PERAN PENDEKATAN AFEKTIF DALAM MENEKAN PERILAKU FOMO

Abstract

The Fear of Missing Out (FoMO) phenomenon has become a common issue in the Indonesian investment world, particularly among Gen Z. Gen Z’s growing interest in investing has not yet been matched by an increase in their independence when making investment decisions; instead, these decisions are often still driven by herd behavior following trends or statements made by financial influencers (finfluencers), whose intentions are frequently difficult to verify—whether their calls to action stem purely from a desire to educate or if there are negative motives behind them. The objective of this study is to understand how FoMO (Fear of Missing Out) forms and to mitigate its impact by employing affective approaches such as nudging and positive friction to intervene in Gen Z’s behavior patterns, which are prone to FoMO. The results of the study indicate that the nudging method plays a crucial role in gradually changing Gen Z’s behavior, while positive friction is deemed effective in preventing Gen Z from making impulsive decisions driven by FoMO by introducing an additional layer that hinders them from making quick, impulsive decisions and encourages reflection and reconsideration of their investment choices.