PAY LATER SYSTEM AND STUDENTS IMPULSIVE BUYING: ISLAMIC PERSPECTIVE IN THE DIGITAL ERA

  • Salsabila Natasya Wibowo UIN K.H. Abdurrahman Wahid Pekalongan
  • Shinta Dewi Rismawati UIN K.H. Abdurrahman Wahid Pekalongan
  • Tamamuddin UIN K.H. Abdurrahman Wahid Pekalongan
  • Khafidz Ma’shum UIN K.H. Abdurrahman Wahid Pekalongan
  • Tubagus Surur UIN K.H. Abdurrahman Wahid Pekalongan
  • Hendri Hermawan Adinugraha UIN K.H. Abdurrahman Wahid Pekalongan
Keywords: PayLater Features, Student Consumptive Behavior, Impulse Buying

Abstract

The study aims to test the influence of pay later on student impulsive buying behavior in the digital age by emphasizing Islamic perspectives. The study collected data from students who used the Pay Later system to conduct online retail transactions using a qualitative research approach. The study uses survey methods for data collection. Besides, we're doing this research using Islamic economic principles that promote justice, honesty, and responsible transactions. The research findings indicate that a newer payment system can enhance students' impulsive purchasing behavior. This study provides in-depth insight into how the latest payment system affects student expenditure behavior and serves as a basis for developing policy recommendations to encourage the establishment of payment systems based on Islamic principles. Research results from a survey of 50 respondents show that UIN K.H. Abdurrahman Wahid Pekalongan positively perceives pay-later and e-marketing. However, many students still see this payment system as a desire rather than a necessity, and that includes impulsive buying behavior.

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