The Effect of Benefits, Trust, Self-efficacy, Ease of Use, Security on Consumer Perception of Mypertamina Among Students of Uin Gusdur

Abstract

This study aims to determine the effect of benefits, trust, self-efficacy, ease of use and security on consumer perception on MyPertamina among students of the Sharia Marketing class of the Sharia Economic Law Study Program, Faculty of Sharia UIN Abdurrahman Wahid Pekalongan. This type of research is descriptive-causality and quantitative and this research uses secondary and primary data. The sample in this study was sharia marketing class students of UIN Gusdur who are domiciled in Pekalongan Regency and its surroundings as many as 49 respondents by means of an online questionnaire google form. The sampling technique used is saturated sampling. This study used the method of Descriptive Analysis and Multiple Linear Regression Analysis. Based on the results of the t test, it shows that the variables of Benefits (X1), and Self-Efficacy (X3) have a significant effect on the perception of MyPertamina consumers. While the variables Trust (X2), Ease of Use (X4), and Security (X5) have an insignificant effect on MyPertamina's consumer perception. Furthermore, looking at the results of the ANOVA test (F test), the variables of benefit, trust, self-efficacy, ease of use and security simultaneously have a significant effect on consumer perception on MyPertamina.