Strategi Impact Entrepreneurship Generasi Muda Indonesia Mengatasi Krisis Iklim Melalui Green Business Innovation

Abstrak

The global climate crisis demands the active involvement of Indonesian youth in building businesses that are not only profit-oriented but also generate positive environmental impacts. This paper examines the impact entrepreneurship strategies of young Indonesians through green business innovation as a solution to climate challenges. The study employs a qualitative approach, analyzing Indonesian green startup case studies and secondary data from governmental and international bodies. Findings reveal that cross-sector collaboration, technology utilization, and inclusive business models are key to successful green entrepreneurship. This paper proposes a new strategic framework based on impact entrepreneurship, which can be replicated to accelerate the green economic transition and strengthen the youth’s role in climate crisis mitigation.