PENTAHELIX SEBAGAI SUSTAINABILITY USAHA DESA WISATA LEREP DI ERA SOCIETY 5.0

Abstract

This research was conducted with the aim of analyzing the role of the pentahelix on sustainability of the Lerep tourism village business to create a value chain that is able to improve the community's economy in the 5.0 era. This research method is qualitative phenomenology with pentahelix approach. This research case study was taken in Lerep Tourism Village, Semarang. Data collection techniques as key information use interview techniques conducted directly with the management of the Lerep Pokdarwis tourist village. This research uses pentahelix approach to analyzing the role of positive forces of various parties on desires business in the 5.0 era. The essence of this research show the collaboration of various parties such as The government, society, academics, media actors and business actors will have a positive impact on the sustainability of tourism village businesses in the Society 5.0 era. The role of collaboration Pentahelix is improving capabilities (HR) including the quality of products and services produced. So that the tourism village business is able to increase its profitability and create a longer value chain and has the potential to become the main source of finance for the Lerep village community. Tourism villages must continue to be able to improve their quality and quantity of his own business with a willingness to learn and develop.