FENOMENA PENINGKATAN E-COMMERCE DI ERA GLOBALISASI MODERN SEBAGAI DAMPAK ADANYA TREN PADA PENGGUNAAN APLIKASI TIKTOK SHOP

Abstract

Advances in information technology in this era of globalization are running so fast. This progress has an impact on improvements in all fields, one of which is the economic sector. E-commerce is an example of development that is influenced by internet networks that can connect nationally and internationally. The TikTok platform is experiencing an increasing phenomenon due to globalization and the latest trens in society. The research method used is a qualitative approach by relying on information sources such as reference books and articles from trusted journals. Information gathering is carried out by reading articles from various journals and several blogs that are appropriate to the research. The results of this research prove that the increase in e-commerce on the TikTok application in this era of globalization is influenced by trens on social media through influencers and creator content.