NEXT GEN MISSION: MENUMBUHKAN AWARNESS PARTISIPASI PADA INVESTASI KEBERLANJUTAN

Abstract

The lack of understanding of the importance of proper financial planning and management is one of the main reasons for the low participation of young generations in stock investment. Many young people do not have sufficient knowledge about financial literacy, which makes them hesitant to invest or manage their finances wisely. Additionally, the current generation's FOMO (Fear of Missing Out) culture, driven by social media influencers, has led many to fall into fraudulent investments. The rapid spread of misinformation and unrealistic promises of high returns encourage impulsive financial decisions without proper risk assessment. As a result, many young investors suffer financial losses and lose trust in legitimate investment opportunities. Utilizing an interdisciplinary approach, this paper aims to highlight the crucial role of financial education in fostering responsible investment habits and protecting young generations from fraudulent schemes. By promoting financial literacy and critical thinking in investment decisions, we can encourage more informed and strategic participation in the stock market, ultimately leading to better financial security and economic growth.