AGRITECH INVESMENT : MENINGKATAN AKSES PENDANAAN DAN MINAT GENERASI Z DALAM SEKTOR PERTANIAN BERKELANJUTAN MELALUI MODEL INVESTASI BERBASIS SECURITY CROWDFUNDING DAN REKSA DANA

Abstract

The agricultural sector in Indonesia is a vital pillar of the economy; however, it faces significant challenges such as limited access to funding and reliance on traditional methods. Only about 30% of farmers have access to formal funding sources, while the participation of young people, particularly Generation Z, in this sector remains low. Generation Z is more interested in the creative industries and technology, necessitating innovative solutions to connect their investment interests with the agricultural sector. AgriTech Investment has emerged as a technology-based platform that links farmers with investors, including Generation Z, through digital investment schemes. This platform not only enhances funding access for farmers but also provides education on financial management, agricultural technology, and digital marketing. With this approach, it is expected that a more inclusive and modern agricultural ecosystem will be created, fostering sustainable economic growth. Through security crowdfunding and mutual fund models, AgriTech Investment offers flexible and affordable solutions for both farmers and investors. With a rigorous selection process and comprehensive training, this platform has the potential to increase farmers' productivity and attract the interest of young people to invest in sustainable agriculture. Thus, AgriTech Investment is anticipated to contribute to the achievement of the Sustainable Development Goals (SDGs), particularly in ending hunger and achieving food security.