MARKETING STRATEGY FOR NEW STUDENT ADMISSIONS AT SMK BITUSSALAM

Abstrak

Introduction/Main Objectives: New student admissions (PPDB) are a crucial stage in the annual cycle of educational institutions, including SMK Baitussalam. Facing competition between schools, targeted and effective marketing strategies are required. This study aims to explore the marketing strategies used by SMK Baitussalam to increase the number of applicants, specifically through the use of social media, print media, radio advertising, and paid advertising. The method used is descriptive qualitative with a case study approach. The results show that the synergistic combination of digital and conventional media can increase promotional reach and strengthen the school's image in the eyes of the public. The use of social media such as Instagram and Facebook, supported by paid advertising and engaging visual content, as well as the distribution of brochures, publications on local radio, and alumni testimonials have proven effective in attracting the interest of prospective students and parents.