PENGARUH ASPEK KOGNITIF, PSIKOLOGIS, DAN EKONOMI INDIVIDU DALAM KERANGKA MENTAL ACCOUNT TERHADAP MINAT INVESTASI GENERASI Z PADA GREEN SUKUK (STUDI KASUS PADA MAHASISWA PKN STAN)

Abstract

The world is currently facing significant challenges related to sustainable and environmentally friendly investments. In response to this, green sukuk has been proposed as a solution by the government. The government has taken various initiatives to encourage investment interest in green sukuk, especially for Generation Z. This research aims to examine the influence of cognitive, psychological, and economic aspects within the mental accounting framework on the interest in investing in green sukuk. The research employs a quantitative research method with multiple linear regression analysis. Data for this study were collected directly through online questionnaires distributed to students at Polytechnic of State Finance STAN. The results indicate that cognitive and economic aspects do not significantly affect investment interest, while psychological aspects have a significant impact. The novelty of this research lies in quantitatively testing aspects of mental account related to interest in green sukuk, which was previously described only in a conceptual framework.