ANALISIS LITERASI KEUANGAN, PENGETAHUAN INVESTASI, MOTIVASI INVESTASI, DAN PERSEPSI RISIKO PENGARUHNYA TERHADAP MINAT INVESTASI MAHASISWA JURUSAN EKONOMI DI KOTA SEMARANG PADA PASAR MODAL

Abstract

This research aims to analyze the influence of investment knowledge, investment motivation, financial literacy, and risk perception on investment interest among economics students in the capital market. The research employed a quantitative method with purposive sampling technique. The population consisted of economics students in Semarang City, with a sample of 96 respondents from four universities in Semarang. The research methods included validity test, reliability test, classical assumption test, multiple linear regression test, coefficient of determination test, F-test, and T-test. The research findings show of 0.144 (>0.05),investment knowledge has no significant effect on investment interest. Investment motivation has a positive and significant effect on investment interest of 0.002 (<0.05). Financial literacy shows no significant effect on investment interest of 0.067 (>0.05), while risk perception has a positive and significant effect on investment interest of 0.00 (<0.05). The F-test results of 0.000 (<0.05) indicate that the variables of investment knowledge, investment motivation, financial literacy, and risk perception simultaneously influence investment interest. The coefficient of determination calculation shows an R2 of 0.776, meaning that 77.6% of investment interest is influenced by the independent variables, while 22.4% is influenced by other factors.