E-Tourism Design as an Adoption of Tourism Promotion Strategy in Pekalongan City

  • Danang Satrio Faculty Economics and Business, Universitas Pekalongan, Indonesia
  • Ari Muhardono Faculty Economics and Business, Universitas Pekalongan, Indonesia
  • Didha Putri Citradika Faculty Economics and Business, Universitas Pekalongan, Indonesia
Keywords: E-Tourism; Tourism; Pekalongan City


Pekalongan City has several tourism objects that have potential attractions such as natural attractions, pilgrimage attractions, artificial tourism objects, and cultural tourism. Some tourist attractions have been equipped with tourist infrastructure facilities even though the conditions and number are not adequate. But some objects still need further handling in order to attract tourists. Limited information makes Pekalongan City tourism not too well known among tourists, especially those from outside the city so that the number of visits has not experienced a significant increase. The Pekalongan City Government has actually provided tourism information through the website or E-Tourism, but it is not so optimal. E-tourism is an application of information and communication technology in the tourism industry (Buhalis &; Jun, 2011). The description of e-tourism is a digitalization in running business processes and value chains in the tourism sector, namely travel agencies, hospitalities and the food industry. When viewed from the number of internet users, both in Indonesia and in the world as a whole according to data from the Indonesian Internet Service Providers Association (APJII) in 2017, e-tourism is something that has great potential to be developed. Smartphone users are also increasing, so E-Tourism needs to be developed with Android-based mobile so that tourism information in the city of Pekalongan is more easily accessible anytime and anywhere. The goal to be achieved in this study is to analyze the development of E-Tourism in Pekalongan City at this time and develop Android-based E-Tourism in Pekalongan City as an adoption of tourism promotion strategies in Pekalongan City. This research is a research and development research. This research aims to develop tourist destinations in Pekalongan City through an android-based Tourism Information System (E-Tourism). The methodology used for the design and development of the E-Tourism system is a structured methodology with the SDLC (System Development Life Cycle) model.