THE EFFECT OF PRICE DISCOUNTS AND AMENITY ON THE INTEREST OF TOURISTS TO VISIT PASIR KENCANA BEACH
Abstrak
This study aims to analyze the influence of Price and Amenities Discounts on Tourist Interest in Visiting Pasir Kencana Beach, Pekalongan City. The background of this study is based on fluctuations in the number of tourists in the last three years, with a significant decrease of 21.2% in 2023 compared to the previous year. The main problem in this study is the lack of optimal promotion strategies and the quality of available amenities, which is allegedly the cause of the decline in tourist interest in visits. The novelty of this research lies in the integration of price promotion aspects with the quality of amenities in the context of innovation-based regional tourist destination management. The research method used a quantitative approach with survey techniques to 42 tourist respondents, and analyzed using multiple linear regression. The results of the study show that Price and Amenity Discounts have a positive and significant effect on Tourist Visit Interest, with significance values of 0.003 and 0.000, respectively. This study concludes that the implementation of a planned price discount strategy and innovative improvements to tourist destination amenities can significantly encourage tourist interest in visits. The implication is that tourist destination managers need to prioritize adaptive promotion policies and continuous improvement of facilities to increase local tourist attractions.Referensi
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Way, I. H., Wuisang, C. E. V, & Supardjo, S. (2016). Analysis of Tourism Infrastructure and Facilities Needs in Lake Uter, Aitinyo District, Maybrat Regency, West Papua Province. Spatial, 3(3), 27–37.
Zeithaml, V. (2018). Service Quality Dimensions . Services Marketing. Integrating Customer Focus Across the Firm (7th Editio). Education.
Andrianto, T., & Sugiama, A. G. (2016). The Analysis of Potential 4A ’ s Tourism Component in the Selasari Rural Tourism, 138–144.
Augusty, F. (2022). Management Research Methods: Research Guidelines for Thesis, Thesis and Accompanied by Management Science. Publishing Agency of Diponegoro University.
Azizah, N., & Kuncoro, D. (2023). The Influence of Amenities and Accessibility on Tourists' Visiting Decisions. Journal of Social Sciences and Humanities, 12(1), 55–62. https://doi.org/10.31294/jish.v12i1.14721
Dewandaru, B., Rahmadi, A. N., & Susilaningsih, N. (2021). The Influence of Attraction, Accessibility, Amenity and Ancillary on Tourist Satisfaction in the Besuki Kediri Tourist Area. Conference on Economic and Business Innovation (CEBI), 35, 1–11.
Pekalongan City Tourism Office. (2024). Statistical Report on Tourist Visits in Pekalongan City in 2021–2023. Location: Department of Tourism.
Fadillah, N. F., & Lestari, H. R. (2023). The Influence of Promotions, Prices, and Tourist Attractions on Tourists' Interest in Revisiting. Journal of Economic and Social Sciences, 11(2), 150–160. https://doi.org/10.31219/osf.io/t3pzg
Gunn, C. A. (1994). Tourism Planning: Basics, Concepts, Cases (3rd ed.). Washington, D.C.: Taylor & Francis.
Herlina, D., & Setyawan, D. (2021). The Influence of Amenities, Attractions, and Services on Tourist Satisfaction in Natural Tourist Destinations. Journal of Tourism Nusantara, 3(2), 99–108. https://doi.org/10.34001/jpn.v3i2.153
Kotler, P., Keller, K, L. (2021). Marketing Management. Erlangga Publishers.
Mulyati, Y., & Afrinata, M. (2018). Analysis of the influence of marketing mix strategy on interest in revisiting tourist destinations of Carocok Painan Beach, South Coast Regency. Journal of Accounting, Economics and Business Management, 6(2). https://doi.org/10.30871/jaemb.v6i2.1014 jurnal.akparda.ac.id+9jurnal.polibatam.ac.id+9researchgate.net+9
Noftaruli, B., & Winata, E. (2021). The effect of entrance ticket prices and publicity on tourist interest in visiting Tjong A Fie Mansion. Civitas: Journal of Management Studies, 3(2).
Nuraeni, Belinda Sofia. (2014). Analysis of Factors Influencing the Interest of Tourists Revisiting Ranggawarsita Museum Semarang. Journal of Business Strategy, 23(1).
Nuryani, A. D., & Susanto, P. (2022). The influence of tourist destinations on tourist satisfaction in the Green Valley. Kaganga: Journal of History Education and Social Research in the Humanities, 7(2). https://doi.org/10.31539/kaganga.v7i2.10761 jurnal.ittc.web.id+4journal.ipm2kpe.or.id+4ejurnal.bunghatta.ac.id+4
Brandon, S. B. D., Bachri, S., Rombe, E., & Muzakir, M. (2023). The influence of attraction, accessibility, amenity and ancillary on tourist interest is mediated by the social environment in tourist attractions in Towale. Co-Value: Journal of Economics, Cooperatives & Entrepreneurship, 14(6). https://doi.org/10.36418/covalue.v14i6.3887
Pratama, A., & Suryani, T. (2022). The Influence of Price and Promotion on Tourists' Visiting Decisions. Journal of Applied Economics and Business, 10(1), 30–38. https://doi.org/10.37478/jebt.v10i1.813
Rahmayani, D., & Kusumawati, R. (2021). The Effect of the Discount Program on the Interest of Domestic Tourists in Tourist Destinations in East Java. Journal of Economics and Tourism, 16(1), 45–55. https://doi.org/10.24843/jep.2021.v16.i01.p05
Shadily, J. M. E. & H. (2014). Indonesian English Dictionary, An English. Indonesian Dictionary. PT Gramedia Pustaka Utama.
Solomon, M. R. (2022). Consumer Behavior: Buying, Having, and Being (13th ed.). Pearson.
Sugiyono. (2019). Quantitative, Qualitative, and R&D Research Methods. Alphabet.
Sukmajati, M., & Suharnomo, S. (2022). The Influence of Proactive Personality on Career Satisfaction and Employee Performance with Employee Creativity as an Intervening Variable. Journal of Organizational Management Studies, 17(2), 39–48. https://doi.org/10.14710/jsmo.v17i2.39180
Sutisna, S. E. (2002). Consumer Behavior and Marketing Communication. Bandung: Remaja Rosdakarya.
Yuliana, E., & Widyastuti, H. (2022). The Effect of Amenities on Tourist Interest in Visiting Mangrove Ecotourism Areas. Indonesian Tourism Journal, 12(2), 70–78. https://doi.org/10.31002/jki.v12i2.7164
Way, I. H., Wuisang, C. E. V, & Supardjo, S. (2016). Analysis of Tourism Infrastructure and Facilities Needs in Lake Uter, Aitinyo District, Maybrat Regency, West Papua Province. Spatial, 3(3), 27–37.
Zeithaml, V. (2018). Service Quality Dimensions . Services Marketing. Integrating Customer Focus Across the Firm (7th Editio). Education.
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