IMPLEMENTATION OF 'GUSJIGANG' VALUES IN ACCOUNTING PRACTICES: A CASE STUDY ON JENANG KUDUS MUBAROK
Abstrak
This study aims to explore the application of local Gusjigang values in accounting practices at UMKM Jenang Kudus Mubarok. The background of this study is based on the low implementation of ethical accounting systems in UMKM and the lack of accounting studies based on local culture. Using a qualitative approach and case study method, data were collected through in-depth interviews and analyzed thematically. The results of the study show that the values of bagus, ngaji, and dagang are integrated in financial recording and reporting, forming an ethical and contextual accounting system. In conclusion, Gusjigang values contribute to building accounting practices that are not only technical but also morally and culturally meaningful.
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