PEMAHAMAN INVESTASI DI PASAR MODAL PADA GENERASI Z: TANTANGAN DAN STRATEGI UNTUK PERBAIKAN

Mohamad Iqbal Mubarok; Muchamad Karier Susastra

Mohamad Iqbal Mubarok Universitas Mercu Buana Yogyakarta
Muchamad Karier Susastra Universitas Mercu Buana Yogyakarta

Keywords: investment understanding, capital markets, generation Z, financial literacy, education strategy

Abstract

The low level of understanding of investment in the capital market among Gen Z poses a serious challenge in preparing a financially aware generation. This phenomenon is exacerbated by some of them seeking to get rich quickly through investments without adequately understanding the mechanisms and risks of the capital market. The purpose of this paper is to analyze the factors that can influence investment understanding among Gen Z and to formulate effective strategies to prevent them from falling into illegal investments. The approach used is a literature review and critical analysis of existing educational programs. The discussion results indicate that strategies based on digitalization, the use of social media, and synchronized integration can be strategies to improve investment understanding among Gen Z. This article provides recommendations for educators and policymakers in designing targeted literacy programs.