CANTING STRATEGI DIGITALISASI TERPADU EKONOMI KREATIF DAN PARIWISATA BERKELANJUTAN DI PEKALONGAN

Abstrak

This study aims to analyze the fragmentation of digital platforms supporting the creative economy and tourism ecosystem in Pekalongan and to formulate an integrated digitalization strategy through the CANTING (Creative and Tourism Integrated Networking Gateway) application. The research is conducted based on the argument that fragmented digital services reduce user experience, limit market access for creative economy actors, and hinder the realization of sustainable local economic development. A qualitative descriptive approach is employed using primary data collected through interviews with students and community members from various regions, as well as secondary data obtained from literature studies, official statistics, and policy documents. Data analysis is conducted using qualitative interpretative analysis supported by triangulation techniques, with the Technology Acceptance Model (TAM), Digital Ecosystem Theory, and sustainable tourism concepts as the analytical frameworks. The findings indicate that the current digital ecosystem of tourism and creative economy in Pekalongan is characterized by platform fragmentation, low integration of services, and suboptimal user experience. The proposed CANTING application offers an integrated mobile-based solution by combining tourism information, e-ticketing, creative economy marketplaces, cultural education, and interactive mapping into a single digital gateway. This integration is expected to enhance perceived ease of use and perceived usefulness, strengthen the linkage between tourism and