PENGARUH FINANCIAL INFLUENCER DAN SEKOLAH PASAR MODAL SYARIAH (SPMS) TERHADAP KEPUTUSAN GENERASI Z DALAM BERINVESTASI SAHAM SYARIAH

Abstract

In the era of digital transformation, Generation Z has emerged as a new force in Islamic capital market investment. The increase in the number of sharia investors from young people is influenced by various factors, including the role of Financial Influencers and education from the Sharia Capital Market School (SPMS). This study aims to analyze the extent to which these two factors affect Generation Z's decision to invest in sharia stocks. This study uses a quantitative approach with a survey method of 84 respondents who are SPMS participants. The data was collected through an online questionnaire and analyzed using Smart PLS to test the validity, reliability, and influence of independent variables on investment decisions. The results of the study show that Financial Influencers have a positive and significant influence on Generation Z's investment decisions, and SPMS also has a positive effect but does not have a significant effect. The research model has a good prediction rate, which shows that both factors contribute to the literacy and investment decisions of Generation Z. The implications of this study highlight the importance of integrating formal and informal education strategies to increase the participation of Generation Z in investing in sharia stocks.