THE INFLUENCE OF ENTREPRENEURIAL CHARACTERISTICS, BUSINESS CAPITAL, AND ENTREPRENEURIAL LEADERSHIP ON THE PERFORMANCE OF MSMES

  • Puji Irmawati Universitas Islam Nahdlatul Ulama Jepara
  • Mohammad Yunies Edward Universitas Islam Nahdlatul Ulama Jepara
Keywords: MSME Performance, Entrepreneurial Characteristics, Business Capital, Entrepreneurial Leadership

Abstract

Introduction/Main Objectives: MSMEs play an important role in local economic growth. This study aims to examine the influence of entrepreneurial characteristics, business capital, and entrepreneurial leadership on the performance of MSMEs in Jepara City. Background of the Problem: Although the number of MSMEs is increasing, many have not shown optimal performance. This raises questions about the role of internal factors such as character, capital, and leadership in determining business performance. Novelty: This study is unique because it tests all three variables simultaneously in one model, especially in the context of post-pandemic MSMEs in Jepara, which has not been widely researched before. Research Method: Using a quantitative approach with a survey of 140 MSME actors selected purposively. The data was analyzed using Partial Least Square (PLS). Findings/Results: Characteristics of entrepreneurship and entrepreneurial leadership have a significant positive effect on the performance of MSMEs. Business capital has no significant effect. Conclusion: The success of MSMEs is determined more by the quality of individuals and leadership than the amount of capital. Soft skills training is an important strategy for improving the performance of MSMEs.

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