ANALISIS FAKTOR-FAKTOR PENDORONG KEPUTUSAN INVESTASI BERKELANJUTAN PADA GEN Z DI PEKALONGAN
Riyan Maulana
Universitas Pekalongan
Anaria Putri R.M
Universitas Pekalongan
Diah Ayu Anggraeni
Universitas Pekalongan
Abstract
Abstract
This study examines the effect of ESG implementation on sustainable investment interest and the effect of carbon exchange on sustainable investment interest. This study aims to test whether these variables have an influence on Gen Z's decisions in long-term investment. The object of this study is Gen Z in Pekalongan. The analysis technique in this study uses multiple linear regression analysis. The results show that ESG implementation and Carbon Exchange have an influence on sustainable investment interest in Gen Z in Pekalongan.
