IS IT IMPORTANT FOR PEKALONGAN BATIK SMEs TO REFORMULATE BUSINESS STRATEGY DURING COVID 19 PANDEMIC?
Titi Rahayu Prasetiani
Catur Ragil Sutrisno
Covid-19, Batik, SMEs, strategy
The purposes of this research are to analyses the impact of Covid-19 Pandemic on Pekalongan batik SMEs, and then to analyses the important of Pekalongan batik SMEs to reformulate business strategy in Covid-19 Pandemic.The analysis technique used is Before-After Analysis, with descriptive-qualitative analysis approach. The impact of this gap resulted in the deterioration of batik business process. Therefore, it is necessary to reformulate the business strategy