OPTIMIZING YOUTH POTENTIAL IN SUPPORTING SUSTAINABLE INVESTMENT FOR ECONOMIC GROWTH

Abstract

Abtract Sustainable investment has become a global concern in supporting environmentally friendly economic development. The Indonesian government through the SDGs Indonesia 2030 program encourages cross-sector collaboration. This research focuses on Indonesia's young generation aged 18-30 as the object of research, as they have great potential in supporting sustainable investment through financial education and digital innovation. This research aims to analyze the role of the younger generation as agents of change in sustainable investment and evaluate the effectiveness of educational programs such as Yuk Nabung Saham, Like It, and the BRIGHTS app. Using a mixed method approach, data was collected through literature study from official reports such as SNLIK (2024) and KSEI. The analysis is based on the Theory of Planned Behavior and the Theory of Financial Inclusion to understand the relationship between financial literacy and investment participation. The results show that although digital innovation increases the participation of the younger generation, low financial literacy is still a major challenge. This research is expected to provide strategic recommendations for policymakers and the private sector in building a sustainable investment ecosystem in Indonesia.