IS IT IMPORTANT FOR PEKALONGAN BATIK SMEs TO REFORMULATE BUSINESS STRATEGY DURING COVID 19 PANDEMIC?
Titi Rahayu Prasetiani
Universitas Pekalongan
Catur Ragil Sutrisno
Universitas Pekalongan
Abstrak
The purposes of this research are to analyses the impact of Covid-19 Pandemic on Pekalongan batik SMEs, and then to analyses the important of Pekalongan batik SMEs to reformulate business strategy in Covid-19 Pandemic.The analysis technique used is Before-After Analysis, with descriptive-qualitative analysis approach. The impact of this gap resulted in the deterioration of batik business process. Therefore, it is necessary to reformulate the business strategy
