THE EFFECT OF BRAND IMAGE, SECURITY, TRUST, AND USEFULNESS ON SATISFACTION OF SEABANK USERS IN PEKALONGAN
Abstrak
Study this aiming For know influence Brand Image, Security, Trust , and Usefulness towards Satisfaction user Sea Bank in Pekalongan . The data used in study is the primary data obtained from questionnaire . Respondents in the study This are 100 respondents who live in Pekalongan who are user SeaBank . Data processing is carried out with using SPSS 24 for Windows. Data collection was carried out using a questionnaire. Taking technique sample used is non probability sampling with type purposive sampling . The data analysis used is the validity and reliability test of the instrument test, the classical assumption test, multiple linear tests, regression analysis tests, hypothesis tests, and coefficient determination tests. Research result This show that there is influence positive significant , Trust and Usefulness towards satisfaction users , while brand image and security No influential significant to satisfaction user .Referensi
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Kamarudin, Jamaludin. (2022 ). The Influence of Convenience , Security , and Risk To Satisfaction Customer in Using Mobile Banking (Case Study on BRI Customers ) ( Regency Mamuju ). Journal Scientific Knowledge Management 1 (2)
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing , 57(1), 1-22.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing , 57(1), 1-22.
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Krisna Wijaya. (2021). Digital Banking Vs Digital Bank. https://lppi.or.id/site/assets/files/1890/kw-serial_berbagi igital_banking_vs_digital_bank.pdf
Kumala, DC, Pranata, JW, & Thio, S. (2020). The Influence Perceived Usefulness, Perceived Ease of Use, Trust , and Security on Interest in Use Gopay In Generation X In Surabaya. Journal Management Hospitality , 6(1), 19-29. https://doi.org/10.9744/jmp.6.1.19-29
Kumala, DC, Pranata, JW, & Thio, S. (2020). The Influence Perceived Usefulness, Perceived Ease of Use, Trust , and Security on Interest in Use Gopay In Generation X In Surabaya. Journal Management Hospitality , 6(1), 19-29. https://doi.org/10.9744/jmp.6.1.19-29
Kumala, DC, Pranata, JW, & Thio, S. (2020 ). The Influence of Perceived Usefulness, Perceived Ease of Use, Trust, and Security Regarding Usage Interest Gopay On Generation X In Surabaya. Journal Management Hospitality , 6(1),19–29.
Kurniawati , T., Irawan, B., & Prasodjo , A. (2019). Analysis Influence Quality Service , Price, and Brand Image Regarding Satisfaction Consumer Pizza Hut Restaurant Jember Branch. EJournal of Economics, Business and Accounting , 6(2), 147. https://doi.org/10.19184/ejeba.v6i2.11159
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Mowen, John C., and Michael Minor. 2011. Behavior Consumers . Volume 1. Fifth . Edition . Erlangga . Jakarta.
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Oliver, R.L. (1997). Satisfaction: A Behavioral Perspective on the Consumer . McGraw-Hill.
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Putri, RA, & Yuliani, D. (2021). The influence of brand image on customer satisfaction on e-commerce platforms in Indonesia. Journal of Management and Marketing , 15(2), 134-145.
Sandy, E., & Firdausy , CM (2021). The Influence of Perceived Usefulness, Perceived Ease of Use and Trust on Consumer Interest in Use Go-Pay Restart in Jakarta City. Journal Management Business and Entrepreneurship , 5 (1), 22–27
Sandy, E., & Firdausy , CM (2021). The Influence of Perceived Usefulness, Perceived Ease of Use and Trust on Consumer Interest in Use Go-Pay Restart in Jakarta City. Journal Management Business and Entrepreneurship , 5 (1), 22–27
Santoso, A., & Widjaja, T. (2022). Analysis of the influence of brand image on customer satisfaction in the Indonesian food and beverage industry. Journal of Business and Economics , 19(1), 56-66.
Santoso, A., & Widjaja, T. (2022). Analysis of the influence of brand image on customer satisfaction in the Indonesian food and beverage industry. Journal of Business and Economics , 19(1), 56-66.
Supranto , J. (2011). Measuring the Level of Satisfaction Customer For Raise Market Share (4th ed.). PT Rineka Cipta: Jakarta
Wahyuni, S., & Hidayat, R. (2023). Analysis of the influence of trust on user satisfaction in digital financial application services in Indonesia. Journal of Information Systems , 14(1), 45-56.
Wahyuni, S., & Hidayat, R. (2023). Analysis of the influence of trust on user satisfaction in digital financial application services in Indonesia. Journal of Information Systems , 14(1), 45-56.
Yulianti E. Influence Security, Trust, Usability , and Usefulness To Satisfaction Users On Application Seabank . National Development University “Veteran ” East Java 2024;5:3167 –82.
Donni June. 2017. Behavior Consumers : In Competition Business Contemporary . Bandung: CV Alfabeta
Donni June. 2017. Behavior Consumers : In Competition Business Contemporary . Bandung: CV Alfabeta
Enck, W., Ongtang , M., & McDaniel, P. (2009). On lightweight mobile phone application certification. Proceedings of the 16th ACM Conference on Computer and Communications Security , (pp. 235-245). Chicago, IL.
Enck, W., Ongtang , M., & McDaniel, P. (2009). On lightweight mobile phone application certification. Proceedings of the 16th ACM Conference on Computer and Communications Security , (pp. 235-245). Chicago, IL.
Jogiyanto , HM 2019. System Information Behavior . Yogyakarta: Erlangga . Kasiram
Jogiyanto , HM 2019. System Information Behavior . Yogyakarta: Erlangga . Kasiram
Kamarudin, Jamaludin. (2022 ). The Influence of Convenience , Security , and Risk To Satisfaction Customer in Using Mobile Banking (Case Study on BRI Customers ) ( Regency Mamuju ). Journal Scientific Knowledge Management 1 (2)
Kamarudin, Jamaludin. (2022 ). The Influence of Convenience , Security , and Risk To Satisfaction Customer in Using Mobile Banking (Case Study on BRI Customers ) ( Regency Mamuju ). Journal Scientific Knowledge Management 1 (2)
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing , 57(1), 1-22.
Keller, K. L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing , 57(1), 1-22.
Kotler, P., & Keller, K.L. (2009). Management Marketing Edition The Thirteenth Volume One. Translated by Bob Sabran,MM . Jakarta: PT. Gelora Aksara Pratama .
Kotler, P., & Keller, K.L. (2009). Management Marketing Edition The Thirteenth Volume One. Translated by Bob Sabran,MM . Jakarta: PT. Gelora Aksara Pratama .
Krisna Wijaya. (2021). Digital Banking Vs Digital Bank. https://lppi.or.id/site/assets/files/1890/kw-serial_berbagi igital_banking_vs_digital_bank.pdf
Krisna Wijaya. (2021). Digital Banking Vs Digital Bank. https://lppi.or.id/site/assets/files/1890/kw-serial_berbagi igital_banking_vs_digital_bank.pdf
Kumala, DC, Pranata, JW, & Thio, S. (2020). The Influence Perceived Usefulness, Perceived Ease of Use, Trust , and Security on Interest in Use Gopay In Generation X In Surabaya. Journal Management Hospitality , 6(1), 19-29. https://doi.org/10.9744/jmp.6.1.19-29
Kumala, DC, Pranata, JW, & Thio, S. (2020). The Influence Perceived Usefulness, Perceived Ease of Use, Trust , and Security on Interest in Use Gopay In Generation X In Surabaya. Journal Management Hospitality , 6(1), 19-29. https://doi.org/10.9744/jmp.6.1.19-29
Kumala, DC, Pranata, JW, & Thio, S. (2020 ). The Influence of Perceived Usefulness, Perceived Ease of Use, Trust, and Security Regarding Usage Interest Gopay On Generation X In Surabaya. Journal Management Hospitality , 6(1),19–29.
Kurniawati , T., Irawan, B., & Prasodjo , A. (2019). Analysis Influence Quality Service , Price, and Brand Image Regarding Satisfaction Consumer Pizza Hut Restaurant Jember Branch. EJournal of Economics, Business and Accounting , 6(2), 147. https://doi.org/10.19184/ejeba.v6i2.11159
Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of Management Review , 20(3), 709-734.
Mayer, R. C., Davis, J. H., & Schoorman, F. D. (1995). An integrative model of organizational trust. Academy of Management Review , 20(3), 709-734.
Mowen, John C., and Michael Minor. 2011. Behavior Consumers . Volume 1. Fifth . Edition . Erlangga . Jakarta.
Mowen, John C., and Michael Minor. 2011. Behavior Consumers . Volume 1. Fifth . Edition . Erlangga . Jakarta.
Oliver, R.L. (1997). Satisfaction: A Behavioral Perspective on the Consumer . McGraw-Hill.
Oliver, R.L. (1997). Satisfaction: A Behavioral Perspective on the Consumer . McGraw-Hill.
Putra, RA, & Susanti, E. (2022). The effect of trust on user satisfaction on e-commerce platforms in Indonesia. Journal of Management and Information Systems , 18(2), 120-130.
Putri, RA, & Yuliani, D. (2021). The influence of brand image on customer satisfaction on e-commerce platforms in Indonesia. Journal of Management and Marketing , 15(2), 134-145.
Sandy, E., & Firdausy , CM (2021). The Influence of Perceived Usefulness, Perceived Ease of Use and Trust on Consumer Interest in Use Go-Pay Restart in Jakarta City. Journal Management Business and Entrepreneurship , 5 (1), 22–27
Sandy, E., & Firdausy , CM (2021). The Influence of Perceived Usefulness, Perceived Ease of Use and Trust on Consumer Interest in Use Go-Pay Restart in Jakarta City. Journal Management Business and Entrepreneurship , 5 (1), 22–27
Santoso, A., & Widjaja, T. (2022). Analysis of the influence of brand image on customer satisfaction in the Indonesian food and beverage industry. Journal of Business and Economics , 19(1), 56-66.
Santoso, A., & Widjaja, T. (2022). Analysis of the influence of brand image on customer satisfaction in the Indonesian food and beverage industry. Journal of Business and Economics , 19(1), 56-66.
Supranto , J. (2011). Measuring the Level of Satisfaction Customer For Raise Market Share (4th ed.). PT Rineka Cipta: Jakarta
Wahyuni, S., & Hidayat, R. (2023). Analysis of the influence of trust on user satisfaction in digital financial application services in Indonesia. Journal of Information Systems , 14(1), 45-56.
Wahyuni, S., & Hidayat, R. (2023). Analysis of the influence of trust on user satisfaction in digital financial application services in Indonesia. Journal of Information Systems , 14(1), 45-56.
Yulianti E. Influence Security, Trust, Usability , and Usefulness To Satisfaction Users On Application Seabank . National Development University “Veteran ” East Java 2024;5:3167 –82.
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