Learning Media for Cultural Literacy Enhancement: Needs Analysis in Indonesia

  • Vina Iasha Universitas Negeri Jakarta, Indonesia
  • Muhammad Japar Universitas Negeri Jakarta, Indonesia
  • Arifin Maksum Universitas Negeri Jakarta, Indonesia
Keywords: learning media, cultural literacy, need analysis


Nowadays, technology development is increasingly advanced, which causes no barriers to exchanging information between countries. But unfortunately, this development also has a negative impact where local culture begins to disappear and is replaced by a foreign culture. This article aimed to analyze the need to develop learning media to improve the cultural literacy of elementary school students. This study used a qualitative descriptive method. The participants were 50 students and 28 teachers from an elementary school in Jakarta. Data were collected using questionnaires and interviews. Data were analyzed using triangulation. The results showed that a learning model and media were needed to improve cultural literacy. The questionnaire data showed that (1) innovative and exciting learning models are needed in cultural learning, (2) students' awareness of culture is still low, and (3) students need technology that allows users to experience real conditions in cultural learning.