TRANSFORMASI MINDSET INVESTASI GENERASI Z DALAM MENDUKUNG PERTUMBUHAN EKONOMI

Abstract

The rapid development of digital technology has significantly influenced the financial behavior of Generation Z, particularly in investment activities. Although investment platforms are increasingly accessible, this convenience does not always lead to better investment decisions. This study aims to analyze the importance of transforming the investment mindset of Generation Z in supporting economic growth. The method used is a qualitative approach with a conceptual framework through literature study. Data were obtained from relevant journals, official reports, and related publications. The results indicate that the main challenges faced by Generation Z include low financial literacy, impulsive behavior influenced by fear of missing out (FOMO), and a short-term investment orientation. Therefore, a transformation of mindset is needed through financial education, improved literacy, and the utilization of technology as an educational medium. With a more rational and long-term mindset, Generation Z can contribute more effectively to sustainable economic growth.