THE ROLE OF TOURIST SATISFACTION IN MEDIATING TOURIST ATTRACTION, PERCEIVED VALUE, DESTINATION IMAGE AND TOURIST EXPERIENCE ON REVISIT INTENTION
Abstrak
This study examines how factors such as tourist attraction, perceived value, destination image, and tourist experience influence revisit intention with tourist satisfaction as a mediating variable. This study focuses on the Widuri Pemalang Beach Tourism Object involving 100 respondents selected through purposive and accidental sampling techniques. The research instrument was tested using validity, reliability, classical assumption tests, and a series of hypothesis tests, including t-test, coefficient of determination, path analysis, and Sobel test. The results of the analysis showed that all instruments used were feasible and consistent. Partially, the four Independentt variables were proven to have a significant influence on revisit intention, both directly and indirectly through tourist satisfaction as a mediator. The practical implication of the results of this study is the need for tourist destination managers to continue to improve innovation, service quality, and build a positive image and pleasant experience in order to strengthen tourist loyalty and increase the frequency of visits to Widuri Beach in the future.Referensi
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Eko Yuli Waluyo, S., Huda, K., & Fitriyani, Z. A. (2022). Pengaruh Destination Image dan Harga Terhadap Revisit Intention dengan Kepuasan Pengunjung Sebagai Variable Mediasi di Joglo Park. Jurnal Pendidikan dan Kewirausahaan, 10(3), 833– 852.
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Firi, A. S., Sardju, H., & Buamonabot, I. (2024). Tourist Attraction and Price Perceptions on Revisit Intention : Mediator Satisfaction. International
Firmawan Adixio, R., & Saleh, L. (2016). Pengaruh Kualitas Layanan Dan Nilai Yang Dirasakan Terhadap Niat Pembelian Ulang Melalui Mediasi Kepuasan Pelanggan Restoran Solaria Di Surabaya. Journal of Business and Banking, 3(2), 151.
Hanif, A., Kusumawati, A., & Kholid Mawardi, M. (2016). Pengaruh Citra Destinasi Terhadap Kepuasan Wisatawan Serta Dampaknya Terhadap Loyalitas Wisatawan (Studi Pada Wisatawan Nusantara Yang Berkunjung Ke Kota Batu). Jurnal Administrasi Bisnis (JAB)|Vol, 38(1), 1–9.
Hasani, M. A. A. (2023). Perceived Value, Service Quality, and Heritage Tourism Effect to Revisit Intention of Guest. Jurnal Manajemen Pemasaran dan Perilaku Konsumen, 2(3), 651–659.
Julian Rafli, A., Made Bayu, D., & Danes Quirira, O. (2021). The Influence Of Destination Image, Experience And Tourist Motivation Toward Revisit Intention Through Tourist Satisfaction As A Mediator In Diy Province. Diponegoro Journal Of Management, 10(2021), 1–12.
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Kawatu, V. s., Mandey, S. l., & Lintong, De. C. a. (2020). Pengaruh daya tarik wisata terhadap niat kunjungan ulang dengan kepuasan sebagai Variable intervening pada tempat wisata Bukit Kasih Kanonang. Jurnal EMBA, 8(3), 400–410.
Khansa, V. R., & Farida, N. (2016). Pengaruh harga dan citra destinasi terhadap niat berkunjung Kembali melalui kepuasan (Studi pada Wisatawan Domestik Kebun Raya Bogor). Jurnal Ilmu Administrasi Bisnis, 5(4), 104–114.
Manoppo, S., & Santosa, S. B. (2023). Pengaruh Destination Image, Destination Service Quality, Percieved Value Terhadap Revisit Intention Dengan Tourist Satisfaction Sebagai Variable Intervening (Studi Pada Wisata Taman Nasional Bunaken).
Melissa, P., & Imam, A. (2024). Analysis The influence of perceived value to Revisit Intention with customer satisfaction as an intervening variable Variable at The Museum Bahari Jakarta. Dinasti International Journal of Digital Bussines Management, 2(1), 1–19.
Miranti, Sadat, & Monoarfa. (2023). the Effect of Perceived Value and Destination Image on Revisit Intention Through Tourist Satisfaction As a Mediating Variable (Case Study on Nglanggeran Tourism Village). International Journal of Current Economics & Business Ventures, 1(3), 341–353.
Purnama, W., & Wardi, Y. (2019). The Influence of Destination Image, Tourist Satisfaction, and Tourist Experience toward Revisit Intention to The Most Beautiful Village in The World (Nagari Tuo Pariangan). Jurnal Kajian Manajemen dan Wirausaha, 01 Nomor 0, 18–25.
Raihan, W. N., & Sudarmiatini, S. (2020). The Effect of Tourism Attractiveness and Destination Image on Revisit Intention Through Tourist Satisfaction (Study on Domestic Tourist of Mount Bromo, Malang, East Java). European Journal of Business and Management, 11(11), 92–97.
Sembiring, V. A., Ingkadijaya, R., Nurbaeti, N., & Rahmanita, M. (2024). Tourist Satisfaction in Mediating the Influence of Tourist Attractions and Facilities on the Intention to Revisit Waduk Darma, Kuningan Regency (6945). TRJ Tourism Research Journal, 8(1), 17.
Servinus, L., Charles, D., Sutiono, H. T., & Sugandini, D. (2024). International Journal of Current Science Research and Review The Influence of Tourist Attraction and Digital Marketing on Return Visit Interest with Tourist Satisfaction as a Mediating Variable in Tinalah Tourism Village , Kulonprogo Regency Corresponding. 07(11), 8197–8209.
Sitepu, E. S., & Rismawati, R. (2021). The Influence of Service Quality, Destination Image, and Memorable Experience on Revisit Intention with Intervening Variables of Tourist Satisfaction. International Journal of Applied Sciences in Tourism and Events, 5(1), 77–87.
Asyam Irsyadi, N., & Andriani, N. (2024). The Influence Of Tourist Experience On Interest In Visiting Again Through Mediation Of Customer Satisfaction On The Beach Nine District Gili Genting Sumenep District. Management Studies and Entrepreneurship Journal, 5(1), 308–319.
Atmari, N. V., & Putri, V. W. (2021). The Effect of Tourism Experience on Revisit Intention through Destination Image and Satisfaction. Management Analysis
Darmawan. (2019). Pengaruh Atraksi, Aksesibilitas, Amenitas, Ansilari Terhadap Kepuasan Wisatawan Dio Pantai Gemah Kabupaten Tuilungagung. Jurnal Ilmiah Mahasiswa Feb, Vol 8
Eko Yuli Waluyo, S., Huda, K., & Fitriyani, Z. A. (2022). Pengaruh Destination Image dan Harga Terhadap Revisit Intention dengan Kepuasan Pengunjung Sebagai Variable Mediasi di Joglo Park. Jurnal Pendidikan dan Kewirausahaan, 10(3), 833– 852.
Fandy Tjiptono. (2019). Strategi Pemasaran Prinsip dan Penerapan (Edisi Pert). Andi Offset. Bandung.
Farrel, F., & Ritonga, R. M. (2023). Analysis of the Influence of Tourism Attraction and Destination Image on Revisit Intention in Ecotourism of Rimbun Conservation Village, Tangerang Selatan. Jurnal Ilmiah Global Education,
Firi, A. S., Sardju, H., & Buamonabot, I. (2024). Tourist Attraction and Price Perceptions on Revisit Intention : Mediator Satisfaction. International
Firmawan Adixio, R., & Saleh, L. (2016). Pengaruh Kualitas Layanan Dan Nilai Yang Dirasakan Terhadap Niat Pembelian Ulang Melalui Mediasi Kepuasan Pelanggan Restoran Solaria Di Surabaya. Journal of Business and Banking, 3(2), 151.
Hanif, A., Kusumawati, A., & Kholid Mawardi, M. (2016). Pengaruh Citra Destinasi Terhadap Kepuasan Wisatawan Serta Dampaknya Terhadap Loyalitas Wisatawan (Studi Pada Wisatawan Nusantara Yang Berkunjung Ke Kota Batu). Jurnal Administrasi Bisnis (JAB)|Vol, 38(1), 1–9.
Hasani, M. A. A. (2023). Perceived Value, Service Quality, and Heritage Tourism Effect to Revisit Intention of Guest. Jurnal Manajemen Pemasaran dan Perilaku Konsumen, 2(3), 651–659.
Julian Rafli, A., Made Bayu, D., & Danes Quirira, O. (2021). The Influence Of Destination Image, Experience And Tourist Motivation Toward Revisit Intention Through Tourist Satisfaction As A Mediator In Diy Province. Diponegoro Journal Of Management, 10(2021), 1–12.
Kadi, D. C. A., Purwanto, H., & Vonseica, B. R. (2021). Pengaruh destination image terhadap revisit intention dan intention to recommend melalui satisfaction sebagai Variable intervening. Management and Business Review, 5(2), 176–187.
Kawatu, V. s., Mandey, S. l., & Lintong, De. C. a. (2020). Pengaruh daya tarik wisata terhadap niat kunjungan ulang dengan kepuasan sebagai Variable intervening pada tempat wisata Bukit Kasih Kanonang. Jurnal EMBA, 8(3), 400–410.
Khansa, V. R., & Farida, N. (2016). Pengaruh harga dan citra destinasi terhadap niat berkunjung Kembali melalui kepuasan (Studi pada Wisatawan Domestik Kebun Raya Bogor). Jurnal Ilmu Administrasi Bisnis, 5(4), 104–114.
Manoppo, S., & Santosa, S. B. (2023). Pengaruh Destination Image, Destination Service Quality, Percieved Value Terhadap Revisit Intention Dengan Tourist Satisfaction Sebagai Variable Intervening (Studi Pada Wisata Taman Nasional Bunaken).
Melissa, P., & Imam, A. (2024). Analysis The influence of perceived value to Revisit Intention with customer satisfaction as an intervening variable Variable at The Museum Bahari Jakarta. Dinasti International Journal of Digital Bussines Management, 2(1), 1–19.
Miranti, Sadat, & Monoarfa. (2023). the Effect of Perceived Value and Destination Image on Revisit Intention Through Tourist Satisfaction As a Mediating Variable (Case Study on Nglanggeran Tourism Village). International Journal of Current Economics & Business Ventures, 1(3), 341–353.
Purnama, W., & Wardi, Y. (2019). The Influence of Destination Image, Tourist Satisfaction, and Tourist Experience toward Revisit Intention to The Most Beautiful Village in The World (Nagari Tuo Pariangan). Jurnal Kajian Manajemen dan Wirausaha, 01 Nomor 0, 18–25.
Raihan, W. N., & Sudarmiatini, S. (2020). The Effect of Tourism Attractiveness and Destination Image on Revisit Intention Through Tourist Satisfaction (Study on Domestic Tourist of Mount Bromo, Malang, East Java). European Journal of Business and Management, 11(11), 92–97.
Sembiring, V. A., Ingkadijaya, R., Nurbaeti, N., & Rahmanita, M. (2024). Tourist Satisfaction in Mediating the Influence of Tourist Attractions and Facilities on the Intention to Revisit Waduk Darma, Kuningan Regency (6945). TRJ Tourism Research Journal, 8(1), 17.
Servinus, L., Charles, D., Sutiono, H. T., & Sugandini, D. (2024). International Journal of Current Science Research and Review The Influence of Tourist Attraction and Digital Marketing on Return Visit Interest with Tourist Satisfaction as a Mediating Variable in Tinalah Tourism Village , Kulonprogo Regency Corresponding. 07(11), 8197–8209.
Sitepu, E. S., & Rismawati, R. (2021). The Influence of Service Quality, Destination Image, and Memorable Experience on Revisit Intention with Intervening Variables of Tourist Satisfaction. International Journal of Applied Sciences in Tourism and Events, 5(1), 77–87.
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