IMPLEMENTATION OF GREEN ECONOMY IN BATIK SMEs, WHY NOT?

Abstrak

Along with the development of the era, the competition of SMEs is getting tighter, thus requiring each producer to be able to increase the demand for their products. Batik is a cultural heritage that was born as an art work that continues to develop along with the development of the era and needs to be preserved. The batik industry in Pekalongan still predominantly uses synthetic dyes. This causes the increasing activity of the batik industry in Pekalongan to make the environmental quality continue to deteriorate and requires special attention. This study is intended to analyze the application of green economy in the batik industry. This study uses the Systematic Literature Review research type . The data collection technique uses library studies. The data used in this study were collected through library research . The results of the study show that the green economy is worth applying to the batik industry.