DIGITALISASI WISATA DI PANTAI SIGANDU KABUPATEN BATANG MELALUI SMART CONNECT BEACH (SCOBEACH) SEBAGAI BENTUK USAHA MEWUJUDKAN EKONOMI BERKELANJUTAN

Abstract

Sigandu Beach is the largest beach tourism area in Batang Regency, Central Java. Sigandu Beach is a beach tourism center that has a variety of destinations, especially destinations in the form of cafes along the shoreline. Its strategic place attracts many visitors from various regions to come to Sigandu Beach to enjoy cafes with beach nuances. Therefore, a strategy to develop the potential of Sigandu Beach is needed to make the tourist area more widely known to the public. This research uses a literature study method from previous research journals, and uses Strenght, Weakness, Opportunity and Threat Analysis so that the strengths and weaknesses of the village can be recognized and to see the opportunities and threats faced to pioneer Sidomekar Village into a Tourism Village. We also have innovations by creating the SCOBEACH (Smart Connect Beach) application which aims to make it easier for visitors to choose the right café based on their needs. The digitalization of the economy is a form of integration of the Sigandu Beach tourism area with the hope of improving the regional economy and realizing a sustainable economy.