PERAN LITERASI INVESTOR DALAM MENDORONG INVESTASI ESG YANG BERKELANJUTAN DI INDONESIA

Abstrak

This study aims to analyze the role of investor literacy in promoting the development of Environmental, Social, and Governance (ESG) based investments as part of a sustainable investment strategy in Indonesia. Although the number of capital market investors has increased significantly in recent years, the overall level of investment literacy remains relatively low. As a result, many investors tend to adopt short-term and speculative investment behaviors, limiting their participation in long-term and sustainability oriented financial instruments such as ESG investments, which integrate financial returns with environmental, social, and corporate governance considerations. This research employs a qualitative approach using a literature review method by examining relevant academic studies, official reports, and policy documents published within the last decade. The data were analyzed descriptively through several stages, including the identification of investor literacy concepts, thematic classification of findings, and synthesis of previous research to explore the relationship between literacy levels, investment behavior, and ESG preferences. The findings indicate that investor literacy plays a significant role in shaping rational and long-term investment decisions and increasing investor acceptance of ESG instruments. Improved literacy encourages a shift from speculative investments toward more sustainable investment practices. Therefore, strengthening investor education and financial literacy programs is essential to expand ESG adoption and support sustainable economic development.