, and profitability with the Return on Equity (ROE) indicator, have a significant positive effect on firm value, as measured by Price to Book Value (PBV). Another finding reveals that firm size with the Size, has a significant negative effect on firm value (PBV). While the capital structure, with the Debt to Equity Ratio (DER), has a positive but not significant effect on firm value (PBV).

THE ROLE OF COMPANY SIZE IN MODERATING LIQUIDITY AND LEVERAGE ON ISLAMIC SOCIAL REPORTING IN ISLAMIC COMMERCIAL BANKS IN THE PERIOD 2020-2024

2025-07-29T13:46:08+00:00

This study aims to determine and analyze the effect of Liquidity and Leverage on Islamic Social Reporting with Company Size as a Moderating Variable. The population of this study uses Islamic Commercial Banks registered with the Financial Services Authority and takes an observation period of 5 years starting from 2020 to 2024. This study uses Purposive Sampling using a sample of 50 data. This study collects secondary data on Islamic Commercial Banks used as samples, namely using the Annual Report and Sustainability Report of Islamic Commercial Banks. The analysis method used is Partial Least Square SEM with the help of SmartPLS software version 3.0. The results of this study indicate that the Liquidity Variable (X1) has an effect on Islamic Social Reporting (Y) with a p-value of 0.001. The Leverage variable (X2), has an effect on Islamic Social Reporting (Y) with a P-Value of 0.003. The Company Size (Z) variable is unable to moderate the effect of Liquidity (X1) on Islamic Social Reporting (Y) with a P-Value of 0.918. The Company Size (Z) variable is unable to moderate the effect of Leverage (X2) on Islamic Social Reporting (Y) with a significance value of 0.254.

THE INFLUENCE OF ENVIRONMENTAL LITERACY AND PRODUCT INNOVATION ON CONSUMER DECISIONS TO PURCHASE ENVIRONMENTALLY FRIENDLY BATIK WITH PRODUCT IMAGE AS AN INTERVENING VARIABLE

2025-07-29T13:50:24+00:00

This study aims to analyze the influence of environmental literacy and product innovation on consumer decisions in purchasing eco-friendly batik, with product image as an intervening variable. Eco-friendly batik, which is made using natural materials such as vegetable dyes and sustainable production processes, is becoming a new trend in the fashion industry that supports the green economy. The research method used is a quantitative approach by distributing questionnaires to 50 respondents who have purchased natural batik. Data analysis used SEM-PLS. The results showed that environmental literacy and product innovation have a positive effect on product image and purchasing decisions. Product image is proven to significantly mediate the influence of both independent variables on purchasing decisions for eco-friendly batik.

THE EFFECT OF OPERATIONAL EFFICIENCY, NON-PERFORMING LOANS, AND CAPITAL ADEQUACY ON BANK PROFITABILITY

2025-07-29T13:54:25+00:00

Introduction/Main Objectives: The objective of this research is to investigate key factors influencing the profitability of Indonesian banks, including capital adequacy and the level of non-performing loans, and operational efficiency, as well as to examine how these variables affect the stability and competitiveness of banking organizations in facing international economic challenges. Background Problems: The profitability performance of Indonesian banks exhibited variability during the period from 2019 to 2023, making it important to examine the extent to which operational efficiency, non-performing loans, and capital adequacy affect profitability in order to maintain the stability and competitiveness of the national banking sector. Novelty: This research offers a novelty by simultaneously examining the effect of operational efficiency (BOPO), non-performing loans (NPL), and capital adequacy (CAR) on bank profitability (ROA) in Indonesia, using panel data from 45 banks during the 2019–2023 period and employing a random effects model approach. Research Methods: By using the Random Effects (RE) model, this research examines the effect of operational efficiency (BOPO), non-performing loans (NPL), and capital adequacy (CAR) on profitability (ROA), employing a quantitative panel data approach based on financial reports. Finding/Results: The results of the analysis reveal that while non-performing loans have no significant impact on profitability, capital adequacy positively influences profitability, and operational efficiency exerts a negative effect. These findings suggest that enhancing capital strength and improving operational practices are essential strategies for promoting economic growth and reinforcing the stability of the financial sector, this research offers recommendations to banks on how to improve credit management and operational efficiency in order to enhance profitability. Conclusion: The findings of this study indicate that operational efficiency has a negative impact on bank profitability, whereas capital adequacy contributes positively. In contrast, non-performing loans are found to have no statistically significant effect. These results underscore the critical role of controlling operational expenses and ensuring sufficient capital reserves in enhancing banks' financial performance.

THE EFFECT OF RETURN ON ASSETS, RETURN ON EQUITY, DEBT-TO-EQUITY RATIO, CURRENT RATIO, AND TOTAL ASSET TURNOVER ON STOCK RETURNS

2025-07-29T13:59:00+00:00

Every company aims to enhance its market valuation, especially in a highly competitive and volatile market where financial performance is key to gaining investor confidence. This study aims to examine and analyze the effect of profitability (ROA, ROE), leverage (DER), liquidity (CR), and activity (TATO) on stock returns. The research focuses on companies listed in the LQ45 index during the period 2019–2023. LQ45 was selected because it represents companies with high liquidity, large market capitalization, and strong fundamentals. The novelty of this study lies in its comprehensive analysis of five fundamental financial indicators over a five-year period across consistently high-performing companies, providing a more current and integrated perspective on their impact on stock returns. The issue addressed in this research is the year-to-year fluctuation in financial performance as seen in the financial reports of LQ45 companies, with some showing profit increases while others face declines. This is a quantitative study using secondary data from the Indonesia Stock Exchange (www.idx.co.id). The sample consists of 45 companies selected through purposive sampling, resulting in 225 observations. Multiple linear regression analysis is used as the analytical method. The results show that ROA has a positive but insignificant effect on stock returns; ROE has a negative and insignificant effect; DER has a negative and significant effect; CR has a negative and insignificant effect; and TATO has a negative and significant effect on stock returns. These findings indicate that leverage and activity ratios are key factors influencing stock performance. The study contributes to the existing literature by highlighting the importance of comprehensive financial performance evaluation. For investors, understanding these financial indicators is essential for making informed investment decisions, optimizing returns, and minimizing risks.

DETERMINANTS OF WHISTLEBLOWING INTENTION: THEORY OF PLANNED BEHAVIOUR PERSPECTIVE

2025-07-29T14:04:21+00:00

Whistleblowing intent is an individual's intention to report acts of violation or fraud. Despite the implementation of a whistleblowing system in Kudus, the process for reporting violations remains suboptimal. This study examines the determinants of intention for whistleblowing from the perspective of the planned theory of behavior. The theory of Planned Behavior (TPB) can be used to understand and predict whistleblowing intentions The purposive sampling method was used to obtain a sample of 57 OPD employees. The results of this research are that attitude has a positive effect on the intention to whistleblow, behavioral control has no effect on the intention to whistleblow, religiosity has no effect on the intention to whistleblow, and professional commitment influences the intention to carry out whistleblowing. The theory of planned behavior provides a useful framework for understanding and predicting whistleblowing behavior, as well as designing effective interventions to encourage whistleblowing reporting in organizations.

THE INFLUENCE OF CULTURAL EVENTS AND SOCIAL MEDIA MARKETING ON TOURIST VISIT INTEREST: THE MEDIATING ROLE OF DESTINATION IMAGE (WONOSOBO BALLOON CULTURE FESTIVAL)

2025-07-29T14:08:15+00:00

This study examines the influence of cultural events and social media marketing on tourist visit interest, with the destination image as a mediator at the Wonosobo Balloon Festival. The quantitative method used with the PLS-SEM technique through SmartPLS 4.0 and involved 96 respondents selected purposively. The results show that cultural events (p = 0.000) and social media marketing (p = 0.040) have a significant effect on visit interest. Both also affect destination image, which is proven to mediate the relationship (p < 0.05). This study strengthens the importance of synergy between digital promotion and local culture in tourism strategies. These findings are expected to be a practical reference for destination managers in designing effective tourism promotions.

THE ROLE OF INFLATION IN MODERATING THE INFLUENCE OF FINANCIAL RATIOS ON STOCK RETURNS

2025-07-29T14:12:12+00:00

This study aims to test and analyze the influence of current ratio (CR), return on equity (ROE), earnings per share (EPS), And return on asset (ROA) on stock returns with inflation as a moderating variable. The population in this study were infrastructure companies listed on the Indonesia Stock Exchange for the period 2019-2023. Sampling using purposive sampling, the sample in this study amounted to 49 companies. The analysis technique used the WarpPLS version 8.0 program. The results of this study show that current ratio (CR) has a significant negative effect on stock returns, return on equity (ROE) has a negative but insignificant effect on stock returns, earning per share (EPS) has a significant positive effect on stock returns, return on asset (ROA) has a significant positive effect on stock returns, inflation strengthens the effect current ratio (CR) on stock returns, inflation does not moderate the effect return on equity (ROE) on stock returns, inflation strengthens the influence earning per share (EPS) on stock returns and inflation does not moderate the effect return on asset (ROA) stock return.

THE INFLUENCE OF MANAGERIAL OWNERSHIP, TOTAL ASSET TURNOVER, AND TIME INTEREST EARNED ON MARKET CAPITALIZATION WITH ECONOMIC VALUE ADDED AS AN INTERVENING VARIABLE

2025-07-29T14:16:33+00:00

This research aims to analyze the influence of Managerial Ownership, Total Asset Turnover (TATO), and Time Interest Earned (TIE) on Market Capitalization, either directly or indirectly through Economic Value Added (EVA) as an intervening variable. The study focuses on coal distribution sub-industry companies listed on the Indonesia Stock Exchange during the 2018–2023 period. Using purposive sampling, 11 companies were selected, producing a total of 66 samples across six years. Data were analyzed using Structural Equation Modeling (SEM) with AMOS 26. The results showed that Managerial Ownership, TATO, and TIE have a significant negative influence on EVA. EVA also negatively and significantly affects Market Capitalization, indicating that higher EVA is not necessarily positively responded to by the market. Managerial Ownership has a direct significant positive effect on Market Capitalization, while TATO and TIE do not show significant direct effects. Indirectly, Managerial Ownership and TATO significantly influence Market Capitalization through EVA, whereas TIE does not. The coefficient of determination (R²) indicates that Managerial Ownership, TATO, and TIE simultaneously explain 59.8% of the variance in EVA and 45.9% of the variance in Market Capitalization. These findings emphasize EVA’s role as a mediator and reveal a potential gap between a company’s fundamental value and market perception. The study suggests a balanced financial strategy that promotes long-term economic value creation rather than short-term efficiency. It also encourages investors to consider EVA as a performance indicator alongside traditional profitability metrics.

PERFORMANCE OF EDUCATION PERSONNEL IN THE PERSPECTIVE OF ORGANIZATIONAL CLIMATE AND ORGANIZATIONAL COMMITMENT: THE ROLE OF JOB SATISFACTION AS A MEDIATOR

2025-07-29T14:19:51+00:00

Education personnel are expected to contribute a lot to higher education by providing good performance which can later support the achievement of the vision, mission and goals of higher education. The improvement of the performance of education personnel is not only influenced by individual abilities, but also by external factors that exist within the organizational environment itself. Two factors that are often considered to have a significant influence on employee performance are the organizational climate and organizational commitment. This research was conducted with the aim of analyzing how much the influence of the organizational climate and organizational commitment on performance with job satisfaction as a mediator. This study used a sample of 33 educational staff at Pekalongan University. The data analysis in this study used Partial Lest Square (PLS). The results of the study show that the organizational climate has a positive and insignificant effect on performance. The organizational climate has a positive and significant effect on job satisfaction. Organizational commitment has a negative and insignificant effect on performance. Organizational commitment has a positive and insignificant effect on job satisfaction. Job satisfaction has a positive and insignificant effect on performance. Job satisfaction does not play a role in mediating the relationship between the organization's climate and performance. Job Satisfaction does not play a role in mediating the relationship between organizational commitment to performance.

IMPLEMENTATION OF GREEN ECONOMY IN BATIK SMEs, WHY NOT?

2025-07-29T14:25:00+00:00

Along with the development of the era, the competition of SMEs is getting tighter, thus requiring each producer to be able to increase the demand for their products. Batik is a cultural heritage that was born as an art work that continues to develop along with the development of the era and needs to be preserved. The batik industry in Pekalongan still predominantly uses synthetic dyes. This causes the increasing activity of the batik industry in Pekalongan to make the environmental quality continue to deteriorate and requires special attention. This study is intended to analyze the application of green economy in the batik industry. This study uses the Systematic Literature Review research type . The data collection technique uses library studies. The data used in this study were collected through library research . The results of the study show that the green economy is worth applying to the batik industry.

OPTIMIZING REGIONAL FINANCIAL PERFORMANCE: THE ROLE OF HUMAN RESOURCE AND BUDGET QUALITY THROUGH THE REGIONAL GOVERNMENT INFORMATION SYSTEM (SIPD)

2025-07-29T14:28:53+00:00

This study aims to examine the influence of the quality of human resources and budget quality on regional financial performance, with the Regional Government Information System (SIPD) as a mediating variable. The novelty in this research is the use of SIPD as mediating variable to optimizing regional financial performance. SIPD is something new in this study because this variable has never been used by previous researchers. This type of research is correlational with the population of all employees in the Pekalongan City Government environment. The sample is determined randomly. Purposive sampling, specifically targeting employees who work in the planning, evaluation, and finance sub-sections of each OPD, resulted in 80 respondents. Data were collected through questionnaires and analyzed using path analysis techniques. The results of the study indicate that both the quality of human resources and the quality of the budget have a positive and significant effect on the implementation of SIPD and regional financial performance. In addition, SIPD has also been proven to have a positive and significant effect on regional financial performance. Other findings from the mediation analysis indicate that SIPD can mediate the relationship between the quality of human resources and the quality of the budget with regional financial performance.

IMPLEMENTATION OF DIGITAL MARKETING TRANSFORMATION AS A MARKETING STRATEGY FOR USE IMPROVING COMPETITIVENESS IN AMANU BUILDING MATERIALS STORE

2025-07-29T14:34:13+00:00

Digital business transformation in Indonesia is growing rapidly, along with the advancement and utilization of technology in all aspects of life and increasingly tight business competition. This opens up opportunities for Amanu building materials stores to use it in marketing their goods. The purpose of this study is to identify and analyze the importance of implementing digital marketing as an effective marketing strategy for Amanu building materials stores to increase their competitiveness in the market. This study is expected to help building materials stores improve their visibility, efficiency, and marketing effectiveness and build better relationships with consumers. This study uses qualitative methodology, critical discussion from the author's perspective, and support for literature searches, citations, expert opinions, and previous findings on the subject. The results show that digital advertising increases sales of Amanu building materials stores. In addition, this study shows that although there are many benefits that can be obtained from the use of digital advertising, Amanu building materials store business actors are often faced with various challenges. The author hopes that Amanu building materials stores can continue to innovate and develop their businesses without ignoring technological developments. The government is also expected to be a complement to encourage various efforts that have been made by building materials store entrepreneurs to increase their competitiveness.

THE INFLUENCE OF SUMUT MOBILE DEVELOPMENT ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY

2025-07-31T15:23:33+00:00

This study was used to measure the influence of the development of North Sumatra mobile on customer satisfaction and customer loyalty. This research is a quantitative study of the object used is Bank of North Sumatra customers who use Sumut Mobile. This research was conducted using the sampling technique used is purposive sampling, one of the non-random sampling techniques. The number of samples used in this study was 48 respondents. The design used in this study is a hypothesis test using the structural equitation model (SEM) – SmartPLS 3.2.9. The results of this study provide an explanation that the variables of customer satisfaction and the development of North Sumatra mobile affect customer loyalty. The results of this study provide a renewal of the North Sumatra mobile system in increasing customer satisfaction and loyalty so that it is useful for the wider community. The researcher hopes to further add other independent variables that can affect customer loyalty that were not studied in this study.

DIGITALIZATION BUSINESS AND ALLEVIATING FINANCIAL CONSTRAINTS AFFECTING THE PERFORMANCE OF MSME MEDIATED BY OPERATIONAL EFFICIENCY

2025-08-01T04:46:32+00:00

This research aims to analyze the impact of business digitalization, operational efficiency, and easing financial constraints in improving the performance of MSMEs. Background Problems: Digitalization is a driving force of the world economy, but many MSME players in Indonesia have not implemented it. Novelty: This research introduces a new approach by integrating operational efficiency in establishing the relationship between business digitalization and the performance of SMEs. Research Methods: This research is an explanatory study that examines the relationship between variables through a quantitative approach. The population in this research consists of all MSME actors in Kendal Regency totaling 16,508 units. In sampling, this research employs purposive sampling technique. Finding/Results: In the direct effect test, operational efficiency was shown to have a significant positive effect with a significance value of 0.035, while other direct relationship hypotheses were rejected. In the mediation effect test, operational efficiency was proven to be able to mediate the relationship between business digitization and the performance of MSMEs with a significance value of 0.036. Conclusion: This research shows the role of operational efficiency in mediating the relationship between business digitization and the performance of MSMEs, where in the previous direct test, business digitization did not have an effect on the performance of MSMEs. With this finding, it can be concluded that MSMEs that implement business digitization effectively will be able to achieve operational efficiency, which in turn will enhance their business performance.

FUNDAMENTAL ANALYSIS OF PT GOJEK TOKOPEDIA : BEHIND GOTO'S SLOW GROWTH

2025-08-01T04:47:28+00:00

This study examines the financial performance of PT Gojek Tokopedia Tbk (GOTO), a leading Indonesian technology company listed on the LQ45, IDX30, and IDX80 stock index, during the 2022-2023 period. The research aims to determine whether GOTO's financial condition supports its inclusion in these key index. Using a qualitative descriptive approach and secondary data from audited financial reports, the study applies financial ratios (liquidity, solvency, activity, profitability) alongside Economic Value Added (EVA) and Financial Value Added (FVA) models. Findings show strong liquidity and solvency, an improving activity ratio, but negative profitability, economic value added, and financial value added, suggesting limited shareholder value creation. Despite suboptimal profitability, GOTO's healthy liquidity and solvency appear to justify its stock index membership. These insights contribute to understanding the financial performance of digital companies in emerging markets and can guide investors and policymakers.

THE ROLE OF JOB INVOLVEMENT AND AFFECTIVE COMMITMENT IN DEVELOPING EMPLOYEE PERFORMANCE AT BANK MUAMALAT SEMARANG RAYA BRANCH

2025-07-31T15:56:45+00:00

This study aims to analyze the effect of job involvement and affective commitment on employee performance at Bank Muamalat Semarang Raya Branch. The sample consists of 41 employees using a saturated sampling technique. Data were collected through a Likert scale-based questionnaire distributed via Google Forms and analyzed using multiple linear regression with SmartPLS version 4.0. The results show that job involvement has a positive and significant effect on employee performance (P-value = 0.001), as does affective commitment, which also has a positive and significant effect (P-value = 0.002). Simultaneously, job involvement and affective commitment significantly affect employee performance with a P-value of 0.000. Based on the coefficient of determination test, 65.2% of the variation in employee performance can be explained by these two independent variables, while 34.8% is influenced by other factors not explored in this study. These findings suggest that enhancing employee engagement and emotional attachment can be an effective strategy for improving organizational performance. Therefore, management is advised to pay attention to the psychological and emotional factors of employees to achieve optimal productivity.

THE INFLUENCE OF OPERATIONAL COST EFFICIENCY, AND LIQUIDITY, DIGITALIZATION ON COMPANY VALUE IN THE DIGITAL ERA

2025-08-01T06:26:53+00:00

Introduction/Main Objectives: This study aims to examine the effects of digital digitalization, operational cost efficiency, and liquidity on firm value among companies operating in the Bank KBMI 3 during the Digital Era. Background Problems: Digitalization, operational efficiency, and liquidity can theoretically increase company value, however, previous research results have shown inconsistent effects of these independent variables on company value. In addition, there is still limited research that comprehensively examines the simultaneous effects of these three variables in the context of KBMI 3 banking, especially in the period of accelerated digital transformation after the COVID-19 pandemic. Novelty: This study provides an original contribution in empirically showing that studies related to the synergy between operational efficiency, liquidity, and digitalization do not necessarily have a positive impact partially, but simultaneously still significantly affect the company's value. This shows the need for a holistic digital strategy and organizational structure readiness so that digital transformation does not become a short-term burden on the company's value. Research Methods: The method used uses a quantitative approach with a panel data regression method to test the effect of operational efficiency, liquidity, and digitalization on company value. The sample consists of 10 banks included in KBMI 3 during the 2020–2024 period, which were selected using a purposive sampling technique based on certain criteria. Finding/Results: The results provide findings where digitalization has a negative impact on company value. While operational efficiency and liquidity do not have an impact on company value. However, simultaneously the three variables have a significant effect. Conclusion: This study concludes that digitalization, operational efficiency, and liquidity simultaneously have a significant effect on company value in KBMI 3 banks during the period 2020–2024. However, partially, only digitalization has a significant effect in a negative direction, so the implication is the need for mature organizational planning and readiness in digital transformation in order to increase company value sustainably and not create a risk perception for investors.

THE INFLUENCE OF FINANCIAL RATIOS AND INVESTOR SENTIMENT ON STOCK RETURN OF IDX ENERGY SECTOR COMPANIES

2025-08-01T04:49:07+00:00

The present study aims to investigate the effect of financial ratios and investor sentiment on the stock returns of energy sector firms listed on the Indonesia Stock Exchange (IDX). Background Problems: The stock returns of energy sector companies listed on the Indonesia Stock Exchange (IDX) exhibit noticeable inconsistencies. Accordingly, this study seeks to explore whether financial ratio indicators and investor sentiment exert a significant influence on those returns. Novelty: Beyond the analysis of financial ratio variables, this study integrates investor sentiment as an additional explanatory factor outside the scope of conventional financial metrics. Research Methods: Multiple Linear Regression Analysis is used to examine the relationship between the independent variables (Total Asset Turnover, Return on Equity, Debt to Equity Ratio, Current Ratio, Investor Sentiment) and the dependent variable (Stock Return). Finding/Results: Among the five variables examined, Return on Equity, Current Ratio, and Investor Sentiment have a positive effect on stock returns. Meanwhile, the other two variables, Total Assets Turnover and Debt to Equity Ratio have a negative effect on stock returns. Conclusion: The study concludes that stock returns in the IDX energy sector are significantly influenced by profitability, liquidity, and investor sentiment, implying that both financial fundamentals and market psychology play crucial roles in shaping investor returns.

MARKETING STRATEGY FOR NEW STUDENT ADMISSIONS AT SMK BITUSSALAM

2025-08-01T06:32:21+00:00

Introduction/Main Objectives: New student admissions (PPDB) are a crucial stage in the annual cycle of educational institutions, including SMK Baitussalam. Facing competition between schools, targeted and effective marketing strategies are required. This study aims to explore the marketing strategies used by SMK Baitussalam to increase the number of applicants, specifically through the use of social media, print media, radio advertising, and paid advertising. The method used is descriptive qualitative with a case study approach. The results show that the synergistic combination of digital and conventional media can increase promotional reach and strengthen the school's image in the eyes of the public. The use of social media such as Instagram and Facebook, supported by paid advertising and engaging visual content, as well as the distribution of brochures, publications on local radio, and alumni testimonials have proven effective in attracting the interest of prospective students and parents.

ANALYSIS OF THE EFFECT OF LEVERAGE, PROFITABILITY, AND EARNING PER SHARE ON STOCK PRICES WITH DIVIDEND POLICY AS AN INTERVENING VARIABEL IN COMPANIES LISTED ON THE IDX80 FROM 2019 - 2023

2025-08-01T04:49:53+00:00

Every company is established with the aim of making a profit. In addition to this objective, companies that have gone public utilize market capital as an alternative source of funding for business development. Many factors influence stock prices, both internal and external. The author considers company performance to be a factor that influences stock prices by analyzing company performance that can be measured using financial ratios. This study uses dividend policy as a mediating variable between DER, ROE, EPS, and stock prices in IDX80 companies. This study addresses inconsistencies in previous research and focuses on the period 2019–2023, which covers market dynamics before and after the pandemic. The sample size was 291 with a period of 5 years. The data analysis method used was path analysis using SEM-PLS (Structural Equation Modeling with Partial Least Square) with the help of WarpPLS 7.0 software. DER has a positive and insignificant effect on Stock Price. ROE has a negative and insignificant effect on Stock Price. EPS has a positive and significant effect on Stock Price. DPR has a positive and significant effect on Stock Price. DER has a negative and significant effect on DPR. ROE has a positive and significant effect on DPR. EPS has a positive but insignificant effect on DPR. DPR is unable to mediate the relationship between DER, ROE, and EPS on Stock Price in companies listed on IDX80 during the 2019-2023 period. Companies need to consistently strive to improve their DER, ROE, EPS, DPR, and share price. Further research is recommended to include companies outside those listed on the IDX80, in order to obtain a broader perspective and better generalization of results.

THE EFFECT OF FINANCIAL PERFORMANCE ON THE LEVEL OF PROFIT SHARING OF MUDHARABAH DEPOSITS AT ISLAMIC COMMERCIAL BANKS IN INDONESIA FOR THE PERIOD 2015-2023

2025-08-01T09:45:16+00:00

This study aims to analyze the effect of financial performance on the level of profit sharing of mudharabah deposits at Islamic Commercial Banks in Indonesia for the period 2015-2023. The financial performance variables used in this study consist of Return on Assets (ROA), Non-Performing Financing (NPF), Capital Adequacy Ratio (CAR), and Operating Costs to Operating Income (BOPO). This research uses a quantitative approach with the panel data regression method, which is analyzed using Eviews software. Data were obtained from the annual financial statements of 12 Islamic Commercial Banks that consistently published reports during the study period. The results showed that simultaneously the four independent variables had no significant effect on the profit sharing rate of mudharabah deposits. This indicates that the profit sharing policy is more influenced by managerial factors and fundraising strategies than by the bank's financial performance reflected in these ratios.

INFLUENCE ORGANIZATIONAL CULTURE, ORGANIZATIONAL COMMITMENT ON EMPLOYEE PERFORMANCE WITH JOB SATISFACTION ON FURNITURE INDUSTRY IN JEPARA

2025-08-01T04:50:41+00:00

Furniture industry in Jepara Regency is one of the leading sectors uniqueness of this industry lies in its cultural wealth, especially in the art of carving which has become the distinctive identity of the Jepara community for centuries. Background Problems: Organizational culture that is characteristic of the furniture industry in Jepara has not been fully internalized by all employees, so it has the potential to reduce job satisfaction and have an impact on performance, a mismatch between workload and the level of welfare received, low appreciation for workers' contributions. Novelty: lies in highlighting job satisfaction as a central mediator in a traditional, labor-intensive industry. Research Methods: Study uses a quantitative approach with an explanatory research type. The object of the study is permanent employees in the furniture industry in Jepara Regency who have worked for at least one year. With a total of 20 indicators, the sample size was set at 120 respondents. The sampling technique used was purposive sampling using the AMOS-based Structural Equation Modeling (SEM) approach. Finding/Results: organizational culture does not have a significant direct effect on performance, even showing a negative relationship. organizational commitment and job satisfaction have a positive and significant effect on employee performance. organizational culture and organizational commitment have a positive and significant effect on job satisfaction. Conclusion: For further research, it is recommended to expand the scope of respondents in other industrial sectors or different regions

THE EFFECT OF HERDING, OVERCONFIDENCE, AND RISK TOLERANCE ON INVESTMENT DECISIONS

2025-08-01T07:17:09+00:00

Introduction/Main Objectives: This research aims to analyze the influence of herding, overconfidence, and risk tolerance on investment decisions made by SMEs in Jepara. This topic is considered important because, in practice, SME investment choices are often influenced by psychological factors, not solely based on logical considerations or rational analysis. Background Problems: The increasing number of MSME actors in Jepara reflects significant local economic growth; however, their investment decisions are still largely influenced by psychological factors such as herding, overconfidence, and risk tolerance, rather than by objective financial considerations. Novelty: This study contributes to the literature by offering insights into investment behavior of SMEs, which has been relatively underexplored, as most existing research focuses on individual investors in the capital market. Research Methods: This research employs a quantitative approach using a survey method involving 130 SMEs in the food and beverage sector in the Jepara region. The sample was selected using a a non-probability sampling method based on accessibility was employed, followed by data analysis through multiple linear regression using an analytical technique based on Partial Least Squares (PLS). Finding/Results: This research reveals that overconfidence contributes positively to the investment decisions of SME actors. Meanwhile, the factors of herding behavior and risk tolerance do not exhibit a meaningful relationship with those investment decisions. Conclusion: The confidence factor of business actors plays an important role in determining investment decisions among SMEs in Jepara. Therefore, strengthening financial literacy and understanding psychological biases are necessary to ensure that investment decisions are made more logically and based on well-considered judgments.

THE ROLE OF ENTERPRISE RESOURCE PLANNING (ERP) IMPLEMENTATION IN CORPORATE BUSINESS PERFORMANCE IN INDONESIA

2025-08-01T07:18:16+00:00

Introduction/Main Objectives: Enterprise Resource Planning (ERP) systems are comprehensive software solutions that integrate various business processes and functions across an organization. ERP systems are widely used in modern organizations for streamlining operations, improving decision-making, and enhancing overall productivity Background Problems: While most studies indicate a positive relationship between ERP and various aspects of business performance, the exact nature of this impact can depend on factors such as the specific performance metrics examined, the industry context, and how ERP interacts with other business processes and strategies. Novelty: research could further explore these nuances to provide a more comprehensive understanding of ERP's role in enhancing business performance. Research Methods: This research was conducted on Manufacturing Companies listed on the Indonesia Stock Exchange (IDX) in 2016-2021 by accessing data online at www.idx.co.id and on the company's official website. The statistical analysis techniques used in this study are Partial Least Squares Structural Equation Modeling (PLS-SEM).Finding/Results: ERP systems significantly enhance financial management by providing real-time financial data, which leads to more accurate forecasting and budgeting, ultimately improving financial decision-making and asset allocation Conclusion: The text further delves into the impact of ERP systems on business performance, citing previous studies that demonstrate positive effects on employee performance, financial results, and overall firm performance.

THE IMPACT OF FINTECH-ENABLED TRANSACTION EASE, PSYCHOLOGICAL TRAITS, AND REGULATORY AWARENESS ON ONLINE GAMBLING DECISIONS IN EMERGING MARKETS

2025-08-01T06:13:51+00:00

Introduction/Main Objectives: Although online gambling is prohibited, its practice is actually increasing rapidly. Moreover, supported by digital technology (fintech) which makes transactions easier. Background Problems: This study aims to analyze the influence of ease of digital transactions (fintech), psychological factors, and regulatory awareness on online gambling decisions. Novelty: The novelty of this research lies in the integration of three variables in one online gambling behavior analysis model with a quantitative approach that is still rarely studied.. Research Methods: This study uses a quantitative approach with a survey method on 80 respondents who have or are gambling online. Data analysis techniques are carried out through multiple linear regression using SPSS software version 25. Finding/Results: The results of the study show that the ease of fintech transactions and psychological factors have a positive and significant effect on online gambling decisions. Meanwhile, the regulatory awareness variable does not show a significant effect. This finding shows that technological aspects and psychological conditions are greater in driving online gambling behavior than legal awareness without the implementation of strict regulations. Conclusion: Efforts to mitigate online gambling behavior are not sufficient through a regulatory approach alone, but need to be combined with educational strategies, financial technology controls, and psychological interventions.

THE INFLUENCE OF ENVIRONMENTAL, SOCIAL, AND GOVERNANCE (ESG) DISCLOSURE AND INTELLECTUAL CAPITAL ON EARNINGS MANAGEMENT WITH PROFITABILITY AS A MODERATING VARIABLE

2025-08-01T06:15:22+00:00

This study aims to examine the influence of Environmental, Social, and Governance (ESG) disclosure and Intellectual Capital on earnings management practices, as well as the role of profitability as a moderating variable in manufacturing companies in the consumer goods industry sector listed on the Indonesia Stock Exchange during the 2019 – 2023 period. The inconsistency of previous research findings regarding the effects of ESG disclosure and Intellectual Capital on earnings management serves as the basis for this study. A quantitative approach is employed, using secondary data obtained from companies’ annual and sustainability reports, and analyzed using SEM-PLS. The results show that ESG disclosure has a negative effect on earnings management, while Intellectual Capital has a positive effect on earnings management. This indicates that companies with a high level of Intellectual Capital tend to have a greater propensity to engage in earnings management practices. In addition, profitability is found to moderate the effect of ESG disclosure on earnings management, but does not moderate the relationship between Intellectual Capital and earnings management. These findings imply that while ESG can serve as a control tool against earnings manipulation, the presence of Intellectual Capital may not necessarily suppress it and may even be utilized to reinforce earnings management practices.

THE INFLUENCE OF TRANSFORMATIONAL LEADERSHIP STYLE, ORGANIZATIONAL CLIMATE AND WORK EXPERIENCE ON EMPLOYEE PERFORMANCE AT THE JAKENAN HEALTH CENTER, PATI REGENCY

2025-08-01T06:16:10+00:00

This study aims to analyze the influence of transformational leadership style, organizational climate and work experience on employee performance. The level of employee discipline is quite low considered a form of lack of employee performance and service quality which is still considered not optimal, so that it affects the quality of service. This study uses a quantitative approach method. The population in this study were all employees of the Jakenan Health Center totaling 105 employees and sampling of 83 respondents using the purposive sampling method. Data collection techniques used questionnaires. Data analysis and testing techniques used SPSS version 25. This study shows that transformational leadership style does not affect employee performance at the Jakenan Health Center, Pati Regency. Organizational climate has an effect but is not significant on employee performance at the Jakenan Health Center, Pati Regency. Work experience has a positive and significant effect on employee performance at the Jakenan Health Center, Pati Regency

THE EFFECT OF MANAGERIAL OWNERSHIP, INSTITUTIONAL OWNERSHIP, DEBT POLICY ON THE VALUE OF MANUFACTURING COMPANIES LISTED ON THE IDX IN THE PERIOD 2020 - 2023

2025-08-01T07:18:53+00:00

Introduction/Main Objectives: This study aims to analyze the effect of managerial ownership, institutional ownership, debt policy on firm value in manufacturing companies listed on the (IDX) in the period 2020-2023. Background Problems: Previous research shows mixed results and has not provided consistent conclusions. Novelty: This study combines three important variables to see their effect on firm value in contrast to previous studies which only discuss these variables separately. Research Methods: This study uses quantitative data, data analysis using STATA 17 software. The population in this study are manufacturing companies listed on the IDX for 4 years totaling 220 companies. The sampling method used is purposive sampling technique. Finding/Results: The results of this study are managerial ownership and debt policy have a negative effect on firm value while institutional ownership has a positive effect on firm value. Conclusion: This study illustrates that ownership structure and debt policy do not necessarily affect market perception.

“TRANSFORMATION OF PROCESS INNOVATION THROUGH THE IMPLEMENTATION OF ISO 9001:2015” (QUALITATIVE STUDY ON KSPPS BMT BAHTERA)

2025-08-01T07:19:35+00:00

The implementation of ISO 9001:2015 as a quality management system provides opportunities for organizations, including Islamic financial services cooperatives, to improve efficiency while encouraging innovation in business processes. This study aims to explore how the implementation of ISO 9001:2015 contributes to the transformation of process innovation in KSPPS BMT BAHTERA, a sharia financial institution that has implemented a quality management system. With a qualitative case study approach, data were obtained through in-depth interviews with quality management leaders, operational employees, and internal document reviews. The results of the empirical study showed that the implementation of ISO 9001:2015 found that ISO 9001 significantly affected internal business processes, correlated with indicators of innovation and learning perspectives at a significant level and ISO 9001:2015 is recommended for implementation in the financial industry to encourage the creation of process innovation in the form of improving service flows, implementing digital technology in transactions, and increasing work accountability. However, obstacles were also found in the form of resistance to change and limited technical understanding of some staff regarding quality management principles. This study emphasizes the importance of leadership commitment and internalization of quality culture as key factors in driving sustainable innovation through the ISO system.

THE IMPACT ON EMPLOYEE PERFORMANCE: MEDIATING ROLES OF WORK ENVIRONMENT, CULTURE, AND COMMITMENT

2025-08-01T06:23:59+00:00

This study examines the influence of the work environment and organizational culture on employee performance, with organizational commitment as a mediating variable at Bank Majalengka, a regionally-owned bank (BUMD) facing performance target challenges over the past five years. The core issues addressed are why efforts to improve work systems and facilities have not optimally enhanced performance, and whether organizational commitment bridges the influence of the work environment and culture on employee performance. The novelty of this study lies in the integration of the three variables into a single SEM-based structural model, focusing on a local banking organization that is rarely studied, especially from a mediation approach. A quantitative survey method was applied to all 149 permanent employees and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM). The results show that the work environment and organizational culture significantly influence organizational commitment, while organizational culture and organizational commitment have a direct impact on performance; the work environment only indirectly influences performance through organizational commitment. These findings emphasize the critical role of organizational commitment as a psychological mechanism bridging organizational factors and employee performance. Practically, human resource management should not only focus on improving systems and culture but also on fostering employee loyalty and emotional attachment to achieve sustainable performance.

THE EFFECT OF PRICE DISCOUNTS AND AMENITY ON THE INTEREST OF TOURISTS TO VISIT PASIR KENCANA BEACH

2025-08-01T05:14:22+00:00

This study aims to analyze the influence of Price and Amenities Discounts on Tourist Interest in Visiting Pasir Kencana Beach, Pekalongan City. The background of this study is based on fluctuations in the number of tourists in the last three years, with a significant decrease of 21.2% in 2023 compared to the previous year. The main problem in this study is the lack of optimal promotion strategies and the quality of available amenities, which is allegedly the cause of the decline in tourist interest in visits. The novelty of this research lies in the integration of price promotion aspects with the quality of amenities in the context of innovation-based regional tourist destination management. The research method used a quantitative approach with survey techniques to 42 tourist respondents, and analyzed using multiple linear regression. The results of the study show that Price and Amenity Discounts have a positive and significant effect on Tourist Visit Interest, with significance values of 0.003 and 0.000, respectively. This study concludes that the implementation of a planned price discount strategy and innovative improvements to tourist destination amenities can significantly encourage tourist interest in visits. The implication is that tourist destination managers need to prioritize adaptive promotion policies and continuous improvement of facilities to increase local tourist attractions.

TECHNICAL DIVIDEND TRAP AND MARKET INSTABILITY: EMPIRICAL EVIDENCE FROM IDX HIGH DIVIDEND 20

2025-08-01T06:20:27+00:00

Introduction/Main Objectives: This paper examines the phenomenon of technical dividend traps and their influence on short-term stock return volatility, particularly in the context of Indonesia's IDX High Dividend 20 index. Dividend-based investing is often perceived as a safe and income-generating strategy; however, price behaviors around dividend events may lead to unexpected losses. This study focuses on evaluating how speculative investor behavior surrounding cum and ex-dividend dates can distort market stability. The topic is relevant given the growing popularity of dividend-focused strategies and limited attention to behavioral risks inherent in them. Background Problems: This study addresses the question: Does the Technical Dividend Trap Score (T-DTS) significantly affect post-ex-dividend stock return volatility in IDX High Dividend 20 companies? Novelty: The novelty of this paper lies in the development and empirical application of the Technical Dividend Trap Score (T-DTS)—a unique indicator originally formulated by the author to measure price-risk anomalies related to dividend events. Prior research has explored dividend policy and volatility separately, but little has been done to quantify dividend trap phenomena as a technical risk factor, especially in emerging markets. Research Methods: The study uses a quantitative explanatory research design with panel data from IDX High Dividend 20 stocks between 2020 and 2024. It employs OLS and panel regression models to examine the impact of T-DTS on return volatility, while controlling for dividend yield, payout ratio, and firm size. Data are sourced from official IDX filings and financial market databases. The main takeaway is that technical dividend traps are measurable and statistically significant predictors of short-term market instability.

DIGITAL TRANSFORMATION THROUGH THE SRIKANDI APPLICATION IN THE PEKALONGAN CITY GOVERNMENT CORRESPONDENCE SYSTEM

2025-08-01T06:22:57+00:00

Digital transformation is a strategic step in improving the efficiency of government and public administration. This study aims to analyze the influence of the use and effectiveness of the Srikandi application on the correspondence system in the Pekalongan City Government. The research question asked is: Does the use and effectiveness of the Srikandi application have a significant effect on the correspondence system? The novelty of this study lies in the specific focus on the digital correspondence system as an important part of the regional bureaucracy, which is still rarely studied in depth. The method used is a quantitative explanatory design with a survey technique to 70 employees who are active users of the Srikandi application. The data was analyzed using SmartPLS through testing the outer model (validity and reliability) and inner model (test of relationships between latent variables), accompanied by bootstrapping for hypothesis testing. The results show that both the use and effectiveness of the Srikandi application have a positive and significant effect on the correspondence system. This finding confirms that digitalization through the Srikandi application is able to improve the efficiency, accountability, and quality of letter management in the government environment. In conclusion, the Srikandi application plays an important role in forming a more efficient correspondence system. Modern, structured, and adaptive, and provides positive implications for strengthening government and public administration in the digital era.

SAMSUNG'S DIGITAL ECOSYSTEM: A REVIEW OF THE LITERATURE ON PRODUCT, SERVICE, AND PLATFORM INTEGRATION IN BUILDING CUSTOMER LOYALTY

2025-08-01T06:24:56+00:00

This research analyzes Samsung's digital ecosystem through a library research approach to explore product, service, and platform integration in building customer loyalty. Comprehensive analysis indicates that Samsung has implemented a multi-layered architecture integrating hardware, software, and services through AI and IoT technologies. Findings suggest that loyalty formation mechanisms operate through functional, emotional, and behavioral dimensions reinforced by personalization algorithms and network effects. Samsung's differentiation strategy through an open ecosystem approach creates distinctive competitive advantages compared to walled garden competitors. Customer engagement effectiveness manifests in significant correlation between ecosystem adoption depth and retention rates. Strategic implications indicate evolution toward AI-native architecture potentially redefining industry standards. This research contributes to theoretical framework understanding of digital ecosystems and provides practical insights for optimizing customer loyalty strategies in the technology industry.

THE MEDIATING ROLE OF SELF-EFFICACY IN THE INFLUENCE OF DIGITAL LITERACY AND ADAPTABILITY ON JOB READINESS AMONG GENERATION Z STUDENTS

2025-08-01T06:02:55+00:00

This study explores how digital literacy and adaptability influence job readiness among Generation Z students, with self-efficacy examined as a mediating factor. Although Generation Z is often assumed to be digitally proficient, many still feel unprepared for the demands of the modern workplace, prompting the question: are technical and adaptive skills alone sufficient, or does psychological readiness play a role in transforming these competencies into employability?. The novelty of this study lies in positioning self-efficacy as a psychological bridge connecting digital literacy and adaptability to job readiness—an aspect rarely explored in prior research. Using a quantitative, causal-explanatory design, data were collected from 100 university students in Pekalongan and analyzed using Structural Equation Modeling with WarpPLS 8.0. The results reveal that digital literacy does not directly affect job readiness but significantly influences self-efficacy, which in turn has a strong positive effect on job readiness. Adaptability has both direct and indirect effects through self-efficacy. Overall, five out of seven hypotheses were supported, highlighting the central role of self-efficacy in activating external competencies for workforce readiness. These findings emphasize the importance of integrating psychological empowerment, particularly self-efficacy development, into higher education curricula alongside technical and adaptive skills to better prepare students for an evolving labor market.

THE IMPACT OF CREATIVE INNOVATION PUBLICATION ON ABNORMAL STOCK RETURNS ON THE IDX: EVENT STUDY ON FINANCIAL AND TECHNOLOGY ISSUERS

2025-08-01T06:25:34+00:00

Introduction/Main Objectives: This study tests whether the publication of innovations by issuers on the Indonesia Stock Exchange (IDX) has a collective impact on abnormal stock returns. Background Problems: There are not many studies that measure market response to creative innovation strategies of public companies in Indonesia. Novelty: This article brings together data from eight innovation events at issuers across sectors and analyzes them collectively within an event study framework, an approach that is still rarely applied in the Indonesian context. Research Methods: This study uses a quantitative approach with the event study method. Abnormal return data is calculated based on the difference between stock returns and IHSG returns in the event window t–5 to t+5. All abnormal returns are averaged into AAR, and accumulated into CAR. One-sample t-test is used to test statistical significance. Findings/Results: The highest Average Abnormal Return (AAR) value occurred on day 0 at 1.781%, and the Cumulative Abnormal Return (CAR) value reached 6.740% until the 5th day after publication. The t-test produced a t value = 4.687 with a p-value = 0.00086 (p < 0.05) indicating that the market reacted significantly to the publication of innovation. Conclusion: The publication of creative innovation collectively has a significant impact on the stock market, indicated by a positive AAR and significant statistical test. This study confirms the importance of innovation strategy as a market signal in the context of the IDX.

SALES GROWTH MODERATES THE EFFECT OF CAPITAL INTENSITY AND EARNINGS MANAGEMENT ON FINANCIAL DISTRESS

2025-08-04T13:16:33+00:00

This study examines the effect of Capital Intensity and Earnings Management on Financial Distress with Sales Growth as a moderating variable in industrial sector companies listed on the Indonesia Stock Exchange (IDX) during the 2019-2023 period. This is interesting because, in the midst of business competition and economic uncertainty, corporate bankruptcy can be measured very well through the level of financial stress. Many companies experience financial distress despite having good levels of fixed asset investment and sales growth. Similar research with moderation models in this industry is very limited, so the findings of this study may provide a new perspective on enterprise risk management. This study uses quantitative methods with secondary data from the financial statements of industrial sector companies listed on the IDX during the 2019-2023 period. The data analysis technique uses moderation regression analysis with purposive sampling method sampling with certain criteria. The results showed that Capital Intensity has no significant effect on Financial Distress, while Earnings Management has a significant positive effect on Financial Distress. Sales Growth cannot moderate the relationship between Capital Intensity and Earnings Management on Financial Distress. the size of investment in fixed assets does not affect the risk of corporate financial distress, while earnings management practices actually increase the risk of financial distress. This emphasizes the importance of transparent and effective financial management rather than focusing only on increasing sales or asset investment.

THE INFLUENCE OF LEADER MEMBER EXCHANGE, INNOVATIVE WORK BEHAVIOR, AND QUALITY OF WORK LIFE ON EMPLOYEE PERFORMANCE

2025-08-01T07:17:43+00:00

This study aims to determine the influence of leader-member exchange, Innovative Work Behavior, and Quality of Work life on Employee Performance. The population in this study were employees of Bank Muamalat. The sample selection in this study used primary data with a questionnaire distribution method and obtained 33 samples of research data. Based on multiple linear regression analysis using the SPSS 23.0 program, it was found that the variable leader-member exchange has no significant positive effect on employee performance, innovative work behavior has a significant positive effect on employee performance, and quality of work life has no significant positive effect on employee performance.

THE EFFECT OF PROFITABILITY, GROWTH, DIVIDEND POLICY ON FIRM VALUE WITH CAPITAL STRUCTURE AS A MODERATION IN FINANCIAL SECTOR COMPANIES LISTING ON THE INDONESIA STOCK EXCHANGE (IDX) IN 2019 – 2023

2025-08-01T06:54:42+00:00

This study aims to analyze the effect of profitability, company growth, and dividend policy on company value, with capital structure as a moderating variable in financial sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2019–2023. Company value is a major concern for investors because it reflects long-term performance and prospects. Although in the last five years there has been a decline in return on equity (ROE) and stagnation in profit growth, companies continue to distribute high dividends—a phenomena that can be a market signal as well as a financial risk. This study uses a quantitative approach with secondary data from the company's financial statements. The analysis techniques used are multiple linear regression and moderation test. The results of the study indicate that profitability and dividend policy have a positive effect on company value, while company growth shows varying effects. Capital structure is proven to be able to strengthen or weaken the relationship between independent variables and company value. These findings provide important insights for investors and financial managers: that strategic decision-making must consider the balance between earnings, growth, dividend policy, and financing structure in order to maximize firm value sustainably.

GAMIFIED SELLING AND PERSUASIVE HOST COMMUNICATION: DRIVING PURCHASE DECISIONS IN OUTFITYOURLUCKY'S FASHION TIKTOK LIVE

2025-08-01T07:02:45+00:00

This study aims to examine the influence gamified selling and Persuasive Host Communication to Purchase Decision Consumer TikTok Live on OutfitYourLucky account. The live shopping phenomenon is growing rapidly in Indonesia, supported by interaction real-time, entertainment elements, and an interesting host communication style. However, low consumer confidence in making purchasing decisions even though they have been presented with gamification strategies such as games Outfit Ball And Mystery Box and communication style host which is fun and fashionable is the main problem in this study. This study has novelty because it specifically highlights the influence of gamification sales in live commerce on TikTok, which has not been widely studied on a micro scale in Indonesia. The method used is quantitative with multiple linear regression analysis techniques. The sample of this study was 66 respondents with the technique purposive sampling. The results of the study showed that gamified selling has a significant positive effect on purchase decision, whereas persuasive host communication has a positive but not significant effect on purchase decision. These findings indicate that consumers are more motivated by the gaming experience and the element of surprise than just verbal communication from host. The conclusion of this research is that gamification is an important strategy in improving purchasing decisions in live commerce. The implication is that business actors are advised to optimize game-based interactions to create a more engaging and attractive shopping experience for consumers.

THE EFFECT OF CUSTOMER SERVICE QUALITY ON CUSTOMER SATISFACTIONAT PT BANK SUMUT KCP KAMPUNG PAJAK

2025-08-12T11:06:44+00:00

This study aims to investigate the impact of customer service quality on customer satisfaction levels at PT Bank Sumut KCP Kampung Pajak. In the midst of increasingly tight competition in the banking sector, service quality is a vital element to maintain and improve customer satisfaction. A survey conducted on 99 respondents showed that most customers were satisfied with the performance of staff and services provided by the bank. The findings of the study indicate a positive relationship between customer service quality and customer satisfaction levels. Satisfactory service, which includes friendly staff attitudes, speed in serving, and adequate facilities, has a significant contribution to customer satisfaction. These findings highlight how important it is for PT Bank Sumut KCP Kampung Pajak to continue to strive to improve and maintain service quality in order to maintain customer loyalty and strengthen their position in the banking industry.

THE INFLUENCE OF INTERACTIVE MARKETING THROUGH INSTAGRAM ONBRAND AWARENESS DIGITAL APPLICATION BYOND BY BSI

2025-08-01T07:35:16+00:00

The development of social media has driven change significant in digital marketing strategies, especially among millennials and Gen Z. Instagram social media is widely used by banks to build two-way communication with their customers. The purpose of this study is to analyze the influence of interactive marketing through Instagram social media onbrand awareness Byond by BSI digital application for millennials and Gen Z in Pekalongan City. Studys this appliess quantitative approachs by usings methodssurvey as a techniques The main data collection instrument. The sample consisted of 80 respondents who were active Instagram users aged 17-35 years and domiciled in Pekalongan City. Data in the form of questionnaires withs scale measurements likert. Analysis datas dones through several stages, including testingsvalidity, testsreliability, assumption testings classical, as well as linear regressions simple and tests t, all of which were processed using SPSS software. Based on the results of data processing, it was found that interactive marketing via Instagram contributed positively and significantly to increasingbrand awareness Byond by BSI digital application. Interactive marketing dimensions such as visual content, interactive features, engagement, and user-generated content proven to increasebrand recognition, brand recall, brand dominance, as well as top of mind This finding reinforces the theory that consumer participation-based marketing strategies are highly relevant for the millennial and Gen Z segments.

THE INFLUENCE OF PROACTIVE PERSONALITY AND TRANSFORMATIONAL LEADERSHIP ON EMPLOYEE CREATIVITY

2025-08-01T07:36:50+00:00

This study aims to analyze the influence Proactive Personality and Transformational Leadership to Employee Creativity on employees of the Trade, Cooperatives and SMEs Department of Pekalongan City. The background of this study is based on the low level of employee innovation due to a work culture that tends to be passive and only focuses on their respective main tasks and functions. The main problem in this study is the lack of employee creativity in working which is thought to be influenced by the lack of proactive personality and inspiring leadership. The novelty of this study lies in the analysis of the two variables in the regional public sector environment, which is still rarely explored in the human resource management literature in Indonesia. The research method uses a quantitative approach with a survey technique through a questionnaire to 58 respondents, which was analyzed using multiple linear regression. The results of the study indicate that both Proactive Personality and Transformational Leadership has a positive and significant effect on Employee Creativity, with significance values of 0.034 and 0.002 respectively. This study concludes that building proactive employee character and developing transformational leadership styles are very important in increasing creativity in public organizations. The implication is that organizational leaders need to create a work climate that encourages initiative, innovation, and inspiring communication to support creativity-based bureaucratic reform.

EMPLOYEE ENGAGEMENT AS MEDIATOR BETWEEN DIGITAL COMPETENCE, ORGANIZATIONAL CULTURE, AND DIGITAL SIGNATURE INNOVATION

2025-08-01T08:05:18+00:00

This study aims to analyze the influence of digital competencies and organizational culture on the innovation of the use of digital signatures (DS), with employee engagement as a mediating variable. The background of this research is the importance of digital transformation in the public sector which has not been balanced with innovation in the optimal use of technology. The research was conducted on employees of the Dinas Kominfo Kota Pekalongan using a quantitative approach and SEM-PLS analysis method. The results show that organizational culture has a positive and significant effect on employee engagement and innovation in the use of DS. Meanwhile, digital competence has no significant effect on both. Employee engagement has been shown to have a significant effect on innovation and is able to mediate the influence of organizational culture on innovation, but does not mediate the relationship between digital competence and innovation. These findings show that innovation in the use of DS is more influenced by a supportive work environment than by individual technical abilities. The implication is that strengthening organizational culture is a key strategy to increase employee engagement and encourage digital service innovation in government agencies.

THE INFLUENCE OF ENTREPRENEURIAL CHARACTERISTICS, BUSINESS CAPITAL, AND ENTREPRENEURIAL LEADERSHIP ON THE PERFORMANCE OF MSMES

2025-08-01T08:09:23+00:00

Introduction/Main Objectives: MSMEs play an important role in local economic growth. This study aims to examine the influence of entrepreneurial characteristics, business capital, and entrepreneurial leadership on the performance of MSMEs in Jepara City. Background of the Problem: Although the number of MSMEs is increasing, many have not shown optimal performance. This raises questions about the role of internal factors such as character, capital, and leadership in determining business performance. Novelty: This study is unique because it tests all three variables simultaneously in one model, especially in the context of post-pandemic MSMEs in Jepara, which has not been widely researched before. Research Method: Using a quantitative approach with a survey of 140 MSME actors selected purposively. The data was analyzed using Partial Least Square (PLS). Findings/Results: Characteristics of entrepreneurship and entrepreneurial leadership have a significant positive effect on the performance of MSMEs. Business capital has no significant effect. Conclusion: The success of MSMEs is determined more by the quality of individuals and leadership than the amount of capital. Soft skills training is an important strategy for improving the performance of MSMEs.

FACTORS INFLUENCING STUDENTS' CAREER INTEREST IN TAXATION: MOTIVATION, TAX KNOWLEDGE, PERCEPTION, AND FINANCIAL REWARDS

2025-07-31T14:31:41+00:00

This study investigates the declining interest among accounting students to pursue careers in taxation, a field critical to Indonesia's economic governance. Despite the increasing need for tax professionals, student interest in taxation careers remains low. This paper examines how motivation, tax knowledge, perception, and financial rewards affect career interest. Unlike previous studies focusing on a single institution, this study includes accounting students from five universities in the Cirebon region and integrates two behavioral theories—Theory of Planned Behavior and Vroom’s Expectancy Theory. This study employed a descriptive-verificative method using a quantitative approach. The sample consisted of 270 accounting students selected via non-probability sampling. Data were analyzed using multiple linear regression in SPSS. Tax knowledge, perception, and financial rewards significantly influence students’ interest in taxation careers, while motivation does not. Efforts to improve students’ tax knowledge, perceptions of tax careers, and awareness of financial incentives can enhance their interest in pursuing careers in taxation.

THE INFLUENCE OF INTELLECTUAL CAPITAL, BUSINESS RISK, AND INVESTMENT DECISIONS ON FINANCIAL PERFORMANCE (AN EMPIRICAL STUDY ON FOOD AND BEVERAGE COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE IN 2019–2023)

2025-07-31T14:48:47+00:00

Financial performance is an evaluation conducted by companies to assess their ability to generate profits and to examine their prospects, growth potential, and development potential. It reflects a company’s capability to earn income and manage resources efficiently. In an increasingly competitive business environment, companies can no longer rely solely on physical assets; instead, they must effectively manage intellectual capital, operational risk, and make sound investment decisions. This study aims to examine the influence of intellectual capital, business risk, and investment decisions on the financial performance of food and beverage companies listed on the Indonesia Stock Exchange (IDX) during the period 2019–2023. Intellectual capital is measured using the Value Added Intellectual Coefficient (VAIC™), business risk is proxied by the Degree of Operating Leverage (DOL), and investment decisions are measured using the Price Earning Ratio (PER). Financial performance is proxied by Return on Assets (ROA). The research adopts a quantitative approach with multiple linear regression analysis conducted on a sample of 40 food and beverage companies selected through purposive sampling. The results indicate that intellectual capital and investment decisions do not have a statistically significant effect on financial performance. In contrast, business risk has a positive and significant effect on financial performance. These findings suggest that companies with high fixed cost structures that are able to optimize their sales volume tend to exhibit superior financial performance.

THE ROLE OF PRODUCT INNOVATION AND TRUST IN USER SATISFACTION OF THE BAHTERA MOBILE APPLICATION AT KSPPS BMT BAHTERA

2025-07-31T14:51:47+00:00

This study examines the influence of product innovation and digital trust on user satisfaction of the Bahtera Mobile application at KSPPS BMT Bahtera. The background of this study is based on the importance of digital transformation in Islamic microfinance institutions, especially to overcome the decline in public trust due to weak transparency and accountability in the manual cooperative system. The main problem is the low satisfaction of cooperative members with suboptimal digital services, which is influenced by perceptions of product innovation and the level of digital trust held by users. The novelty of this study lies in its focus on the implementation of digital technology in the context of Islamic cooperatives, which has not been studied scientifically, especially in seeing the relationship between digital innovation and trust with the level of user satisfaction. This study uses a quantitative approach with an explanatory method. A sample of 98 respondents was determined through a purposive sampling technique from 5,510 active users of the Bahtera Mobile application, with data analysis using multiple linear regression. The results showed that product innovation (β = 0.385; p = 0.002) and digital trust (β = 0.790; p = 0.000) has a positive and significant effect on user satisfaction. This study concludes that the higher the perception of digital innovation and trust, the higher the level of application user satisfaction. The implication is that cooperatives need to continue to improve innovative digital features and build member trust in digital systems in order to increase member loyalty and satisfaction in the era of digital financial transformation.

THE EFFECT OF CAR AND NPL ON ROA : INFLATION AS A MODERATING VARIABLE

2025-07-31T14:58:35+00:00

This study explores how inflation moderates the relationship between Capital Adequacy Ratio (CAR) and Non-Performing Loan (NPL) on Return on Assets (ROA) within ASEAN banking institutions.The banking is pivotal to ASEAN’s economic stability, yet inconsistencies in prior findings regarding the impact of CAR and NPL on ROA, coupled with limited exploration of inflation’s influence, highlight the need for further research. This research examines inflation’s moderating effect on the relationship between CAR, NPL, and ROA, offering insights into their interactions within ASEAN economies. This study uses secondary data from ASEAN banks for the period 2021-2023, employs a quantitative methodology. Analytical techniques include descriptive statistics, classical assumption test, multiple linear regression, and Moderated Regression Analysis (MRA) to better understand these financial interactions. The findings indicate that CAR and NPL have a significant negative impact on ROA, while inflation acting as a moderating factor that weakens the relationship between CAR and ROA, as well as between NPL and ROA. Effective risk management and macroeconomic stability are essential for bank profitability. This guides ASEAN policymakers and banks in enhancing financial resilience.

ENTREPRENEURIAL BRANDING AND ENTREPRENEURIAL SUCCESS ACROSS COUNTRIES (2005–2024)

2025-07-31T15:04:38+00:00

Introduction/Main Objectives: This study investigates the role of entrepreneurial branding in driving entrepreneurial success globally from 2005 to 2024. As personal and corporate branding gain importance within entrepreneurial ecosystems, this research analyzes branding's contribution to performance, sustainability, and growth. Background Problems: Although entrepreneurship literature has expanded, the relationship between branding and entrepreneurial success remains under-theorized and fragmented across different national contexts. Novelty: This paper offers a comparative synthesis of empirical studies across countries, highlighting variations in entrepreneurial branding's impact on performance based on cultural, economic, and institutional differences. Prior studies have not comprehensively explored global patterns within this scope. Research Methods: A systematic literature review was conducted on journal articles and reports from 2005 to 2024. Thematic analysis identified dominant branding strategies and their influence on entrepreneurial outcomes in diverse national environments. Finding/Results: Entrepreneurial branding enhances legitimacy, strengthens founder identity, and facilitates differentiation. Its efficacy is context-dependent, with proactive implementation in developed countries and reactive use in emerging markets. Conclusion: Branding is a critical yet context-specific factor in entrepreneurial success. The findings emphasize the need for context-sensitive branding strategies and the importance of branding literacy as an entrepreneurial competency.

THE INFLUENCE OF FINANCIAL PERFORMANCE ON FIRM VALUE IN THE TECHNOLOGY SECTOR LISTED ON THE INDONESIA STOCK EXCHANGE

2025-07-31T15:09:31+00:00

This study aims to analyze the influence of financial indicators, including liquidity, profitability, leverage, and efficiency, on firm value in the technology sector listed on the Indonesia Stock Exchange (IDX). The main issue addressed is the discrepancy between financial performance and market value, as reflected by the Price to Book Value (PBV) ratio. Using a quantitative approach with multiple linear regression analysis, the study processes financial report data from 10 technology companies over the 2021–2024 period. The findings reveal that, partially, only profitability (ROA) has a significant effect on firm value, while liquidity (CR), leverage (DER), and efficiency (TATO) do not show significant effects. However, collectively, these four variables have a significant influence on firm value. This study offers insights for investors in evaluating the performance of technology companies in the Indonesian capital market.

STRATEGY TO IMPROVE EMPLOYEE PERFORMANCE THROUGH DIGITAL COMPETENCE AND KNOWLEDGE SHARING IN THE PHARMACY INSTALLATION OF RSUD KRATON, PEKALONGAN REGENCY

2025-08-01T01:35:21+00:00

This study aims to analyze the influence of digital competence and knowledge sharing on employee performance at the Pharmacy Installation of RSUD Kraton Pekalongan Regency, using a saturated sampling technique. The study uses a quantitative approach with a multiple linear regression design. The sample consists of all 50 employees of the Pharmacy Installation at RSUD Kraton, Pekalongan Regency. Data was collected through a Likert scale-based questionnaire distributed via Google Forms and analyzed using multiple linear regression methods with SmartPLS version 4.0. The results show that digital competence has a positive and significant impact on employee performance, with an unstandardized coefficient of 0.490 and a p-value of 0.001. Knowledge sharing also has a positive and significant effect on employee performance, with an unstandardized coefficient of 0.368 and a p-value of 0.011. Furthermore, the results of the simultaneous test show that digital competence and knowledge sharing have a positive and significant impact on employee performance, with a p-value of 0.000, which is far smaller than 0.05. Based on the coefficient of determination test, 62% of the variation in employee performance can be explained by these two independent variables, while 38% is influenced by other factors not examined in this study.

THE INFLUENCE OF LEADERSHIP STYLE AND WORK ETHIC ON EMPLOYEE PERFORMANCE AT PT. NUSANTARA TRI JAYA (GAJAH MADA COFFEE ROASTER SOUTH JAKARTA)

2025-08-01T01:47:27+00:00

This study aims to analyze the influence of leadership style and work ethic on employee performance. Using a quantitative method with a survey approach, this research involved 60 respondents selected through purposive sampling. The research instrument was a Likert scale questionnaire with 30 question items. The validity test results showed that all question items were valid (r-count > r-table 0.254, p < 0.05), while the reliability test yielded Cronbach's Alpha above 0.85 for all three variables, indicating a highly reliable instrument. The data was also normally distributed and met classical assumptions. Multiple regression analysis showed that 67.7% of the variation in employee performance could be explained by leadership style and work ethic (R² = 0.677). The hypothesis test results confirmed that leadership style and work ethic partially and simultaneously have a positive and significant influence on employee performance. Work ethic was found to have a more dominant influence (beta = 0.454) compared to leadership style (beta = 0.427). Managerial implications suggest improving the quality of leadership style through training and developing work ethic through organizational culture. Further research is suggested to use a larger sample and add other variables for a more in-depth analysis.

THE EFFECT OF EASE, USEFULNESS, RISK, AND EXPERIENCE ON THE INTEREST IN USING ONLINE LOANS

2025-08-01T01:46:01+00:00

Introduction/Main Objectives: This research aims to identify the factors that influence the interest of employees at PT Dian Adi Furni Jepara in using online loans. The researcher seeks to analyze the roles of ease, usefulness, risk, and experience in shaping that interest. This topic is important as it relates to employees' financial behavior amid economic and technological developments. Background Problems: The increase in the use of online loans among employees of PT Dian Adi Furni Jepara is driven by the advancement of accessible and fast fintech services, as well as a 48% decline in the company's sales, which has affected employees’ financial conditions. Novelty: The novelty of this research lies in its focus on employees as the research subject, specifically those working at PT Dian Adi Furni Jepara. Research Methods: This research employs a quantitative methodology. The data source is primary data obtained through questionnaires. The sampling procedure uses purposive sampling, resulting in a sample of 130 employees who use online loans. Data analysis was conducted using SmartPLS 3.0 software. Finding/Results: The results of the research indicate that the interest in using online loans is positively influenced by experience and usefulness. In contrast, ease and risk have no significant effect on the interest in using online loans. Conclusion: The research concludes that employees of PT Dian Adi Furni Jepara are interested in using online loans when the services are perceived as useful and provide a positive experience, while ease and risk have relatively little influence. Therefore, they need to be more selective in choosing services that are legal, secure, and beneficial.

THE EFFECT OF LIQUIDITY, SOLVENCY, AND PROFITABILITY ON THE SHARE PRICE OF GOVERNMENT COMMERCIAL BANKS LISTED ON THE IDX 2014-2023

2025-08-01T02:02:45+00:00

Stock price is a key indicator reflecting a company’s value in the eyes of investors and is influenced by various internal factors such as liquidity, solvency, and profitability. State-Owned Commercial Banks (BUMN) listed on the Indonesia Stock Exchange (IDX) play a strategic role in the national economy and attract significant investor attention, particularly during the fluctuating period of 2014–2023, including the impact of the COVID-19 pandemic on the banking sector. This study aims to examine and analyze the effect of liquidity (Loan to Deposit Ratio), solvency (Debt to Equity Ratio), and profitability (Return on Equity) on stock prices of BUMN banks listed on the IDX. The sampling technique used was census, involving 4 banks: BNI, BRI, BTN, and Mandiri over a 10-year period (2014–2023), resulting in 40 data observations. Data were collected through company annual reports and analyzed using multiple linear regression with classical assumption testing. The results show that liquidity and solvency have a negative and significant effect on stock prices, while profitability has a positive and significant effect. These findings highlight the importance of efficient financial structure in supporting the stock value of state-owned banks in the capital market.

IMPLEMENTATION OF 'GUSJIGANG' VALUES IN ACCOUNTING PRACTICES: A CASE STUDY ON JENANG KUDUS MUBAROK

2025-08-05T10:06:05+00:00

This study aims to explore the application of local Gusjigang values in accounting practices at UMKM Jenang Kudus Mubarok. The background of this study is based on the low implementation of ethical accounting systems in UMKM and the lack of accounting studies based on local culture. Using a qualitative approach and case study method, data were collected through in-depth interviews and analyzed thematically. The results of the study show that the values of bagus, ngaji, and dagang are integrated in financial recording and reporting, forming an ethical and contextual accounting system. In conclusion, Gusjigang values contribute to building accounting practices that are not only technical but also morally and culturally meaningful.

INFLUENCE OF PRODUCT QUALITY, BRAND TRUST, AND CELEBRITY ENDORSEMENT ON AVOSKIN PURCHASING DECISIONS IN KENDAL REGENCY

2025-08-01T02:11:38+00:00

The phenomenal growth of the cosmetics industry in Indonesia is marked by the number of cosmetics industries reaching 21.9% from 913 companies in 2022 to 1,010 companies in 2023. This study was conducted to analyze the influence of product quality, brand trust, and celebrity endorsement on Avoskin's purchase decision. The sampling method uses purposive sampling and snowball sampling techniques. The number of samples was 120 respondents with the criteria that respondents purchased Avoskin within 6 months and were at least 17 years old. The results of the study show that product quality has a positive effect on purchase decisions, brand trust has a positive effect on purchase decisions, and celebrity endorsements have a positive effect on purchase decisions. The results of this study also show that simultaneously the variables of product quality, brand trust, and celebrity endorsement have a positive effect on the purchase decision of Avoskin in Kendal Regency.

THE EFFECT OF BRAND IMAGE, SECURITY, TRUST, AND USEFULNESS ON SATISFACTION OF SEABANK USERS IN PEKALONGAN

2025-08-01T02:15:31+00:00

Study this aiming For know influence Brand Image, Security, Trust , and Usefulness towards Satisfaction user Sea Bank in Pekalongan . The data used in study is the primary data obtained from questionnaire . Respondents in the study This are 100 respondents who live in Pekalongan who are user SeaBank . Data processing is carried out with using SPSS 24 for Windows. Data collection was carried out using a questionnaire. Taking technique sample used is non probability sampling with type purposive sampling . The data analysis used is the validity and reliability test of the instrument test, the classical assumption test, multiple linear tests, regression analysis tests, hypothesis tests, and coefficient determination tests. Research result This show that there is influence positive significant , Trust and Usefulness towards satisfaction users , while brand image and security No influential significant to satisfaction user .

THE INFLUENCE OF E-KINERJA IMPLEMENTATION, WORK DISCIPLINE, AND MOTIVATION ON EMPLOYEE PERFORMANCE AT THE CIVIL SERVICE AND HUMAN RESOURCE DEVELOPMENT AGENCY (BKPSDM) OF PEKALONGAN CITY

2025-08-01T02:19:30+00:00

This study aims to examine the effects of E-Kinerja implementation, work discipline, and motivation on employee performance at the Pekalongan City Human Resources Development and Personnel Agency (BKPSDM). A quantitative approach using a survey method was employed, involving 32 employees as respondents. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The results indicate that the implementation of E-Kinerja has a positive and significant impact on employee performance, whereas work discipline and motivation do not show a significant effect. These findings suggest that the electronic performance management information system plays a crucial role in enhancing employee performance, while internal factors such as discipline and motivation warrant further examination within the organizational context. This study offers recommendations for local government to optimize the utilization of E-Kinerja and to consider additional supporting factors in efforts to improve civil servant performance.

ANALYSIS OF PUBLIC AND FOREIGN SHARE OWNERSHIP ON CSR DISCLOSURE: EVIDENCE FROM INDONESIA

2025-08-01T02:25:38+00:00

The purpose of this study is to empirically examine the effects of public and foreign stock ownership and sales growth on the implementation of Corporate Social Responsibility (CSR) in companies in the manufacturing sector listed on the Bursa Efek Indonesia (BEI) between 2021 and 2023. This study employs a quantitative approach using deskriptif and verifikatif methods. The second set of data is derived from the age and length of time records of businesses that meet the sampling criteria based on the purposive sampling technique, with a total of 24 businesses and 72 data points. The hypothesis is tested using panel data regression analysis with the Eviews 13 lunak perangkat. The study's findings indicate that while ownership of public stocks and sales growth have a significant impact on CSR, ownership of foreign stocks does not have a significant impact on CSR.

INTERACTIVE MARKETING IN THE TOLL ROAD INDUSTRY: STRATEGIES TO INCREASE USER ENGAGEMENT IN THE DIGITAL AGE

2025-08-01T02:30:21+00:00

Pemasaran interaktif merupakan strategi komunikasi dua arah antara perusahaan dan konsumen yang memanfaatkan teknologi digital untuk menciptakan pengalaman yang lebih personal dan responsif. Penelitian ini bertujuan untuk menganalisis efektivitas pemasaran interaktif dalam meningkatkan keterlibatan konsumen serta dampaknya terhadap loyalitas merek.Dalam konteks industri jalan tol, pemasaran interaktif menjadi relevan seiring meningkatnya digitalisasi layanan seperti pembayaran elektronik, aplikasi informasi lalu lintas, dan program loyalitas. Melalui studi literatur dan analisis kasus, ditemukan bahwa pendekatan interaktif mampu meningkatkan hubungan emosional antara pengguna dan penyedia jasa jalan tol, memperkuat kepercayaan, serta mendorong penggunaan berulang. Oleh karena itu, perusahaan operator jalan tol perlu mengadopsi strategi pemasaran berbasis data dan partisipatif untuk tetap relevan dalam ekosistem digital transportasi modern

BENEFIT OF TALENT MANAGEMENT AND LEADERSHIP TO EMPLOYEES

2025-08-01T02:35:26+00:00

This research explores how talent management and leadership influence employee motivation, engagement, and organizational performance. Talent management is approached as a strategic effort to recognize, nurture, and retain skilled personnel, thereby supporting organizational goals and strengthening competitive advantage. When implemented effectively, it promotes higher motivation levels, fosters deeper employee involvement, and enhances both individual and team outcomes. Simultaneously, leadership that emphasizes empowerment, inclusivity, and collaboration helps cultivate a supportive work environment, strengthens interpersonal trust, and facilitates the achievement of superior performance results. The study’s findings reveal that a combination of well-executed talent management practices and strong leadership exerts a significant positive effect on employee motivation, engagement, organizational effectiveness, and long-term business sustainability. These outcomes underline the necessity of integrating comprehensive talent development with leadership excellence to drive sustained organizational success.

THE INFLUENCE OF ENVIRONMENTAL DISCLOSURE, SOCIAL DISCLOSURE, AND GOVERNANCE DISCLOSURE ON PROFITABILITY

2025-08-01T02:40:21+00:00

The purpose to see how This study aims to see how the influence of Environmental Disclosure, Social Disclosure, and Governance Disclosure on Profitability as measured by Return on Asset. This study uses multiple linear regression analysis through SPSS version 30 with several tests carried out, namely the Classical Assumption Test which consists of Normality Test, Multicollinearity Test, Heteroscedasticity Test, and Autocorrelation Test. Furthermore, the hypothesis will be tested using the F-test and t-test and to determine how much influence the independent variable has on the dependent variable, the Coefficient of Determination Test is used. The population in this study are companies in the oil, gas and coal subsectors listed on the Indonesia Stock Exchange for the 2019-2023 period. The sample in this study was selected using purposive sampling technique so that there were eight companies that could be used as samples in this study. The results of this study are simultaneously Environmental Disclosure, Social Disclosure, and Governance Disclosure have a significant effect on Profitability as measured by Return on Asset. While partially Environmental Disclosure has a positive and significant effect on Profitability as measured by Return on Asset, Social Disclosure has no significant effect on Profitability as measured by Return on Asset, and Governance Disclosure has a negative and significant effect on Profitability as measured by Return on Asset. Companies are expected to better apply the ESG concept in carrying out their business activities as a form of responsibility for sustainable economic development and for future researchers it is expected to add other variables and increase the sample in the study to get better research results.

THE INFLUENCE OF EASE OF USE, BENEFITS, CONFIDENCE AND LIFESTYLE ON THE DECISION TO USE QRIS IN THE DANA APPLICATION

2025-07-29T08:01:39+00:00

Usage decisions are how a person, group, or organization selects, buys, and uses goods, services, ideas or experiences that are part of consumer behavior to satisfy their needs and wants. This study aims to test and analyze the influence of ease of use, benefits, trust and lifestyle on the decision to use QRIS on the Dana application (case study on students of the Faculty of Economics and Business, Pekalongan University). The type of research used in this study is causal research with a data collection method using questionnaire data. In this study, 100 respondents were used as samples. The population in this study were students of the Faculty of Economics and Business, Pekalongan University who used the QRIS service of the Dana application whose number was not identified with certainty. The sampling method used was purposive sampling. The type of data used in this study is primary data. Data collection by distributing questionnaires online. The analysis techniques used were Instrument Test, Classical Assumption Test, Model Feasibility Test, Multiple Linear Regression Test with the help of the SPSS Version 20 program. The results of this study can be concluded that Ease of Use has a negative and significant effect on the Decision to Use, Benefits have a positive and significant effect on the Decision to Use, Trust has a negative and insignificant effect on the Decision to Use, and Lifestyle has a positive and significant effect on the Decision to Use.