IMPLEMENTATION OF SUPPLY CHAIN MANAGEMENT IN TOFU SMALL AND MEDIUM ENTERPRISES IN SURAKARTA (CASE STUDY TAHU MBAK MAYA)

  • Maria Almaphym Cahya Kusuma Putri University of Slamet Riyadi
  • Setia Murningsih University of Slamet Riyadi
  • Sunarso Sunarso University of Slamet Riyadi
Keywords: MSME, Performance Optimization, Supply Chain Management

Abstract

Introduction/Main Objectives: This research aims to analyze the optimization of supply chain performance and the impact of effective supply chain management on supply optimization in Tahu Mbak Maya MSMEs in Jebres, Surakarta. Background Problems: Micro, Small, and Medium Enterprises (MSMEs) face challenges, including developing their capacity to compete in globalization and intense markets. One way to address this is by effectively implementing supply chain management to enhance their performance. Micro, Small, and Medium Enterprises (MSMEs) such as Tahu Mbak Maya operate in the food industry, producing tofu products. Novelty: The novelty contained in this research was the difference in supply chain suboptimality in tofu businesses. Research Methods: This study employs a qualitative descriptive research method, utilizing primary and secondary data sources. Finding/Results: The findings indicate that the management of the tofu supply chain in Tahu Mbak Maya MSMEs in Jebres, Surakarta, involving soybean agents, the MSME itself, and consumers, is being carried out effectively. While the supply chain management at Tahu Mbak Maya MSMEs in Jebres, Surakarta, is operating fairly well, there is room for optimization regarding transactions, policy support, financial aspects, and human resources. Sustainable tofu production considers the use of natural resources and environmental impacts. Conclusion: The supply chain management at UMKM Tahu Mbak Maya is already good but has yet to be optimal. Therefore, improvements are needed in several aspects to make it more optimal and capable of becoming a sustainable business.

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