The Effect of Perceived Ease to Use and Subjective Norm on Intention to Use With Perceived Usefulness and Attitude Towards Use as Intervening Variables (Case Study on the Use of JKN Mobile Application in BPJS Kesehatan Pekalongan City Branch Area)
Keywords: Perceived Ease To Use; Subjective Norm; Perceived Usefulness; Attitude Towards
AbstractThis study aims to test and analyze the effect of perceived ease to use and subjective norm on intention to use with perceived usefulness and attitude towards use as intervening variables (study on JKN mobile application users in the BPJS Kesehatan Pekalongan City Branch area). The data collection method used was a literature study and field study by distributing questionnaires to 39 JKN mobile application users in the BPJS Kesehatan area of Pekalongan City using proportional random sampling techniques. The data analysis technique used is Structural Equation Modeling (SEM). The results of this study showed that Perceived ease to use, subjective norm, perceived usefulness, and attitude towards use equally influenced intention to use by 71.1%. Perceived ease to use and subjective norm have an influence on attitude towards 85.5%. Perceived ease to use and subjective norm affect perceived usefulness by 69.6%. While the significance test shows that Attitude towards use, and perceived usefulness have a significant influence on intention to use. Perceived ease to use and subjective norms do not significantly influence intention to use. Perceived ease to use and subjective norm significantly influence attitudes towards use. Perceived ease to use has a significant influence on perceived usefulness. Subjective norms do not significantly affect perceived usefulness.