PERSEPSI TRANSPARANSI KEPEMILIKAN SAHAM DI ATAS 1% DAN IMPLIKASINYA TERHADAP HEURISTIC-BASED INVESTMENT THINKING INVESTOR RITEL

Chusnul Chatima; Dzini Qanita Chayara; Priya Setya Mukti Ramadhan

Chusnul Chatima Universitas Pembangunan Nasional Veteran Jakarta
Dzini Qanita Chayara Universitas Pembangunan Nasional Veteran Jakarta
Priya Setya Mukti Ramadhan Universitas Pembangunan Nasional Veteran Jakarta

Keywords: Share Ownership Transparency, Heuristic-Based Investment Thinking, Retail Investors, Indonesian Capital Market, Behavioral Finance

Abstract

The dynamics of information in the Indonesian capital market mean that investment decision-making is no longer solely based on fundamental analysis but also on subjective interpretations of often fragmented and ambiguous market signals. This study examines the influence of perceived share ownership transparency above 1% on retail investors' heuristic-based investment thinking, using heuristic theory as a framework. The authors employed quantitative methods in this study, collecting primary data from surveys. The findings indicate that share ownership transparency above 1% significantly influences retail investors' heuristic-based investment thinking. Future research should explore additional factors that influence retail investors' heuristic-based investment thinking.