PERAN GENERASI MUDA DALAM PEMANFAATAN MEDIA SOSIAL UNTUK MENARIK MINAT INVESTASI DI KALANGAN MASYARAKAT

Abstract

This study examines the role of young people in leveraging social media to foster investment interest among the community in Cikarang. Employing a quantitative approach, the research utilizes survey questionnaires distributed online to residents of Cikarang. The collected data is analyzed through simple linear regression using SPSS software. The research explores how young individuals are using social media to disseminate information, enhance financial literacy, and influence the inclination to invest. The validity and reliability of the questionnaire are assessed to ensure data quality. This research contributes insights into the strategic role of young people in advancing financial inclusion through social media utilization.