SOLUSI INOVATIF UNTUK MENINGKATKAN LITERASI INVESTASI PASAR MODAL GENERASI Z MELALUI WEBSITE “PIETRADER”

Abstrak

The study examines the influence of the PieTrader website on improving investment literacy among Generation z. Despite their enthusiasm for investing, Generation Z still faces challenges due to low literacy levels. The PieTrader website, with its educational and analytical features, is expected to boost literacy and assist Generation Z in making informed investment decisions. This research employs a quantitative method with a causal design. Data was collected through questionnaires distributed to students of the Faculty of Economics and Business at Padjadjaran University. Multiple linear regression analysis was used to test the influence of the PieTrader website on investment literacy, considering the characteristics of Generation Z.