ASEAN MULTICULTURALISM REFLECTED IN "RAYA AND THE LAST DRAGON" MOVIE

Abstract

Raya and the last dragon movie inspired to share the nature culture of the Southeast Asian countries. The movie reflected ASEAN cultural attributes were rated as more interest and focused in cultural aspects. The study will be analyzed to prepare student’s knowledge about cross-cultural understanding in this era. This study used a qualitative method with the form of textual research. This research more specifically representation Stuart Hall Theory as a form of ASEAN cross-cultural relations. Cultural aspects can construct meaning in the representation story. In the use of this cultural aspect, elements and symbols used as code in visual images. The purpose is to represent to audiences the multiculturalism concepts we will find in the movie. This cultural aspect is the most important element which can build thoughts, ideas, and even feelings that are represented in a movie's project. Representation with cultural elements brought as code that can help visualize meaning processes when meaning is produced