BAGAIMANA INVESTOR DI INDONESIA  DAPAT TUMBUH DENGAN CEPAT

Ahmad Nuruddin Aulawy; Achmad firmandiansyahputra; Ilham Shofiyulloh

Ahmad Nuruddin Aulawy Universitas Hasyim Asy’ari
Achmad firmandiansyahputra Universitas Hasyim Asy’ari
Ilham Shofiyulloh Universitas Hasyim Asy’ari

Keywords: capital market, retail investor, financial technology, social media, financial literacy

Abstract

The number of capital market investors in Indonesia has experienced massive and significant growth in recent years, particularly among retail investors post-COVID-19. This study aims to analyze the driving factors behind the rapid growth of capital market investors in Indonesia and how the digital ecosystem facilitates this phenomenon. This research uses a qualitative method with a descriptive approach, utilizing library research techniques to collect secondary data from official reports, scientific journals, and relevant publications. The data is analyzed using an interactive model comprising data reduction, data display, and conclusion drawing. The results indicate that this rapid growth is driven by an integrated digital ecosystem. There are three main driving factors: the digitalization of securities services through financial technology (fintech) which removes physical barriers, the massive influence of social media and financial influencers that triggers psychological drives such as FOMO, and the evolution of financial literacy supported by financial self-efficacy. The collaboration of these three elements significantly boosts the confidence of individuals to actively enter the Indonesian capital market