EKSISTENSI DAN PERILAKU KONSUMTIF PENGGUNAAN ECOMMERCE SHOPEEOLEH GENERASI Z DI ERA DIGITALISASI

Abstrak

Digitalization is the process of moving everything that was previously done manually to be done digitally using the internet network. In the era of digitalization, using the internet has become a necessity for every individual and can make every individual's life easier. With the internet, people can access online media such as social media, e-commerce and do their work online. This habit is especially visible and felt by Generation Z who were born and livein the digital and modern era. Digitalization has had a big influence on people's consumer behavior, especially Generation Z.