SKIN-FILL: INOVASI MESIN REFILL SKINCARE YANG TERINTEGRASI WEBSITE DIGITAL SEBAGAI SOLUSI WIRAUSAHA RAMAH LINGKUNGAN

Abstract

The skincare and cosmetics Industry has been growing rapidly, driven by the shift in perception of skincare from being a secondary need to becoming an essential part of daily life. This trend is further amplified by the rise of social media, which influences people to consume excessively due to trends and appearances. However, the increase in skincare consumption has also led to a rise in packaging waste, which is difficult to decompose in nature. To address this issue, SKIN- FILL was created as an innovative skincare refill machine, digitally integrated through a website to help reduce the production of skincare packaging waste. This refill machine enables users to refill their daily skincare products such as facial cleansers, moisturizers, and other items without having to purchase new packaging. This not only helps reduce consumer expenses but also contributes to environmental preservation. Additionally, this business supports the growth of local MSMEs through the concepts of green business and sustainable business practices. The business is also digitally integrated through an accessible website that allows users to easily locate the nearest SKIN-FILL machine and facilitates digital transactions. This business is expected not only to enhance economic value but also to raise public and entrepreneurial awareness about the importance of caring for the environment.