EMPOWERING YOUNG INVESTORS: STRATEGIES FOR SUSTAINABLE INVESTMENT AMID MARKET VOLATILITY

Abstract

The volatility of the Indonesian stock market in 2025, driven by global economic uncertainty and strict monetary policies, has raised concerns among investors, especially young investors with limited financial literacy. This study explores sustainable investment as a strategic response to mitigate market risks while promoting responsible financial decision-making. The research identifies key challenges, including low financial literacy, increasing consumerism facilitated by digital financial services, and limited access to financing and capital. Additionally, the study highlights the slow adoption of technology in SMEs, which hampers their ability to compete in a green economy. To address these challenges, several strategic solutions are proposed: enhancing financial literacy programs, integrating ESG (Environmental, Social, and Governance) principles into investment education, expanding digital financial platforms for accessible financing, and implementing government policies that incentivize sustainable investments. Furthermore, increased adoption of technology in SMEs and public campaigns promoting green investments are necessary to encourage young investors to engage in responsible and sustainable financial practices. By implementing these solutions, young investors can play a crucial role in creating an inclusive, stable, and sustainable investment ecosystem. The synergy between the government, financial institutions, businesses, and society is essential to transforming Indonesia into a competitive, high-income economy based on sustainable investment principles.