PENTAHELIX SEBAGAI SUSTAINABILITY USAHA DESA WISATA LEREP DI ERA SOCIETY 5.0
Listi Puspitasari
Universitas Muhammadiyah Semarang
Devita Handayani
Universitas Muhammadiyah Semarang
Galih Pratama
Universitas Muhammadiyah Semarang
Keywords:
Pentahelix Synergi, Sustainability, Society Era 5.0, Tourism Village Business.
Abstract
This research was conducted with the aim of
analyzing the role of the pentahelix on sustainability
of the Lerep tourism village business to create a
value chain that is able to improve the community's
economy in the 5.0 era. This research method is
qualitative phenomenology with pentahelix
approach. This research case study was taken in
Lerep Tourism Village, Semarang. Data collection
techniques as key information use interview
techniques conducted directly with the management
of the Lerep Pokdarwis tourist village. This research
uses pentahelix approach to analyzing the role of
positive forces of various parties on desires business
in the 5.0 era. The essence of this research show the
collaboration of various parties such as The
government, society, academics, media actors and
business actors will have a positive impact on the
sustainability of tourism village businesses in the
Society 5.0 era. The role of collaboration Pentahelix
is improving capabilities (HR) including the quality of
products and services produced. So that the tourism
village business is able to increase its profitability and
create a longer value chain and has the potential to
become the main source of finance for the Lerep
village community. Tourism villages must continue to
be able to improve their quality and quantity of his
own business with a willingness to learn and develop.