Management Sriwijaya : Proceedings of Economic Innovation

PEMANFAATAN DESAIN GAMIFIKASI UNTUK MENANGANI PERMASALAHAN RENDAHNYA LITERASI EKONOMI DALAM INSTRUMEN INVESTASI BAGI MAHASISWA

Steve Reynard Prasetyo — 2025-08-23

In the digital era, the rapid development of information technology accelerates digital economic transformation and promotes sustainable economic growth. However, financial literacy in Indonesia remains low, at only 49.68%, according to the 2022 National Survey on Financial Literacy and Inclusion (SNLIK).Low financial literacy poses a significant challenge to human resource development, particularly among students in Indonesia. This research uses a qualitative approach with data collected through questionnaires distributed to Ciputra University students. The results show that the majority of students are more motivated and receive information more effectively through game-based learning methods. Based on these findings, a gamification-based financial education game application called INDvest Academy was developed to simulate stock and cryptocurrency investments. This application is designed to ensure that the gamification method can significantly improve economic literacy. INDvest Academy is expected to enhance students' investment decision-making skills and prove that gamification is effective in improving economic literacy and supporting the goals of digital economic transformation in Indonesia.

DIGITALISASI WISATA DI PANTAI SIGANDU KABUPATEN BATANG MELALUI SMART CONNECT BEACH (SCOBEACH) SEBAGAI BENTUK USAHA MEWUJUDKAN EKONOMI BERKELANJUTAN

Talitha Rahmania — 2025-08-23

Sigandu Beach is the largest beach tourism area in Batang Regency, Central Java. Sigandu Beach is a beach tourism center that has a variety of destinations, especially destinations in the form of cafes along the shoreline. Its strategic place attracts many visitors from various regions to come to Sigandu Beach to enjoy cafes with beach nuances. Therefore, a strategy to develop the potential of Sigandu Beach is needed to make the tourist area more widely known to the public. This research uses a literature study method from previous research journals, and uses Strenght, Weakness, Opportunity and Threat Analysis so that the strengths and weaknesses of the village can be recognized and to see the opportunities and threats faced to pioneer Sidomekar Village into a Tourism Village. We also have innovations by creating the SCOBEACH (Smart Connect Beach) application which aims to make it easier for visitors to choose the right café based on their needs. The digitalization of the economy is a form of integration of the Sigandu Beach tourism area with the hope of improving the regional economy and realizing a sustainable economy.

Integrasi ESG dalam Strategi Keuangan Digital: Keberlanjutan dalamTransformasi Ekonomi Melalui Website GreenScoreFinance.com

Dinar Naufal Basith — 2025-08-23

This research examines the integration of Environmental, Social, and Governance (ESG) principles in digital finance strategies to achieve a sustainable economy in Indonesia. Through a qualitative approach to secondary data analysis, this research develops a prototype website “GreenScoreFinance.com” that integrates ESG data with corporate financial data. The results show that the implementation of ESG and financial digitalization positively impacts company performance and facilitates more responsible investment decisions. The features developed in the prototype website such as the main dashboard, ESG ratings, real-time data, and user education, provide significant added value to investors and companies. This research suggests the use of the GreenScoreFinance.com website, further technology development, and the development of a monitoring and evaluation system to encourage the implementation of ESG and financial digitalization in Indonesia.

STRATEGI PEMASARAN MELALUI E-COMMERCE BAGI UMKM NEON UNIVERSE DI DESA PRAMBANAN DALAM UPAYA PENINGKATAN PENJUALAN DI ERA GLOBALISASI

Rofik Samsudin — 2025-08-23

The rapid advancement of information and communication technology in the era of globalization presents significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to enhance product sales through e-commerce. This study aims to examine marketing strategies through e-commerce that can be implemented by Neon Flex MSMEs, particularly for custom neon flex products from Neon Universe MSMEs, to increase sales in the era ofglobalization. The methods used in this study include observation and interviews with MSME owners. The results of the study indicate that using e-commerce as a marketing platform offersvarious benefits for MSMEs, such as expanding market reach, reducing marketing costs, and facilitating consumer interaction. Furthermore, effective e-commerce marketing strategies include search engine optimization (SEO), content marketing, social media utilization, and collaboration with influencers. The implementation of appropriate marketing strategies enablesNeon Universe MSMEs to compete in the global market and significantly increase their productsales.

Eksplorasi Potensi Pasar Global bagi Restoran Gacoan di Klaten melalui Platform E-Commerce Gofood

Agustin Tribuana Fitriawati — 2025-08-23

Gacoan Restaurant in Klaten, Indonesia shows its ability to respond to global challenges by utilizing digital platforms such as E-Commerce GoFood to reach wider market segments. This research analyzes the strategies and obstacles faced by the Gacoan Restaurant in Klaten in exploring global market potential through GoFood E-Commerce. The research method involved interviews with GoFood E-Commerce users, as well as interviews with Gacoan Restaurant management. This research was conducted with the aim of examining the global market potential for Gacoan Restaurants through the GoFood E-Commerce platform. For readers, this research offers insight into global expansion strategies that local restaurants can adopt using digital technology. For Gacoan Restaurant, this research provides practical guidance for increasing competitiveness in international markets, utilizing the GoFood E-Commerce platform, and optimizing digital marketing to attract global customers. This research helps understand global market dynamics in the context of GoFood ECommerce. The practical implications include the use of customer data by interviewing users of the GoFood ECommerce platform and global market trends to expand the market through the GoFood E- Commerce platform, and collaboration with the GoFood E-Commerce platform to expand the reach of Gacoan Restaurant. The results of this research provide in-depth insight for restaurant owners and managers of the GoFood E-Commerce platform to optimize promotion and global expansion of Gacoan Restaurant in Klaten. This research helps design effective marketing strategies, improve operational efficiency and expand customer reach. This research is an important reference for those who want to understand the global market potential through GoFood and face challenges in the food and beverage industry.

EKSISTENSI DAN PERILAKU KONSUMTIF PENGGUNAAN ECOMMERCE SHOPEEOLEH GENERASI Z DI ERA DIGITALISASI

Eka Rini Setiawati — 2025-08-23

Digitalization is the process of moving everything that was previously done manually to be done digitally using the internet network. In the era of digitalization, using the internet has become a necessity for every individual and can make every individual's life easier. With the internet, people can access online media such as social media, e-commerce and do their work online. This habit is especially visible and felt by Generation Z who were born and livein the digital and modern era. Digitalization has had a big influence on people's consumer behavior, especially Generation Z.

ANALISIS MANAJEMEN PEMASARAN PADA E-COMMERCE SHOPEE DI INDONESIA

Aprillia Argyanti — 2025-08-23

Implementasi Layanan Keuangan Berbasis Financial Technology (FINTECH) dan Blockchain di Era Transformasi Digital: Peluang dan Tantangan

Rahma Tanzila — 2025-08-23

In recent years, technological development has undergone a very rapid transformation and various new innovations have emerged that make the revolution so strong, it is marked by the continued development of the latest technology to simplify human life. One of them is through the growth of financial technology in the financial industry sector. The existence of financial technology has changed the way people interact with finance. One form of financial technology that is currently being discussed is Blockchain technology. Blockchain is the result of financial technology innovation that has various benefits for the financial sector. The application of Blockchain technology in the world of financial technology also has its own challenges. One of the main challenges is the lack of strong public trust. The data collection method used in writing this scientific work is library research, namely collecting various data using literature such as books, articles, journals, and reports on previous research results. This research uses a descriptive method with a qualitative approach. The results of this scientific writing show the opportunities and challenges of Blockchain technology in its application in the field of financial services based on financial technology.

PENGARUH PERILAKU MASA LALU, LITERASI KEUANGAN DAN NORMA SUBJEKTIF TERHADAP PROSES PENGAMBILAN KEPUTUSAN INVESTASI SAHAM MELALUI SIKAP KEUANGAN DAN PERILAKU KONTROL PADA MAHASISWA JABODETABEK

Anchella Rizqieka Diva — 2025-08-23

This study analyzes the influence of past behavior, financial literacy, and subjective norms on stock investment decisionmaking through financial attitudes and control behavior among students in the Jabodetabek area. A quantitative conclusive research design method was used by distributing questionnaires to 105 student investors. The results show that financial literacy has a positive influence on control behavior and financial attitudes. Control behavior and past behavior have a positive influence on investment decisions. However, subjective norms and financial attitudes did not have a significant influence. Financial literacy influences through control behavior, but not through financial attitudes. Likewise, past behavior does not influence through financial attitudes. This research provides insights into the factors influencing students' investment decisions and recommendations for improving investment literacy and skills

APAKAH PELATIHAN BERDAMPAK PADA UPAH PEKERJA INDONESIA? SURVEI ANGKATAN KERJA NASIONAL 2020-2021 (LITERATURE REVIEW)

Aisar Diva Gayatri — 2025-08-23

Dalam konteks pandemi COVID-19, pelatihan pekerja di Indonesia menjadi topik yang sangat relevan. Dalam literatur ini, kita akan melihat apakah pelatihan berdampak pada upah pekerja Indonesia. Survei Angkatan Kerja Nasional 2020-2021 dan beberapa penelitian lainnya digunakan untuk mengetahui hubungan antara pelatihan dan upah pekerja. Penelitian ini menggunakan metode systematic literature review untuk mengumpulkan dan mengevaluasi penelitian terkait. Hasil penelitian menunjukkan bahwa pelatihan memiliki dampak signifikan terhadap upah pekerja. Data dari Survei Angkatan Kerja Nasional 2020-2021 menunjukkan bahwa pekerja penerima upah di sektor formal yang pernah mengikuti pelatihan memiliki rata- rata upah yang lebih tinggi, yaitu sekitar empat juta rupiah per bulan, sedangkan pekerja yang tidak pernah mengikuti pelatihan memiliki rata-rata upah yang lebih rendah. Penelitian lainnya juga mendukung hasil ini. Misalnya, penelitian oleh Mufida S et al. (2020) menunjukkan bahwa strategi pemerintah Indonesia dalam menangani wabah COVID19 memiliki dampak pada upah pekerja. Selain itu, penelitian oleh Kosdianti dan Sunardi (2021) menunjukkan bahwa pelatihan karyawan baru perlu diberikan agar memiliki ketrampilan yang sesuai dengan kebutuhan pekerjaan. Dengan demikian, hasil penelitian ini menunjukkan bahwa pelatihan memiliki peran penting dalam meningkatkan upah pekerja di Indonesia. Oleh karena itu, diperlukan strategi pelatihan yang efektif dan berkelanjutan untuk meningkatkan kualitas pekerja dan upah pekerja.

I-HEV = INOVASI KONSEPTUAL BERBASIS COMMUNITY BASED HALAL ECOTOURISM DEMI MENGENTAS KEMISKINAN DI KABUPATEN INDRAMAYU

Muhammad Zein Dedy S. — 2025-08-23

Penelitian ini bertujuan untuk mengembangkan konsep I-HEV (Inovasi Halal Ecotourism Berbasis Komunitas) sebagai upaya pemberdayaan masyarakat dan pengentasan kemiskinan di Kabupaten Indramayu. Studi ini menggunakan pendekatan kualitatif dengan metode wawancara mendalam, observasi partisipatif, dan analisis dokumen. Data dikumpulkan dari berbagai pemangku kepentingan termasuk pemerintah daerah, pelaku pariwisata, dan anggota komunitas lokal. Hasil penelitian menunjukkan bahwa potensi ekowisata di Kabupaten Indramayu sangat besar, namun belum dimanfaatkan secara optimal. Implementasi konsep I-HEV menawarkan solusi dengan mengintegrasikan prinsip-prinsip pariwisata halal yang sesuai dengan norma dan nilai masyarakat setempat, serta memanfaatkan sumber daya alam yang ada secara berkelanjutan. Melalui partisipasi aktif komunitas, model ini diharapkan dapat menciptakan lapangan kerja baru, meningkatkan pendapatan masyarakat, dan memperkuat kesadaran lingkungan. Penelitian ini menyimpulkan bahwa IHEV memiliki potensi besar untuk menjadi strategi efektif dalam mengentaskan kemiskinan di Kabupaten Indramayu. Diperlukan dukungan dan kolaborasi antara pemerintah, sektor swasta, dan komunitas lokal untuk merealisasikan konsep ini. Dengan demikian, pengembangan ekowisata berbasis komunitas yang halal tidak hanya meningkatkan kesejahteraan ekonomi, tetapi juga menjaga kelestarian budaya dan lingkungan setempat.

PERGESERAN BISNIS KONVENSIAL KE BISNIS DIGITALSAAT DAN PASCA PANDEMI COVID-19

Khalimatul Maulida — 2025-08-23

The COVID-19 pandemic has drastically changed the business landscape, forcing many companies to transition from conventional to digital models. The adoption of digital technologies, such as e-commerce and digital payments, has surged during the pandemicin response to social restrictions and lockdowns. This research aims to identify factors influencing the success of digital business transformation and its long-term impacts on operations and consumer behavior. The results indicate that rapid adaptation, digital innovation, and awareness of the importance of transformation are key to success in facingthese changes. However, challenges such as cybersecurity and digital divide also need to be addressed. Practical implications of this research include improved operational efficiency, market expansion, and reduced dependence on physical locations. Recommendations are provided to enhance technology infrastructure, train employees in digital skills, and enact regulations supporting an inclusive and secure digital economy.

ANALISIS NIAT MENGGUNAKAN DIGITAL BANKING SEBAGAI LAYANAN KEUANGAN PRIBADI: TELAAH PADA WANITA TANGERANG

Thalitha Syalasya — 2025-08-23

The use of digital bank services to manage personal finances is gaining popularity, including among women. The ease of access and flexibility offered attracts women to manage their finances independently. This study aims to understand women's intentions in using digital bank services to manage personal finances. By understanding the factors influencing women's intentions to use digital banking services, digital banks can devise more effective strategies to attract and retain female customers. For example, they can improve security features, improve the user interface to make it more intuitive, offer clear and tangible benefits, and leverage social networks to amplify positive influence. The results showed that these four factors had a positive influenceon women's intentions in using digital bank services. This research contributes to the literature on financial technology adoption, particularly among women. This research is not only relevant for academics but also for practitioners in the digital finance industry who want to understand the dynamics of technology adoption among female users.

PENGARUH E-COMMERCE, AFFILIATE MARKETING, DAN INFLUENCER MARKETING TERHADAP MINAT BELI PRODUK FASHION (STUDI KASUS MAHASISWA UNIVERSITAS PEKALONGAN)

Najwa Tiara Djunaedy Putri — 2025-08-23

This research aims to examine the effect of E-Commerce, Affiliate Marketing and Influencer Marketing on Purchase Intention. This research approach is descriptive quantitative. The population of this study were students of Pekalongan University. Sampling in this study used purposive sampling technique to 75 respondents who were taken as samples in this study. Primary data collection was carried out by distributing questionnaires via Google Form to respondents. Meanwhile, secondary data comes from journals and literature from previous studies. This research model is descriptive quantitative and multiple linear regression analysis conducted with SPSS software version 20. The results of data analysis and hypothesis testing show that E-Commerce, Affiliate Marketing, and Influencer Marketing have a positive effect on Purchase Intention.

FENOMENA PENINGKATAN E-COMMERCE DI ERA GLOBALISASI MODERN SEBAGAI DAMPAK ADANYA TREN PADA PENGGUNAAN APLIKASI TIKTOK SHOP

Mulyanti Shofaro1 — 2025-08-23

Advances in information technology in this era of globalization are running so fast. This progress has an impact on improvements in all fields, one of which is the economic sector. E-commerce is an example of development that is influenced by internet networks that can connect nationally and internationally. The TikTok platform is experiencing an increasing phenomenon due to globalization and the latest trens in society. The research method used is a qualitative approach by relying on information sources such as reference books and articles from trusted journals. Information gathering is carried out by reading articles from various journals and several blogs that are appropriate to the research. The results of this research prove that the increase in e-commerce on the TikTok application in this era of globalization is influenced by trens on social media through influencers and creator content.

PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN FINTECH DIKOTA WAINGAPU

Ona Mariana R. Kahi Ana Awa — 2025-08-23

The behavior of someone who has the intention to use fintech can be seen from the individual's behavior, for example, believing and knowing the benefits of fintech itself. This research was conducted to examine the influence of service quality and trust on interest in using fintech. This type of research is quantitative with the sample used, namely purposive sampling. The data collection technique used was by distributing a Likert scale questionnaire, based on existing criteria, obtaining 61 respondents. The data analysis technique used is multiple regression technique. The results obtained after conducting the test are that service quality does not have a real impact on interest in using fintech, this is because the sig value (0.149) > 0.05, while trust has a real impact on investment interest, this is because the sig value (0.000) < 0 .05 and the variables used in this research can explain interest in using fintech by 54.9%, this is based on the R square results, while the rest is explained by variables outside the research.

PENGARUH E-COMMERCE TERHADAP KEBERLANGSUNGAN PERDAGANGAN UMKMINDONESIA (Studi Kasus Platform Shopee dan Pasar Tanah Abang)

Meli Rizkiyani, — 2025-08-23

Technological developments bring many changes in various fields, one of which is in the economic field. Marketing that was originally carried out conventionally has switched to using a digital platform by utilizing various e-commerce including the Shopee marketplace which has been ranked first by many consumers in 2024. The purpose of this study was to determine the effect of Gamification, Augmented Reality, and InfluencerMarketing on Purchasing Decisions in the Shopee application. The population used is ranging from adolescents 17 years to over 25 years who have used the Shopee application and live in Pekalongan. The number of research samples obtained was 39 people. The type of data used in this study is primary data which is done by filling out a questionnaire by respondents online and distributed via a google form link. This study uses quantitative methods and produces findings Gamification has a positive and significant effect on purchasing decisions in the Shopee application, Augmented Reality has a positive and significant effect on purchasing decisions in the Shopee application, Influencer Marketing has no effect on Purchasing Decisions in the Shopee application.

TRANSFORMASI DIGITAL: TREN, INOVASI, DAN DAMPAKNYA PADAKEBERHASILAN BISNIS

Muhammad An’Nuur Nacha F. — 2025-08-23

Digital transformation has changed the global business landscape, giving rise to significant trends and innovations in digital business. This paper aims to identify and analyze the latest trends and innovations in digital business, examine their impact on business success, and provide recommendations for business people to adopt effective digital strategies. This study uses a qualitative approach through literature analysis from various leading sources in the last ten years. The research results show that the adoption of technologies suchas artificial intelligence, big data, and the Internet of Things (IoT) are the main drivers of innovation in digitalbusiness. Additionally, the emergence of e-commerce and digital marketing platforms has revolutionized the way companies interact with customers. In the discussion, the implications of these findings for business strategy are outlined, followed by practical recommendations for optimally exploiting this trend. The conclusion of this paper is to suggest that rapid adaptation and continuous innovation are needed and can be realized among society, as the key to success in the current digital business era.

PERAN INFLUENCER DALAM INVESTASI CRYPTOCURRENCY: LITERASI KEUANGANDIGITAL MEDIATOR ATAUKAH MODERATOR?

Lientang Wijaya — 2025-08-23

In the context of significant growth in cryptocurrency in Indonesia, investment influencers on social media often provide information that affects investment behavior. Digital financialliteracy becomes crucial in ensuring wise investment decisions, especially in understanding the risks and potential benefits of cryptocurrency. This research explores the role of influencers in cryptocurrency investments in Indonesia, with a focus on digital financial literacy as a mediating factor. Data were collected using a survey method with a sample of 100 respondents. Data analysis employed SEM-PLS. The study results indicate that influencers and digital financial literacy affect cryptocurrency investment decisions. Digital financial literacy acts as a mediator, not a moderator. These findings highlight the importanceof comprehensive financial education in addressing this increasingly popular investment trend.

UPAYA PENGEMBANGAN PENGGUNAAN Q-RIS DAN POS DI UMKM UNTUK KEBERLANJUTAN EKONOMI DIGITAL

Andyka Maulana Prayoga — 2025-08-23

The use of technology has become fundamental in everyday life, both in social and economic aspects. In the production process, technological intervention has become dominant and has changed people's lifestyles to become more modern. The use of technology is increasing and it isbecoming mandatory for business owners to adapt to digitalization. This research is an observation activity for the community with an effort to see community development and their ability to adapt to online payment systems, one of which is QRIS (Quick Response Code Indonesian Standard), and POS (Point Of Sales). With the aim of knowing the development of the use of Q-ris and POS among MSMEs. This research was carried out by giving a questionnaire to QRIS and POS users to obtain the expected information. What we can see from this research isthat the implementation of Q-ris and POS has significant potential to improve performance by making transactions easier and more accessible, able to bring MSMEs to a wider market and enable them to compete in the digital economy era.

REVITALISASI FINTECH DAN LAYANAN KEUANGAN: INOVASI MENUJU EKONOMI DIGITAL GUNA MENCAPAI PERUBAHAN YANG BERKELANJUTAN

Mirnawati — 2025-08-23

The role of inclusive finance in the fintech era in the Islamic banking system will improve the quality of inclusive financial management. Financial technology is developing to support Indonesia as the largest digital economy by 2024. The Indonesian government is required to empower unbanked communities in remote areas through fintech. Fintech helps improve the quality of Islamic banking financial management and is an innovation in financial services. Revitalization of fintech and financial services is important in the transformation of the economy towards sustainability. Fintech and financial services support the digital economy by facilitating access to financial services for the public. Challenges in fintech revitalization include data protection, online transaction security, proper regulation, and adequate digital infrastructure.

IMPLEMENTASI ARTIFICIAL INTELLIGENCE DALAM MENINGKATKAN EFISIENSI DAN LAYANAN DI MARKETPLACE DIGITAL

Muhammad Khasanul Huda — 2025-08-23

The development of the internet has become integral to human life and has influenced digital marketing. E-commerce uses the internet to operate, while marketplaces allow selling products without their infrastructure. This benefits small and medium businesses because they only need to provide product information without building their systems. The research uses a qualitative method with a YouTube content analysis approach, to understand the impact of a video on YouTube on the public's response to government programs. Data was collected through the YouTube channel Marketeers TV which explains artificial intelligence (AI) and its implementation in business. This research highlights the gap between the current situation and the ideal situation in implementing AI in digital marketplaces, focusing on the scale of implementation, the effectiveness of data analysis, the impact of interaction with AI on customer experience, and the factors that influence the success of AI implementation. This research aims to provide valuable insights for stakeholders to optimize the use of artificial intelligence in improving operational efficiency and service quality on digital marketplace platformsand secure digital economy.

PENGARUH PENERAPAN GAMIFIKASI, AUGMENTED REALITY, DAN INFLUECER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI SHOPEE

Tiara Setyo Pangestu — 2025-08-23

Optimalisasi Self-Efficacy Disabilitas melalui DUEL Training: Studi Implementasi di Palembang

Reno — 2025-08-23

People with disabilities in Palembang City still face considerable challenges in terms of social and economic participation due to low levels of self-efficacy. This low self-efficacy is caused by lack of access to inclusive training, social stigma, and lack of environmental support. This study aims to assess the effectiveness of the DUEL (Discover, Understand, Empower, Lead) Training method as a participatory approach to strengthen the self-efficacy of people with disabilities. The method used was Systematic Literature Review (SLR) of articles published in 2020-2025 from indexed databases, using PRISMA guidelines and thematic analysis. The study results show that experiential approaches, such as DUEL Training, are able to build internal motivation, independence, and leadership of people with disabilities. DUEL Training is considered relevant because it touches on psychological aspects and encourages the active role of participants in the training process. Thus, this approach is a training model that is inclusive, sustainable, and has a real impact on disability empowerment.

Strategi Impact Entrepreneurship Generasi Muda Indonesia Mengatasi Krisis Iklim Melalui Green Business Innovation

Grazia Manubulu — 2025-08-23

The global climate crisis demands the active involvement of Indonesian youth in building businesses that are not only profit-oriented but also generate positive environmental impacts. This paper examines the impact entrepreneurship strategies of young Indonesians through green business innovation as a solution to climate challenges. The study employs a qualitative approach, analyzing Indonesian green startup case studies and secondary data from governmental and international bodies. Findings reveal that cross-sector collaboration, technology utilization, and inclusive business models are key to successful green entrepreneurship. This paper proposes a new strategic framework based on impact entrepreneurship, which can be replicated to accelerate the green economic transition and strengthen the youth’s role in climate crisis mitigation.

SKIN-FILL: INOVASI MESIN REFILL SKINCARE YANG TERINTEGRASI WEBSITE DIGITAL SEBAGAI SOLUSI WIRAUSAHA RAMAH LINGKUNGAN

Farah Shabina Athaya — 2025-08-23

The skincare and cosmetics Industry has been growing rapidly, driven by the shift in perception of skincare from being a secondary need to becoming an essential part of daily life. This trend is further amplified by the rise of social media, which influences people to consume excessively due to trends and appearances. However, the increase in skincare consumption has also led to a rise in packaging waste, which is difficult to decompose in nature. To address this issue, SKIN- FILL was created as an innovative skincare refill machine, digitally integrated through a website to help reduce the production of skincare packaging waste. This refill machine enables users to refill their daily skincare products such as facial cleansers, moisturizers, and other items without having to purchase new packaging. This not only helps reduce consumer expenses but also contributes to environmental preservation. Additionally, this business supports the growth of local MSMEs through the concepts of green business and sustainable business practices. The business is also digitally integrated through an accessible website that allows users to easily locate the nearest SKIN-FILL machine and facilitates digital transactions. This business is expected not only to enhance economic value but also to raise public and entrepreneurial awareness about the importance of caring for the environment.

TRANSFORMASI DIGITAL HR: PERAN HUMAN RESOURCE MANAGEMENT SYSTEM DALAM MENINGKATKAN EFISIENSI PERUSAHAAN

Adi Pranata — 2025-08-23

This study aims to evaluate the impact of integrating Human Resource Management Information Systems (HRMIS) on organisational operational efficiency in the context of digital transformation. A quantitative approach with a survey design was used to collect data from 20 organizations that have implemented HRMIS in Indonesia. Linear regression analysis showed a positive and significant relationship between the level of HRMIS integration and operational efficiency, with a regression coefficient of 0.38 and an R-squared of 0.65. Additionally, t-tests and F-tests indicated that the regression model is statistically significant, with p-values of 0.0001 and 0.00001, respectively. The correlation between the level of HRMIS integration and operational efficiency also indicated a strong relationship, with a correlation coefficient of

0.81.These findings suggest that HRMIS integration significantly contributes to improving operational efficiency, with perceived benefits including time savings, increased data accuracy, and enhanced decision-making capabilities. Although organizations face challenges in integrating HRMIS, such as resistance to change and interoperability issues, the benefits obtained indicate that investment in this technology can provide significant.

Inovasi GHRM : Integrasi Green Behavior Monitoring dan Eco- Focused Performance Appraisal System dalam Industri Batik di Kota Pekalongan

Kurnia Lingga Andini — 2025-08-23

This study develops a web-based application called EcoRate as an innovation in Green Human Resource Management (GHRM) within the batik industry sector in Pekalongan City. The application integrates two key approaches: green behavior monitoring and an eco-focused performance appraisal system, aimed at fostering an environmentally responsible work culture among batik industry workers. The study adopts a descriptive qualitative method and utilizes SWOT analysis to assess the system’s strengths and implementation challenges. The findings indicate that EcoRate serves as an objective, transparent, and environmentally responsive performance evaluation tool, particularly relevant in addressing local environmental issues such as the pollution of the Loji River. The application features green behavior-based assessment forms, automatic scoring, evidence upload options, and performance trend visualizations. Despite requiring further user education and system integration, EcoRate holds significant potential for broader implementation in other industries in support of the Sustainable Development Goals (SDGs).

Pengaruh Work-Life Balance Terhadap Kinerja Karyawan Salah Satu Perusahaan Konstruksi di Kabupaten Gresik

Reta Amalia — 2025-08-23

The existence of Work-Life Balance is important to improve employee performance. The better workers can balance their personal life and work, the better their performance will be. A quantitative approach was used in this study. The sampling technique was simple random sampling using the Slovin formula calculation. The population of the study was 150 workers and the sample was 60 workers. The data analysis technique used the SPSS analysis tool. The results of this study are that Work-Life Balance has an effect on employee performance. The purpose of the study was to determine whether there is an effect of the Work-Life Balance variable on employee performance variables at one of the construction companies in Gresik Regency. The benefits of the study are to provide knowledge and insight as well as provide suggestions or input on the topics discussed.

Peran Impact Enterpreneurship dalam Mendorong Pertumbuhan Ekonomi Inklusif dan Berkelanjutan di Indonesia

Haidar Ahid Ibadi — 2025-08-23

This study examines the role of impact entrepreneurship in driving inclusive and sustainable economic growth in Indonesia. Using a mixed-method approach, data was collected from literature reviews and surveys of social entrepreneurs across various regions. The findings reveal that impact entrepreneurship significantly contributes to empowering marginalized communities, creating quality jobs, and improving social welfare. Moreover, social impact entrepreneurship fosters innovation and economic resilience sustainably. These results underscore the importance of supportive policies, conducive ecosystems, and access to financing to maximize the role of impact entrepreneurship in national inclusive and sustainable economic development. The implications of this study provide guidance for policymakers and entrepreneurs to strengthen the synergy between business and social goals.

TELOBAG SEBAGAI GERBANG BARU PENGURANGAN SAMPAH: TRANSFORMASI GREEN MARKETING UNTUK MENJAWAB KRISIS SAMPAH DI PEKALONGAN

Luluk Rahmawati — 2025-08-23

Environmental pollution caused by plastic waste has become a pressing issue in many regions, including Pekalongan City. This study aims to examine the public’s purchasing interest in an eco-friendly product called Telobag and to analyze the role of green marketing in increasing environmental awareness and eco-conscious consumer behavior. The research uses a descriptive quantitative method with data collected through questionnaires distributed to 100 respondents from various age groups and occupations. The findings show that the majority of the community possesses a relatively high level of environmental awareness, although it is not yet fully reflected in their purchasing behavior. Public knowledge about Telobag is moderate, with some respondents lacking a full understanding of its benefits and biodegradation process. The community’s attitude toward green marketing practices is generally positive; however, price concerns and habitual use of plastic bags remain significant barriers. This study recommends more intensive environmental education, adaptive promotional strategies, and stronger support from local government regulations to foster a greener and more sustainable consumption ecosystem.

Efektivitas Pemasaran Berkelanjutan di Tengah Ancaman Greenwashing: Tinjauan Kritis terhadap Green Consumerism di Indonesia

Maisa Musalati — 2025-08-23

The increasing environmental awareness among consumers has driven the rise of green consumerism and green marketing strategies by companies. However, greenwashing practices have emerged as a disruptive factor that can undermine the effectiveness of sustainable marketing. This study aims to critically review the interrelationship between green consumerism, green marketing, and greenwashing in shaping the effectiveness of sustainable marketing strategies in Indonesia. A literature review method was employed using thematic analysis on relevant national and international sources published between 2015 and 2025. The findings indicate that green consumerism serves as a driver for green marketing strategies, while greenwashing acts as a negative disruptor that reduces consumer trust and loyalty. The effectiveness of sustainable marketing is significantly influenced by the authenticity and transparency of the sustainability claims made by companies. These findings highlight the importance of brand communication integrity in ensuring that green strategies can truly influence ethical consumer behavior.

Pemanfaatan Teknologi VEO 3 AI sebagai Inovasi Promosi Digital bagi UMKM dalam Pengembangan Start-Up Berbasis Digital

Theodora Trixie Sundari — 2025-08-23

Micro, Small and Medium Enterprises (MSMEs) in Indonesia play an important role in the Indonesian economy. However, there are still many MSMEs that haven’t been able to adapt to the digital world, especially with AI technology, one of which is VEO 3 AI. This research aims to understand the views of MSME actors regarding the use of AI technology, as well as analyzing the preparation of appropriate prompts to produce promotional content that meets their expectations. Using qualitative methods through interviews with three MSMEs in the culinary, event organizer and beauty sectors, it was found that VEO 3 AI can increase work efficiency and the attractiveness of visual promotions. However, the difficulty in composing prompts is still a major obstacle. The research results show that VEO 3 AI is able to increase work efficiency, especially in digital promotions, although prompt preparation is still the main obstacle. This research shows the importance of digital literacy for MSME players, especially in terms of AI in supporting marketing strategies and business growth in the digital era.

Wirausaha Muda di Era Digital: Peran Literasi Keuangan Digital dalam Membentuk Perilaku Finansial Gen Z

Chasbulloh Alchafid — 2025-08-23

The development of digital technology has transformed the way young generations access, manage, and make financial decisions. Amid the rapid growth of technology-based financial innovations, digital financial literacy has become a fundamental skill for young entrepreneurs, particularly Generation Z. This paper aims to examine the role of digital financial literacy in shaping financial behavior and encouraging entrepreneurial readiness among Indonesian youth. The method used is a literature review by analyzing 11 national and international journals, as well as secondary data from OJK (Financial Services Authority), BPS (Statistics Indonesia), and Bank Indonesia. The findings indicate that digital financial literacy significantly influences financial decision-making, mitigates consumptive risks, and supports the management of tech-based business capital. Furthermore, Generation Z with a high level of understanding of the digital financial ecosystem tends to be more prepared to seize technology-driven business opportunities. Therefore, improving digital financial literacy should be prioritized.

INOVASI CAMILAN SEHAT BEBAS GLUTEN DAN AMAN KONSUMSI SEMUA KALANGAN “BLACKOUT CHIPS”

Vita Khusnul Nuriani — 2025-08-23

Snacks have become an integral part of the modern diet, but they often contain unhealthy or allergenic ingredients, such as gluten. Individuals with celiac disease, non-celiac gluten sensitivity, or who choose a gluten-free lifestyle, need safe and nutritious snack alternatives. This paper examines innovations in the development of healthy gluten-free snacks that are formulated to be safe for consumption by all groups, including groups with special dietary needs. This study aims to develop a snack formulation based on local gluten-free raw materials, evaluate its nutritional profile, and test its sensory acceptability and consumption safety. The research method involves the development of several formulations, proximate analysis, microbiological testing, and sensory evaluation. Initial results indicate that the developed snack has good nutritional content, texture and taste acceptable to consumers, and meets food safety standards. This innovation is expected to fill the market gap and support a healthy lifestyle for the wider community.

Pengaruh Literasi keuangan dan Penggunaan Fintech terhadap Perilaku Keuangan Mahasiswa di Pekalongan

Amelia — 2025-08-23

The development of financial technology (fintech) provides convenience in managing finances, especially for university students who are generally active users of digital applications. However, this convenience is not always accompanied by adequate financial understanding, which can potentially lead to personal financial mismanagement. This study aims to examine the influence of financial literacy and the use of fintech on the financial behavior of university students in Pekalongan City. The research uses a quantitative method with a survey approach by distributing questionnaires to 51 students from several universities in Pekalongan. The collected data were analyzed using multiple linear regression to test the influence of each independent variable on financial behavior as the dependent variable. The results show that both financial literacy and fintech usage have a positive influence on students’ financial behavior. Among the two, financial literacy has a more dominant influence. These findings indicate that the better students understand financial management, the better their financial behavior in daily life.

Inovasi Teknologi dalam Pengelolaan Sampah Berbasis SPOTING: Membangun Ekosistem Wirausaha Muda yang Kreatif dan Berkelanjutan

Reza Aunulhaq — 2025-08-23

Waste management in Indonesia faces increasingly pressing challenges. The significant rise in waste volume contrasts sharply with the low public awareness regarding the importance of recycling. This situation calls for a new and innovative approach. This study proposes the development of SPOTING (Smart Platform for Organic and non-organic Trash Tracking) as a solution. The application is designed to integrate digital technology to facilitate more effective waste reporting and collection. Using a qualitative descriptive approach and literature review, this research provides an in-depth analysis of various challenges and opportunities in waste management, particularly in the Central Java region. SPOTING functions as a bridge between the public who wish to report waste and collectors seeking economically valuable waste sources. The main features of the application include a waste location reporting system, navigation tools to help collectors find locations, and a point-based reward system designed to motivate active public participation. SPOTING holds great potential to foster public engagement, strengthen the concept of a circular economy, and substantially reduce waste accumulation. More than just a waste management tool, SPOTING is expected to transform into a sustainable ecosystem that supports comprehensive social and economic empowerment.

Green Marketing Untuk Bisnis Berkelanjutan

Minadia Pangesti — 2025-08-23

Green marketing is an essential strategy for realizing sustainable business amid increasing public awareness of environmental issues. This study aims to analyze the role and implementation of green marketing in supporting sustainable business and to explore the opportunities and challenges faced by young entrepreneurs in this context. The research method used is a literature study with a descriptive qualitative approach. The results show that green marketing can enhance corporate image, drive innovation, and build consumer loyalty toward environmentally friendly products. These findings have significant implications for business actors and policymakers in designing marketing strategies and policies that support the green economy.