PERAN INFLUENCER DALAM INVESTASI CRYPTOCURRENCY: LITERASI KEUANGANDIGITAL MEDIATOR ATAUKAH MODERATOR?

Lientang Wijaya; I Gede Wahyu Artha Kusuma; Umu Khouroh

Lientang Wijaya Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Univesitas Merdeka Malang
I Gede Wahyu Artha Kusuma Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Univesitas Merdeka Malang
Umu Khouroh Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Univesitas Merdeka Malang

Keywords: Digital Financial Literacy., Investment Decisions., Cryptocurrency.

Abstract

In the context of significant growth in cryptocurrency in Indonesia, investment influencers on social media often provide information that affects investment behavior. Digital financialliteracy becomes crucial in ensuring wise investment decisions, especially in understanding the risks and potential benefits of cryptocurrency. This research explores the role of influencers in cryptocurrency investments in Indonesia, with a focus on digital financial literacy as a mediating factor. Data were collected using a survey method with a sample of 100 respondents. Data analysis employed SEM-PLS. The study results indicate that influencers and digital financial literacy affect cryptocurrency investment decisions. Digital financial literacy acts as a mediator, not a moderator. These findings highlight the importanceof comprehensive financial education in addressing this increasingly popular investment trend.