PENGARUH ANALISIS FUNDAMENTAL DAN TEKNIKAL TERHADAP HARGA SAHAM PADA MASA PANDEMI COVID-19 (Studi Kasus Perusahaan Farmasi yang Terdaftar di BEI Tahun 2019 – 2022)

Abstract

Purpose – This research aims to determine the influence of fundamental and technical analysis on stock prices. The research findings can serve as additional information and reference material for stock investors in making investment decisions. Design/methodology/approach – The research is quantitative, data is obtained through documentation techniques. The sampling method is purposive sampling. The sample consists of 10 companies, with a total of 39 research data. The analytical model used is multiple linear regression and used SPSS v20. Findings – The results showed that: (1) Return On Asset has a negative and non-significant effect on stock prices, (2) Debt to Equity Ratio has a negative and significant effect on stock prices, (3) Current Ratio has a negative and non-significant effect on stock prices, (4) Earnings Per Share has a positive and significant effect on stock prices, (5) Price to Book Value has a positive and significant effect on stock prices, (6) Trading Volume has a positive and non-significant effect on stock prices, (7) IHSG has a negative and non-significant effect on stock prices. Originality/value – This research was conducted during the COVID-19 pandemic, which led to a global recession. Consequently, the research findings depict the investment climate at that time.