PENGARUH ETIKA BISNIS DALAM IMPLEMENTASI PROGRAM CSR THE GADE CLEAN AND GOLD PT PEGADAIAN TERHADAP KESEJAHTERAAN MASYARAKAT

Abstract

This research analyzes the influence of business ethics on the implementation of the CSR program The Gade and Clean and its impact on the welfare of local communities using a mix methods approach. Quantitative data was collected through surveys of program beneficiaries, analyzed using linear regression, while qualitative data was interviews and documentation. The research results show that the application of transparent and accountable business ethics in CSR contributes significantly to improving the economic, social and environmental welfare of society. This study provides theoretical and practical insights for companies to design sustainable, ethics- based CSR programs