PERCEPTION OF EFFECTIVENESS AND ATTITUDE TOWARDS INNOVATIVE WITH INTENTION TO SUPPORT PYROLYSIS TECHNOLOGY: A QUANTITATIVE STUDY IN PEKALONGAN CITY
Abstrak
This study aims to analyze the influence of perceived effectiveness of pyrolysis technology and individuals’ innovative attitudes on the intention to support pyrolysis programs as a sustainable waste management solution in Pekalongan City, Indonesia. A quantitative research approach was employed using a structured survey method involving 50 purposively selected respondents. Data were collected through a Likert-scale questionnaire, which was tested for validity and reliability. Multiple linear regression analysis was conducted to evaluate the influence of the two independent variables—perceived effectiveness and innovative attitude—on the dependent variable, namely the intention to support pyrolysis initiatives. The findings indicate that both perceived effectiveness and innovative attitude have a significant and positive impact on support intention. These results highlight the importance of fostering positive public perceptions and openness to innovation in order to build greater community support for sustainable waste technology programs. The study offers practical implications for policymakers and program developers in enhancing public engagement strategies.
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