Eksplorasi Potensi Pasar Global bagi Restoran Gacoan di Klaten melalui Platform E-Commerce Gofood

Abstrak

Gacoan Restaurant in Klaten, Indonesia shows its ability to respond to global challenges by utilizing digital platforms such as E-Commerce GoFood to reach wider market segments. This research analyzes the strategies and obstacles faced by the Gacoan Restaurant in Klaten in exploring global market potential through GoFood E-Commerce. The research method involved interviews with GoFood E-Commerce users, as well as interviews with Gacoan Restaurant management. This research was conducted with the aim of examining the global market potential for Gacoan Restaurants through the GoFood E-Commerce platform. For readers, this research offers insight into global expansion strategies that local restaurants can adopt using digital technology. For Gacoan Restaurant, this research provides practical guidance for increasing competitiveness in international markets, utilizing the GoFood E-Commerce platform, and optimizing digital marketing to attract global customers. This research helps understand global market dynamics in the context of GoFood ECommerce. The practical implications include the use of customer data by interviewing users of the GoFood ECommerce platform and global market trends to expand the market through the GoFood E- Commerce platform, and collaboration with the GoFood E-Commerce platform to expand the reach of Gacoan Restaurant. The results of this research provide in-depth insight for restaurant owners and managers of the GoFood E-Commerce platform to optimize promotion and global expansion of Gacoan Restaurant in Klaten. This research helps design effective marketing strategies, improve operational efficiency and expand customer reach. This research is an important reference for those who want to understand the global market potential through GoFood and face challenges in the food and beverage industry.