PENGARUH MATA KULIAH INVESTASI TERHADAP KESADARAN BERINVESTASI DI PASAR MODAL PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS SAM RATULANGI MANADO

Abstract

Abstract This research examines the impact of investment courses on capital market participation among Economics and Business students at Sam Ratulangi University, Manado. Using qualitative methods with undergraduate students across different academic levels, we compare investment behavior before and after formal investment education. Our findings reveal that pre-investment course students demonstrate minimal capital market participation due to perceived high entry barriers, risk aversion, and limited financial literacy. Conversely, students who completed investment courses show significantly increased participation, with a 68% growth in securities account openings. The structured curriculum effectively addresses misconceptions about capital requirements, enhances risk assessment capabilities, and builds confidence through practical experience. This study contributes to financial education literature by documenting how specialized academic exposure influences young adults' investment behavior. The research highlights the importance of early investment education in developing Indonesia's capital market participation, considering that 55% of current market participants are under 30 years old, yet represent only a small fraction of Indonesia's youth population. These findings suggest that investment education in earlier academic stages could help build a more financially resilient generation.