PENGARUH FINANCIAL BEHAVIOR TERHADAP PREFERENSI GENERASI Z MENENTUKAN METODE DOLLAR COST AVERAGING (DCA) ATAU DIVERSIFIKASI PORTOFOLIO DALAM KEPUTUSAN BERINVESTASI SAHAM

Abstrak

In investing in stocks, Generation Z tends to be impulsive and skeptical. However, many of Generation Z want stable returns and low risk, as well as maintaining a consistent portfolio. This study aims to determine the influence of financial behavior on the preferences of Generation Z in determining the Dollar Cost Averaging (DCA) method or portfolio diversification in stock investment decisions. The research method uses a quantitative descriptive approach. The sampling technique used is non-probability sampling type purposive sampling. Due to the unlimited population, the number of samples was taken based on the Lemeshow formula and a sample of 100 people was obtained. The results showed that partial financial behavior has a significant influence on the DCA method, portfolio diversification, and Generation Z's decision to invest in stocks. Together, financial behavior, DCA, and portfolio diversification influence Generation Z's decision to invest in stocks. The influence of financial behavior on the decision of Generation Z to invest in stocks through the DCA method is not significant, and the influence of financial behavior on the decision of Generation Z to invest in stocks through the portfolio diversification method is not significant. In addition, researchers concluded that Generation Z tends to choose the portfolio diversification method in investing in stocks over the DCA method.